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Oxo lab workshop_kapolcs160729v

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The document describes WhiteReport Mediabrowser, a B2B/B2G database solution that analyzes commercial, ownership, and financial media data across countries. It has operated in Hungary for 5 years with 50+ clients and is expanding to the UK. The solution addresses the fragmented and non-transparent media market by providing easy access to cross-media data to help advertisers, media companies, and authorities. The document also provides advice on increasing brand awareness through targeted, cross-media campaigns and maintaining brand strategy consistency across media appearances.

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WHO WE ARE
WHITEREPORT MEDIABROWSER a B2B / B2G database solution is on a mission to revolutionize how we access and analyze commercial, ownership and financial data in the media industry across the globe VISION
STATUS OPERATING IN HUNGARY FOR 5 YEARS WITH 4 MODULS, WITH 50+ CLIENTS IN HUNGARY AS A BOOTSRAPPED BUSINESS, WE ARE ON THE INTERNATIONAL STARTUP HIGH WAY FIRST TARGET TO SCALE UP: UK WHITEREPORT MEDIABROWSER WAS SELECTED AS ONE OF THE MOST INNOVATIVE DATA STARTUPS BY COLLISION STARTUP CONFERENCE IN NEW ORLEANS, AND AS ONE OF THE MOST PROMISING INNOVATIONS BY PIONEERS VIENNA IN 2016
TEAM MEDIA & DATA EXPERTS 3 WOMEN WITH 50+ YEARS EXPERIENCE
OVERWHEALMING FRAGMENTATION C NON-TRANSPARENT MEDIA MARKET 20% of media brands are captured ? ADVERTISERS - The usual communication solutions and tools fall short C the market needs even more efficient media-mix solutions that laser focus on the consumer ? MEDIA COMPANIES face more stringent competition and a potentially worsening bottom line C increased emphasis on market monitoring, M&A, business development ? AUTHORITIES - More challenging market conditions and abrupt changes in the industry require local, regional, as well as national media government authorities to invest into a comprehensive analysis of the cross-media market trends, as well as regulatory, anti-trust, competition and media pluralism issues PROBLEM/OPPORTUNITY
EASY ACCESS TO THE FRAGMENTED CROSS- MEDIA MARKET C SAVE TIME & MONEY SOLUTION
WHY WERE HERE
STARTUPPER OR CORPORATE DECISION MAKER? DECISIONS REQUIRED - HOW TO BUILD AWARENESS? - (HOW TO CUT THE CLUTTER?) - HOW TO BE CONSISTENT WITH YOUR BRAND STRATEGY IN MEDIA APPEARANCES? WORKSHOP
3 BASIC WAYS TO INCREASE YOUR AWARENESS ? BE ?BRAVE AND GET NARROW/TARGETED C the more targeted you communicate your message, the less wastage & the more share-of-voice youll have (theme, locality, profession etc.); big media means many people C niche media means higher attention of less people QUICK SOLUTIONS BY THE MEDIABROWSER ? MEDIA LISTS, OWNERSHIP BY SETTLEMENTS (90% OF HUNGARIAN SETTLEMENTS) ? MEDIA LISTS BY 1000+ THEMES ? CROSS-MEDIA GEOTARGETING BY GOLDFISH BY WHITEREPORT & IPSOS (MEASUREMENT & SOFTWARE OPTIMISATION) ADVICES
3 BASIC WAYS TO INCREASE YOUR AWARENESS ? USE CROSS-MEDIA FLIGHTS C to maximize impact in a given period (burst); the basics are still valid: no campaign under an OTS of 3 (update by mediabrowser: 4) ? TRY NEW SOLUTIONS IN A RATIO OF YOUR BUDET/TIME & BE FLEXIBLE BECAUSE THE WORLD CHANGES ADVICES
BRAND STRATEGY GOES MEDIA
EXAMPLES FOR BRAND / MEDIA CHALLENGES Context impacts on message Brand meaning changes

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Oxo lab workshop_kapolcs160729v

  • 2. WHITEREPORT MEDIABROWSER a B2B / B2G database solution is on a mission to revolutionize how we access and analyze commercial, ownership and financial data in the media industry across the globe VISION
  • 3. STATUS OPERATING IN HUNGARY FOR 5 YEARS WITH 4 MODULS, WITH 50+ CLIENTS IN HUNGARY AS A BOOTSRAPPED BUSINESS, WE ARE ON THE INTERNATIONAL STARTUP HIGH WAY FIRST TARGET TO SCALE UP: UK WHITEREPORT MEDIABROWSER WAS SELECTED AS ONE OF THE MOST INNOVATIVE DATA STARTUPS BY COLLISION STARTUP CONFERENCE IN NEW ORLEANS, AND AS ONE OF THE MOST PROMISING INNOVATIONS BY PIONEERS VIENNA IN 2016
  • 4. TEAM MEDIA & DATA EXPERTS 3 WOMEN WITH 50+ YEARS EXPERIENCE
  • 5. OVERWHEALMING FRAGMENTATION C NON-TRANSPARENT MEDIA MARKET 20% of media brands are captured ? ADVERTISERS - The usual communication solutions and tools fall short C the market needs even more efficient media-mix solutions that laser focus on the consumer ? MEDIA COMPANIES face more stringent competition and a potentially worsening bottom line C increased emphasis on market monitoring, M&A, business development ? AUTHORITIES - More challenging market conditions and abrupt changes in the industry require local, regional, as well as national media government authorities to invest into a comprehensive analysis of the cross-media market trends, as well as regulatory, anti-trust, competition and media pluralism issues PROBLEM/OPPORTUNITY
  • 6. EASY ACCESS TO THE FRAGMENTED CROSS- MEDIA MARKET C SAVE TIME & MONEY SOLUTION
  • 8. STARTUPPER OR CORPORATE DECISION MAKER? DECISIONS REQUIRED - HOW TO BUILD AWARENESS? - (HOW TO CUT THE CLUTTER?) - HOW TO BE CONSISTENT WITH YOUR BRAND STRATEGY IN MEDIA APPEARANCES? WORKSHOP
  • 9. 3 BASIC WAYS TO INCREASE YOUR AWARENESS ? BE ?BRAVE AND GET NARROW/TARGETED C the more targeted you communicate your message, the less wastage & the more share-of-voice youll have (theme, locality, profession etc.); big media means many people C niche media means higher attention of less people QUICK SOLUTIONS BY THE MEDIABROWSER ? MEDIA LISTS, OWNERSHIP BY SETTLEMENTS (90% OF HUNGARIAN SETTLEMENTS) ? MEDIA LISTS BY 1000+ THEMES ? CROSS-MEDIA GEOTARGETING BY GOLDFISH BY WHITEREPORT & IPSOS (MEASUREMENT & SOFTWARE OPTIMISATION) ADVICES
  • 10. 3 BASIC WAYS TO INCREASE YOUR AWARENESS ? USE CROSS-MEDIA FLIGHTS C to maximize impact in a given period (burst); the basics are still valid: no campaign under an OTS of 3 (update by mediabrowser: 4) ? TRY NEW SOLUTIONS IN A RATIO OF YOUR BUDET/TIME & BE FLEXIBLE BECAUSE THE WORLD CHANGES ADVICES
  • 12. EXAMPLES FOR BRAND / MEDIA CHALLENGES Context impacts on message Brand meaning changes