This document provides a product launch summary for an alternative energy system. It outlines sections on the market environment through a SWOT analysis, target demographics, product design details on size, shape, weight and packaging. It discusses positioning with a proposed slogan, appropriate timing in the product lifecycle, the product line and marketing mix strategies involving price, placement, promotion and distribution channels. Sections on management influence, competition and financial resources and costs are also summarized.
1 of 11
Download to read offline
More Related Content
P o-mkt (presentation)
1. PRODUCT LAUNCHSandip Kumar (11664)UmbreenGulAbro (14518)SyedArif Ali Shah (7922)OseeburRahman (8175)RehanMujeeb (10724)Alternative Energy System