Etsy On-Side Trading
- 1. ETSY PROPOSAL On-足Site Trading Feature Peter Brown Advanced Web Design
- 2. PROBLEMS 1 With Current Design ≒Many shop owners are also buyers. ≒Etsy fosters a community while at the same time promoting a competitive sales environment. ≒There are multiple types of users, each having different needs and expectations based on their interests and personalities Peter Brown Advanced Web Design
- 3. PROBLEMS 2 With Current Design ≒Users have expressed interest in added functionality and communication between one-足another. ≒Sellers/members are forming off-足site services to facilitate needs ≒Store and proKile content is separated. Peter Brown Advanced Web Design
- 4. IMPETUS 1 For Proposal How can shop owners increase their online experience with Etsy? ≒Currently, shops are limited to selling and displaying some text and links. ≒The browsing experience is tailored towards shopping, not networking ≒Think of ways to expand the role of the shop owner into a source of information and respect Peter Brown Advanced Web Design
- 5. IMPETUS 2 For Proposal How can the site blend the role of producer and consumer? ≒Etsy should Kind ways to cater to those who both buy and sell ≒Explore different types of users experiences on the site ≒Build a stronger on-足site community Peter Brown Advanced Web Design
- 6. 1 PROPOSAL Develop a new item trading feature that builds on the existing communitys voice & needs. Find a way to Lit this feature into Etsys existing business model. Peter Brown Advanced Web Design
- 7. PRECEDENTS 1 Sites that Assess Similar Problems Swaptree ≒Trade music, books, DVDs, games etc. ≒Post items you own ≒Search by items wanted or items owned ≒Database makes connections for the user ≒Great business model Peter Brown Advanced Web Design
- 8. PRECEDENTS 2 Sites that Assess Similar Problems Craigslist ≒Informal layout and interaction ≒Varied listings ≒Anonymous listings and contact ≒Promotes exploration by large feed ≒Familiar interface for Craigslist users ≒Facilitates needs quickly Peter Brown Advanced Web Design
- 9. PRECEDENTS 3 Sites that Assess Similar Problems The Freesound Project ≒Community-足based music service ≒Upload audio samples ≒Creative commons promotes sharing ≒Producers and consumers are blended ≒Shared content Peter Brown Advanced Web Design
- 10. PRECEDENTS 4 Sites that Assess Similar Problems EtsyTraders ≒Created by Etsy Community ≒Database of users willing to trade ≒Listings and discussion on barter and trade ≒Items on shops have tradable in title Peter Brown Advanced Web Design
- 11. PRECEDENTS 5 Sites that Assess Similar Problems Caretotrade ≒Trade and barter features ≒Focus on housing market ≒Clean interface/functionality ≒Limited depth as standalone service Peter Brown Advanced Web Design
- 12. PRECEDENTS 6 Sites that Assess Similar Problems TradeAway ≒Post and request items/services ≒Informal methods of interaction ≒Promotes browsing and exploration Peter Brown Advanced Web Design
- 13. PRECEDENTS 7 Sites that Assess Similar Problems Etsy Trade-足A-足Holics ≒Trading blog for Etsy users ≒Showing shops that are willing to trade ≒Highlighting new items for trade/swap ≒Developed by existing Etsy members Peter Brown Advanced Web Design
- 14. PRECEDENTS 8 Sites that Assess Similar Problems Wikipedia ≒Community-足produced content ≒Producers are also consumers ≒Informal watchdog groups Peter Brown Advanced Web Design
- 15. PRECEDENTS 9 Sites that Assess Similar Problems AtOncer ≒Site functionality divided by task (buy, sell trade) ≒Users must be members to see trading section ≒Trading isnt a main focus to the sites identity but is a welcomed addition Peter Brown Advanced Web Design
- 16. PRECEDENTS 10 Sites that Assess Similar Problems Last.fm ≒Community-足based music service ≒Track songs played from computer ≒Use communitys listening history to make connections and relationships to new music ≒User-足generated artist information and showtimes Peter Brown Advanced Web Design
- 17. COMMUNITY 1 Response to Problem ≒Off-足site blogs and community sites such as EtsyTraders and the Trade-足A-足Holics ≒Members trading via private messaging and other websites ≒Forums and Discussion Boards (Debates/tips on subject) Peter Brown Advanced Web Design
- 18. COMMUNITY 2 Response to Problem ≒Using sellers feedback to assess trust and security ≒Using shop bio to advertise openness to trading ≒Issues with bartering versus Kixed-足price trading Peter Brown Advanced Web Design
- 19. COMMUNITY 3 Response to Problem The community has voiced that adding a trading feature to the site would be a welcome enhancement. Many users already trade informally. Peter Brown Advanced Web Design
- 20. COMMUNITY 4 Response to Problem However, they have complained that the inherent problems to trading are not wanting what the other seller is offering, lack of trust and not making a sale. Peter Brown Advanced Web Design
- 21. PERSONAS 1 Designing for Needs ≒Catering to different types of people ≒Recognizing a need within the community ≒ rading will go on regardless if feature is implemented. T ≒There are sellers looking to interact with other shops on a deeper level. Peter Brown Advanced Web Design
- 22. PERSONAS 2 Designing for Needs ≒Those who are willing to trade items are also willing to connect with the community past a quick transaction ≒Shop owner who is an active buyer on the site. Wants to use their own goods as currency. Peter Brown Advanced Web Design
- 23. TRADING 2 On-足site versus Off-足site On Etsy Off Etsy ≒Protection through Paypal, etc. ≒Anonymity ≒Price is locked-足in ≒Lack of purchase protection ≒Increase feedback score ≒No standardization ≒Strengthen community ≒Etsy is not involved ≒Etsy retains hosting fee ≒External sites/services ≒Potential for more normal sales ≒User loyalty suffers Peter Brown Advanced Web Design
- 24. BENEFITS 1 Of Trading ≒Self-足Promotion ≒Cross-足user marketing ≒Richer community ≒Using items/goods as currency ≒Deeper investment with site and services ≒Support for fellow shops/users Peter Brown Advanced Web Design
- 25. DOWNSIDES 1 Of Trading ≒Issues of trust ≒Items traded away from potential buyers ≒Divisions between selling community and passive shoppers ≒Economic Sustainability for shop owners Peter Brown Advanced Web Design
- 26. SOLUTIONS 1 Strategies & Initial Ideas Optional trading feature for users who are interested ≒Wont force the user to implement the feature if it doesnt Kit their intentions ≒Similar to adding a shop as a Kirst time user; wont affect main experience ≒Added functionality on sellers proKiles Peter Brown Advanced Web Design
- 27. SOLUTIONS 2 Strategies & Initial Ideas Gain store credit instead of making a typical trade. ≒If a user uses the trade feature and buys an item from your shop, you are credited the same amount of money to use at their shop. ≒Moves away from the conventional idea of trading ≒Etsy still makes a cut from the items being hosted Peter Brown Advanced Web Design
- 28. SOLUTIONS 3 Strategies & Initial Ideas Integrated traders blog/page ≒Keep users on Etsy by adding a resource of all shop owners who are interested in making trades with other users ≒On-足site resource as a response to trading blogs such as EtsyTraders ≒Allow users to still trade informally, but facilitate the interaction on Etsy Peter Brown Advanced Web Design
- 29. SOLUTIONS 4 Strategies & Initial Ideas Improve seller proLiles. ≒Add customization options to deepen shop owners level of investment. ≒Streamline item listing process as well as having to re-足list items. ≒Implement a user feed of recently purchased items and favorites Peter Brown Advanced Web Design
- 30. CONCLUSIONS 1 Where does Etsy come in? Feature has to be 4inancially lucrative for Etsy. ≒Ensure that only items that have already been listed are eligible for trade and swap. ≒The feature has to make sense within the site. Adding it without considering the context in which it lives will make it lose all relevancy with the community. ≒Develop ways for the act of trading to compensate the website in a similar way to the fees for posting items. Peter Brown Advanced Web Design
- 31. CONCLUSIONS 2 Where does Etsy come in? If items are going to be traded regardless, the feature should be realized. ≒The community has made it clear that trading is a necessary aspect to homemade good creation and sale. ≒Find a balance between catering to the needs of the community while retaining a solid identity and model for sales. Peter Brown Advanced Web Design
- 32. CONCLUSIONS 2 Where does Etsy come in? A trading feature has the potential to lead more passive buyers to become shop owners themselves. ≒Giving a select users a special type of functionality builds an incentive to sell ≒Shoppers may become sellers to be able to deepen there experience on the site ≒Inevitably, this phenomenon could help Etsy gain more items being listed sales being made over time. Peter Brown Advanced Web Design