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Sourav Shipu
Sourav Shipu

This document provides information about Procter & Gamble (P&G), a multinational consumer goods corporation. It lists the names and student IDs of 6 group members studying P&G. It then discusses P&G's history, brands, manufacturing regions, leadership awards, and 4Ps marketing strategy. P&G was founded in 1837 and has grown to a $68 billion company that produces hundreds of brands across multiple product categories.

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P & g
2 Group Member 1. MD SHOHARAB HOSSAIN. ID- PG14-09-14-017 2. JANNTUL MOUA ID- PG14-09-14-018 3. YUNUS ALI. ID- PG14-09-14-022 4. MEDUL HASAN. ID- PG12-09-14-086 5. RAYHAN AHMED. ID- PG14-09-14-088 6. RONY SARKAR. ID- PG14-09-14-087
Introduction Procter & Gamble also known as P&G; is an American multinational corporation that manufactures a wide range of consumer goods. It was founded in 1837. PROCTOR & GAMBLE 3
PROCTOR & GAMBLE 4
LOGO
Touch and improve more consumers lives in more parts of the world more completely. Headquarters: The Procter & Gamble Company Year founded: 1837 Location: Cincinnati, Ohio, U.S.A Business Operation: About 80 countries Number of employees: Approximately 140,000 world wide Over $68 billion in global sales 300 brands in over 160 countries #1 or #2 in 80% of our categories P&Gs 22 Billion-Dollar Brands 140 plants and 25 R&D centers globally Spend nearly $ 2 billion a year on R&D PROCTOR & GAMBLE 6 P&G at a glance
PROCTOR & GAMBLE 7 History William Procter, a candle maker, and James Gamble, a soap maker emigrated from England and Ireland. Their father-in-law called a meeting and persuaded his son-in-laws to become business partners. On the 31st of October the Procter & Gamble company was created. They began by supplying the Union Army with soap and candles.
PROCTOR & GAMBLE 8
PROCTOR & GAMBLE 9 PRODUCTS OF Ariel is a brand of laundry detergent. Actonel is a brand of osteoporosis drug. Bounty (paper towel) sold in the United States, Canada, and the United Kingdom Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener.
PROCTOR & GAMBLE 10 PRODUCTS OF Duracell is a brand of batteries and flashlights. Fusion is a brand of men's wet shave razors and is the quickest P&G brand to have reached $1 billion in annual sales. Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head & Shoulders is a brand of shampoo body wash, and deodorant. Old Spice is a brand of aftershave and shaving cream.
PROCTOR & GAMBLE 11 PRODUCTS OF Ivory is a soap. Nice 'n Easy is a hair coloring product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper. Pantene is a brand of hair care products (conditioners/styling aids). Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca. Pringles is a brand of potato chips.
PROCTOR & GAMBLE 12 PRODUCTS OF Puffs is a brand of facial tissue. Secret is a brand of antiperspirant and deodorant. TAG is a deodorant and body spray. Tide is a brand of laundry detergent. Vicks is a brand name of over-the-counter medicines (Formula 44, Sinex, NyQuil/DayQuil) Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color). Whisper is a brand of pantyliners sold primarily in Asian markets.
Ariel Downy Head & Shoulders Joy Olay Pampers Pantene Safeguard Tide PROCTOR & GAMBLE 13 The 9 Pillars of P&G
OPERATIONS As of July 1, 2011, the company structure is categorized into two "Global Business Units" with each one further divided into "Business Segments" according to the company's 2011 Annual Report. Dimitri Panayotopoulos is Vice Chairman of Global Business Units Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care segment Baby Care & Family Home Care segment PROCTOR & GAMBLE 14
BRANDS Main article: List of Procter & Gamble brands Twenty-six of P&G's brands have more than a billion dollars in net annual sales, according to the 2011 Annual Report and P&G Corporate Newsroom. Most of these brandsincluding Bounty, Crest and Tideare global products available on several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand. PROCTOR & GAMBLE 15
MANUFACTURING OPERATIONS ARE BASED IN THE FOLLOWING REGIONS P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands United States Canada Philippines Mexico Indonesia Middle East New Zealand Latin America Europe Japan China (31 wholly owned factories) and other parts of Asia South Korea Africa Brazil Australia ROCTOR & GAMBLE 16
PROCTOR & GAMBLE 17
What is FMCG companies? FMCG companies are those companies that produce Fast Moving Consumer Goods (FMCG).Fast Moving Consumer Goods are the sorts of products generally sold in a supermarket, but can also include things like cheap electronics and over-the-counter medicines. They are 'fast moving' because they are purchased frequently and consumed quickly, as distinct from more durable goods such as appliances, which are generally replaced only every few years. PROCTOR & GAMBLE 18 FMCG Ranking of P and G
P&G, MASTER KONG LEAD CHINESE FMCG MARKET CONSUMER // SHOPPERS 09.24.2013 PROCTOR & GAMBLE 19
PRODUCT Compliment the new BC_18 product with high quality concept Easy, time-saving, everyday use PRICE Premium-priced segment -> to keep up the image of the shampoo as a high quality and innovative product 1/ 4.99 DM for the 200 ml bottle 2/ 5.99 DM for the 250 ml bottle PLACE Department stores - supermarkets, with a special decoration. Hairdressers - beauty salons - personal care shops (directly and effectively impact on clients) 4Ps PROMOTION - Promoted in a homogeneous way and conduct promotion campaign and advertising campaign - A TV ads underline the easy way to use and the perfect hair; besides, explaining the effect of shampoo and conditioner on your hair scientifically and understandably. PROCTOR & GAMBLE 20
Chief Executive Magazine has named P&G the best overall company for leadership development in its list of the 40 Best Companies for Leaders, a feature in its January/February 2012 issue. This is the second time weve received this award in the seven years this ranking has existed. PROCTOR & GAMBLE 21 P&G Ranked #1 for Leadership Development P&G has once again earned a top spot on Fortunes list of Most Admired Companies. P&G ranked #1 in our industry and #9 overall on the 2012 list. In recent years, P&G has consistently earned the top spot within our industry while ranking in the top 10 of the overall list.
Chief Executive looks at a variety of criteria when choosing a best company: the existence of a formal development program; the amount of time a CEO is involved; the percentage of leaders recruited internally; the strength of its recruiting program and the caliber of talent; and the long-term growth of market capitalization. PROCTOR & GAMBLE 22
P&G excelled in these areas, and the some of it details of this recognition are given bellow- Top spot on Fortune Magazines list of Global Top Companies for Leaders. P&G has been in the top three for the past three years, and P&G has been in the top 10 for all five years theyve participated in the study. Fortune Magazines judges selected and ranked winners based on criteria including strength of leadership practices and culture, examples of leader development on a global scale, impact of leadership in communities in which companies operate, business performance and company reputation. PROCTOR & GAMBLE 23
These are just two of several recognitions P&G has received recently; others include Worlds Most Admired Companies Fortune Worlds Most Respected Companies Barrons The Worlds Most Attractive Employers Universum Top MBA Employers Fortune Top Companies for Executive Women National Association for Executive Women Top Companies for Recruitment and Retention Diversity, Inc. Best Place to Work Glassdoor.com PROCTOR & GAMBLE 24
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PROCTOR & GAMBLE 27

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P & g

  • 2. 2 Group Member 1. MD SHOHARAB HOSSAIN. ID- PG14-09-14-017 2. JANNTUL MOUA ID- PG14-09-14-018 3. YUNUS ALI. ID- PG14-09-14-022 4. MEDUL HASAN. ID- PG12-09-14-086 5. RAYHAN AHMED. ID- PG14-09-14-088 6. RONY SARKAR. ID- PG14-09-14-087
  • 3. Introduction Procter & Gamble also known as P&G; is an American multinational corporation that manufactures a wide range of consumer goods. It was founded in 1837. PROCTOR & GAMBLE 3
  • 6. Touch and improve more consumers lives in more parts of the world more completely. Headquarters: The Procter & Gamble Company Year founded: 1837 Location: Cincinnati, Ohio, U.S.A Business Operation: About 80 countries Number of employees: Approximately 140,000 world wide Over $68 billion in global sales 300 brands in over 160 countries #1 or #2 in 80% of our categories P&Gs 22 Billion-Dollar Brands 140 plants and 25 R&D centers globally Spend nearly $ 2 billion a year on R&D PROCTOR & GAMBLE 6 P&G at a glance
  • 7. PROCTOR & GAMBLE 7 History William Procter, a candle maker, and James Gamble, a soap maker emigrated from England and Ireland. Their father-in-law called a meeting and persuaded his son-in-laws to become business partners. On the 31st of October the Procter & Gamble company was created. They began by supplying the Union Army with soap and candles.
  • 9. PROCTOR & GAMBLE 9 PRODUCTS OF Ariel is a brand of laundry detergent. Actonel is a brand of osteoporosis drug. Bounty (paper towel) sold in the United States, Canada, and the United Kingdom Braun is a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener.
  • 10. PROCTOR & GAMBLE 10 PRODUCTS OF Duracell is a brand of batteries and flashlights. Fusion is a brand of men's wet shave razors and is the quickest P&G brand to have reached $1 billion in annual sales. Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head & Shoulders is a brand of shampoo body wash, and deodorant. Old Spice is a brand of aftershave and shaving cream.
  • 11. PROCTOR & GAMBLE 11 PRODUCTS OF Ivory is a soap. Nice 'n Easy is a hair coloring product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper. Pantene is a brand of hair care products (conditioners/styling aids). Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca. Pringles is a brand of potato chips.
  • 12. PROCTOR & GAMBLE 12 PRODUCTS OF Puffs is a brand of facial tissue. Secret is a brand of antiperspirant and deodorant. TAG is a deodorant and body spray. Tide is a brand of laundry detergent. Vicks is a brand name of over-the-counter medicines (Formula 44, Sinex, NyQuil/DayQuil) Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color). Whisper is a brand of pantyliners sold primarily in Asian markets.
  • 13. Ariel Downy Head & Shoulders Joy Olay Pampers Pantene Safeguard Tide PROCTOR & GAMBLE 13 The 9 Pillars of P&G
  • 14. OPERATIONS As of July 1, 2011, the company structure is categorized into two "Global Business Units" with each one further divided into "Business Segments" according to the company's 2011 Annual Report. Dimitri Panayotopoulos is Vice Chairman of Global Business Units Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care segment Baby Care & Family Home Care segment PROCTOR & GAMBLE 14
  • 15. BRANDS Main article: List of Procter & Gamble brands Twenty-six of P&G's brands have more than a billion dollars in net annual sales, according to the 2011 Annual Report and P&G Corporate Newsroom. Most of these brandsincluding Bounty, Crest and Tideare global products available on several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand. PROCTOR & GAMBLE 15
  • 16. MANUFACTURING OPERATIONS ARE BASED IN THE FOLLOWING REGIONS P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands United States Canada Philippines Mexico Indonesia Middle East New Zealand Latin America Europe Japan China (31 wholly owned factories) and other parts of Asia South Korea Africa Brazil Australia ROCTOR & GAMBLE 16
  • 18. What is FMCG companies? FMCG companies are those companies that produce Fast Moving Consumer Goods (FMCG).Fast Moving Consumer Goods are the sorts of products generally sold in a supermarket, but can also include things like cheap electronics and over-the-counter medicines. They are 'fast moving' because they are purchased frequently and consumed quickly, as distinct from more durable goods such as appliances, which are generally replaced only every few years. PROCTOR & GAMBLE 18 FMCG Ranking of P and G
  • 19. P&G, MASTER KONG LEAD CHINESE FMCG MARKET CONSUMER // SHOPPERS 09.24.2013 PROCTOR & GAMBLE 19
  • 20. PRODUCT Compliment the new BC_18 product with high quality concept Easy, time-saving, everyday use PRICE Premium-priced segment -> to keep up the image of the shampoo as a high quality and innovative product 1/ 4.99 DM for the 200 ml bottle 2/ 5.99 DM for the 250 ml bottle PLACE Department stores - supermarkets, with a special decoration. Hairdressers - beauty salons - personal care shops (directly and effectively impact on clients) 4Ps PROMOTION - Promoted in a homogeneous way and conduct promotion campaign and advertising campaign - A TV ads underline the easy way to use and the perfect hair; besides, explaining the effect of shampoo and conditioner on your hair scientifically and understandably. PROCTOR & GAMBLE 20
  • 21. Chief Executive Magazine has named P&G the best overall company for leadership development in its list of the 40 Best Companies for Leaders, a feature in its January/February 2012 issue. This is the second time weve received this award in the seven years this ranking has existed. PROCTOR & GAMBLE 21 P&G Ranked #1 for Leadership Development P&G has once again earned a top spot on Fortunes list of Most Admired Companies. P&G ranked #1 in our industry and #9 overall on the 2012 list. In recent years, P&G has consistently earned the top spot within our industry while ranking in the top 10 of the overall list.
  • 22. Chief Executive looks at a variety of criteria when choosing a best company: the existence of a formal development program; the amount of time a CEO is involved; the percentage of leaders recruited internally; the strength of its recruiting program and the caliber of talent; and the long-term growth of market capitalization. PROCTOR & GAMBLE 22
  • 23. P&G excelled in these areas, and the some of it details of this recognition are given bellow- Top spot on Fortune Magazines list of Global Top Companies for Leaders. P&G has been in the top three for the past three years, and P&G has been in the top 10 for all five years theyve participated in the study. Fortune Magazines judges selected and ranked winners based on criteria including strength of leadership practices and culture, examples of leader development on a global scale, impact of leadership in communities in which companies operate, business performance and company reputation. PROCTOR & GAMBLE 23
  • 24. These are just two of several recognitions P&G has received recently; others include Worlds Most Admired Companies Fortune Worlds Most Respected Companies Barrons The Worlds Most Attractive Employers Universum Top MBA Employers Fortune Top Companies for Executive Women National Association for Executive Women Top Companies for Recruitment and Retention Diversity, Inc. Best Place to Work Glassdoor.com PROCTOR & GAMBLE 24