P o-mkt, sony aibo, case study, presentation
•Download as PPT, PDF•
1 like•1,129 views
The document discusses several personal factors that influence consumer behavior including culture and social class, reference groups, and needs and motives which can be biological/physiological or social/psychological in nature.
P o-mkt, sony aibo, case study, presentation
- 4. NEEDS & MOTVES BIOLOGICAL/ PHYSIOLOGICAL SOCIAL/ PSYCHOLOGICAL