P Zwieg Portfolio Comms2
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Peter Zwieg is a creative management professional with experience in branding, communications, and project management. He has led cross-functional teams on projects such as developing a $255 million cruise port in Jamaica for Royal Caribbean. His roles have included design direction, client relationship management, and developing marketing, operations, and community outreach plans.
P Zwieg Portfolio Comms2
- 1. Marketing Creative Writing & Brand Branded Sample Project Portfolio Programs Development Editing Communications Entertainment Peter Zwieg Brand Activation & Communications Project Manager SUMMARY Creative management professional focused on Branding and Communications, directing cross-functional teams to deliver clear, concise and creative results. Career experience working in both corporate and agency structures, as executive management team member and design and communications director. Proven effectiveness to bridge corporate executive teams with creative and technical disciplines. APPROACH With the brand strategy and marketing plan as guides, combines creative thinking with strategic planning to develop, implement, and manage successful marketing and branding communications and programs. AREAS OF EXPERTISE ? Project Management ? Executive Representation ? Strategic Development ? Client & Stakeholder Relationships ? Marketing Programs ? Vendor Management ? Employee Communications ? Design Direction ? Brand Activation ? Executive Presentations & Workshops ? Writing & Editing ? Global Culture & Business Practices CONTACT cell: 678-596-1978 email: PAZwieg@aol.com
- 2. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg Falmouth Cruise Port, Jamaica IDEA, Inc. for Royal Caribbean (RCCL) US$255M Cruise Port Development in Falmouth, Jamaica, with Georgian era architecture, design, and historical guest experiences. Role: As design director and client contact, reported to IDEA president and chief vision planner working with owners RCCL and The Port Authority of Jamaica, and with the Danish general contractor. Developed the project from market positioning to design concept Construction Site through A&E and construction. Directed Jan. 2011 staff in creation of design documents, executive presentation materials, and industry PR and marketing tools. Conducted and participated in client project workshops and vendor planning meetings in US and Jamaica. Assisted in presentations and planning meetings with national Jamaican government agencies, and local Mayor¡¯s office and committees. Developed and submitted requirement reports, project briefs, and overall permitting applications. Consulted client senior executives and department heads to develop leasing strategies, operations planning, guest excursions planning, internal corporate communications, and community outreach strategies. 1. Tradeshow Panels ¨C Port Authority of Jamaica 2. RCCL Industry Brochure 3. Typ. Project Advisory 1. 2. 3.
- 3. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg Falmouth Cruise Port, Jamaica IDEA, Inc. for Royal Caribbean (RCCL) 1. Project Brief - Permitting National & City Permitting Submittals for ongoing project approval phases. Role: Client & Government consultation; writing; submittal. 2. Landside Operational Plan Operations, Logistics, Maintenance & Staffing Strategy for client-operated landside functions and guest experiences. 1. 2. Role: Client workshops; research; operations planning; editing. 3. Vertical Construction Exterior Color Selections Exterior color specifications for 20 commercial, residential, retail, and Operations structures. Role: Vendor coordination; research; color selection; client presentations & consultation. 3.
- 4. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg Falmouth Cruise Port, Jamaica IDEA, Inc. for Royal Caribbean (RCCL) 1. Project Newsletter Newsletter for local community outreach and client stakeholders. Role: Client PR liaison; Legal clearance; editing; sponsor procurement; production direction; printing & distribution. 2. Project Information Center Creation of public community information center for citizen inquiries, 1. employment applications, tenant leasing, and media tours. Role: Budgeting; design & specifications; vendor coordination; installation; staffing, Opening event planning. 3. Investment Packages Design and communication of opportunities for the adaptive reuse and 2. commercialization of local historical sites, attractions, and tours. Role: Strategic planning; concept development; editing; production direction; fulfillment. 3.
- 5. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg
- 6. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg
- 7. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg
- 8. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg
- 9. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg
- 10. Sample Projects Marketing Creative Writing & Brand Branded Programs Development Editing Communications Entertainment Peter Zwieg