Overview sana commerce online marketing features door Matthijs Vink
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This document outlines various sources of data that can provide insights for improving conversion rates on websites. These include web analytics, expert analyses of traffic and usability, session recordings, onsite customer feedback, research into customer behaviors and questions, and interviews. The data will come from testing original pages against variants to determine which performs better.
Overview sana commerce online marketing features door Matthijs Vink
- 18. o o
- 28. o o o o A B C o Webanalytics data o External expert analyses o Session recording analyses o Onsite customer feedback o Usability research o Behavorial research o Analyses customer service questions o Interviews with customers o Etc. Sources for conversion improvements
- 31. ORIGINAL A VARIANT B
- 32. Original page A Test variant B
- 33. ORIGINAL A VARIANT B