狠狠撸

狠狠撸Share a Scribd company logo

Oyo rooms

鈥�Download as PPTX, PDF鈥�
鈥�
Pritam Ghanghas
Pritam Ghanghas

OYO Rooms is an Indian hotel brand that aggregates standardized hotel rooms. It was founded in 2013 by Ritesh Agarwal and allows customers to book rooms starting at 999 INR using their app. As of 2016, OYO had over 7,500 hotels across 220 Indian cities and has expanded to Malaysia. The company aims to provide consistent quality, cleanliness, and amenities at affordable prices using technology to connect all parts of their business.

1 of 12
Downloaded 223 times
Presented By : Pritam Ghanghas
OYO Rooms, commonly known as OYO, is an Indian hotel brand that aggregates standardized hotel rooms. 鈥淥YO Rooms鈥� is a hotel aggregation based model that helps customers book a room with good facilities at low fares starting at 999 INR using an app on tap of a button to the customers especially travelers.
History OYO was founded in 2013 by Ritesh Agarwal, who is its CEO. The company started with a single hotel in Gurgaon January 2013. The company as of December 2016 has around 7500 hotels in more than 220 cities of India, and has been named India's largest budget hotel chain.[4] It has also launched in Malaysia.
Ritesh Aggrwal is the founder of OYO. Born in Orissa. During high school he was really interested in computers due to which he gained a keen interest in software. He started coding when he was just 8yrs old. Later in 2012 he moved to Delhi. He started his first venture in 2012 and called it Oravel Stays but it didn鈥檛 worked for long and he has to quit Oravel. He realized the basic necessity of any traveler which is to find good, affordable and available hotel to stay at.
From there only he got idea to create a online yet social community to bring all good places together on one platform. Finally in 2013 he relaunched Oravel as OYO rooms. OYO means Own Your Own. 2014 company raised 4cr from Lightspeed Venture Partners. Company鈥檚 gross booking was crossing Rs. 1cr per month.
Since then OYO Rooms has went on to become India鈥檚 first technology driven network of standardized, branded and budget hotel and its widely expendable over major cities like Delhi, Mumbai, Hyderabad, Bangalore. OYO app has over 5 million download and ranks among the best apps on google play store.
飪楢vailability of good quality hotels is a priority for travelers. 飪楥oncerns about hygiene and cleanliness are uppermost on one鈥檚 mind. 飪極YO Rooms promises to provide the same amenities and the same awesome experience across all its rooms. 飪榚xperience.
飪極YO offers rooms at prices that no other player in the budget segment offers today. 飪極YO uses technology to link all its functions and provide the customer a seamless awesome
In order to achieve this goal, the brand has released its debut mass media campaign titled '#AurKyaChahiye' on Television. The campaign is supported by digital, OOH, Radio and Print mediums. The campaign brings to life the brand's promise of accessibility, affordability and predictability. The commercials highlight the ease of booking and standard amenities that all OYO Rooms provide. The tagline '#AurKyaChahiye' encapsulates the notion that Oyo Rooms provides users with everything they need for a comfortable stay.
Among the big cities, it is getting major traffic from Delhi NCR, Bengaluru, Pune, Mumbai and Hyderabad.
Traditionally, Oyo has been spending its advertising dollars on the digital domain and has been yielding good results from it. It has a Facebook presence of over 2.7 lakh fans and a Twitter following of over 8,000 followers. The brand claims to have over 5 million app downloads with a good number of active users. Prior to this campaign, Oyo Rooms devised a strategy of reaching out to people via short videos and films. It created several campaigns such as Jai Hind, Father鈥檚 Day celebration, and IPL Final Verbal Combat. Of these, Jai Hind was the most successful one. The brand claims that women travelers comprise nearly 40%of Oyo Rooms' frequent independent travelers (FIT). Oyo also offers luxury space as it has a service called Oyo Premium where it provides luxury rooms to its customers.
Oyo Rooms claims that its target audience is divided between customers and consumers. Its customer ages between 21 year to 35 year while its consumer is between the age of 16 year and 65 year.

More Related Content

Oyo rooms

  • 2. OYO Rooms, commonly known as OYO, is an Indian hotel brand that aggregates standardized hotel rooms. 鈥淥YO Rooms鈥� is a hotel aggregation based model that helps customers book a room with good facilities at low fares starting at 999 INR using an app on tap of a button to the customers especially travelers.
  • 3. History OYO was founded in 2013 by Ritesh Agarwal, who is its CEO. The company started with a single hotel in Gurgaon January 2013. The company as of December 2016 has around 7500 hotels in more than 220 cities of India, and has been named India's largest budget hotel chain.[4] It has also launched in Malaysia.
  • 4. Ritesh Aggrwal is the founder of OYO. Born in Orissa. During high school he was really interested in computers due to which he gained a keen interest in software. He started coding when he was just 8yrs old. Later in 2012 he moved to Delhi. He started his first venture in 2012 and called it Oravel Stays but it didn鈥檛 worked for long and he has to quit Oravel. He realized the basic necessity of any traveler which is to find good, affordable and available hotel to stay at.
  • 5. From there only he got idea to create a online yet social community to bring all good places together on one platform. Finally in 2013 he relaunched Oravel as OYO rooms. OYO means Own Your Own. 2014 company raised 4cr from Lightspeed Venture Partners. Company鈥檚 gross booking was crossing Rs. 1cr per month.
  • 6. Since then OYO Rooms has went on to become India鈥檚 first technology driven network of standardized, branded and budget hotel and its widely expendable over major cities like Delhi, Mumbai, Hyderabad, Bangalore. OYO app has over 5 million download and ranks among the best apps on google play store.
  • 7. 飪楢vailability of good quality hotels is a priority for travelers. 飪楥oncerns about hygiene and cleanliness are uppermost on one鈥檚 mind. 飪極YO Rooms promises to provide the same amenities and the same awesome experience across all its rooms. 飪榚xperience.
  • 8. 飪極YO offers rooms at prices that no other player in the budget segment offers today. 飪極YO uses technology to link all its functions and provide the customer a seamless awesome
  • 9. In order to achieve this goal, the brand has released its debut mass media campaign titled '#AurKyaChahiye' on Television. The campaign is supported by digital, OOH, Radio and Print mediums. The campaign brings to life the brand's promise of accessibility, affordability and predictability. The commercials highlight the ease of booking and standard amenities that all OYO Rooms provide. The tagline '#AurKyaChahiye' encapsulates the notion that Oyo Rooms provides users with everything they need for a comfortable stay.
  • 10. Among the big cities, it is getting major traffic from Delhi NCR, Bengaluru, Pune, Mumbai and Hyderabad.
  • 11. Traditionally, Oyo has been spending its advertising dollars on the digital domain and has been yielding good results from it. It has a Facebook presence of over 2.7 lakh fans and a Twitter following of over 8,000 followers. The brand claims to have over 5 million app downloads with a good number of active users. Prior to this campaign, Oyo Rooms devised a strategy of reaching out to people via short videos and films. It created several campaigns such as Jai Hind, Father鈥檚 Day celebration, and IPL Final Verbal Combat. Of these, Jai Hind was the most successful one. The brand claims that women travelers comprise nearly 40%of Oyo Rooms' frequent independent travelers (FIT). Oyo also offers luxury space as it has a service called Oyo Premium where it provides luxury rooms to its customers.
  • 12. Oyo Rooms claims that its target audience is divided between customers and consumers. Its customer ages between 21 year to 35 year while its consumer is between the age of 16 year and 65 year.