The salesperson convinces the customer to purchase multiple soccer-related items during their visit to the Adidas shop. After the customer requests a soccer ball, the salesperson shows them additional balls and suggests buying new soccer shoes to replace their old pair. They then promote accessories needed to play soccer. By the end, the customer has agreed to purchase a soccer ball, shoes, and goalkeeper gloves for a friend after the salesperson insists on taking advantage of deals. The high-pressure sales tactics are successful in getting the customer to spend more than originally planned.
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1. SALES SITUATION!
SALESPERSON: HI, WELCOME TO “ADIDAS SHOP” MAY I HELP YOU?
CUSTOMER: OH THANKS, AND YES, I NEED A SOCCER BALL.
S: COME WITH ME, LET’S TAKE A LOOK AT THE STORE.
C: OK LET’S GO!
S: LOOK THESE SOCCER BALLS, ARE EXCLUSIVE, AND YOU SHOULD HAVE ONE.
C: OH YEAH, I AGREE SO I’LL BUY ONE.
S: BUT WHAT HAPPEN WITH YOU? YOU SHOULD CHANGE YOUR OLD AND SHABBY
SOCCER SHOES! WE HAVE NICE SHOES THAT YOU SHOULD BUY.
C: I’M ASHAMED! BUT YOU HAVE THE REASON, I NEED NEW SOCCER SHOES ALSO I’LL
BUY THOSE SOCCER SHOES.
S: AND YOU KNOW? WE HAVE ACCESORIES THAT YOU NEED FOR PLAY SOCCER.
C: MMM, YOU SHOULDN’T DO THAT I SPEND A LOT OF MONEY!
S: SORRY, BUT I THINK THAT YOU SHOULD TAKE ADVANTAGE OF DEALS
C: ARE YOU KIDDING ME? YOU HAD SAID THIS BEFORE! BECAUSE I NEED A GOALKEEPER
GLOVES TO MY BEST FRIEND!
S: YOU’RE IN LUCK! BECAUSE WE HAVE THE BEST GOALKEEPER AND ARE THE ONLY, SO
YOU SHOULD BUY THIS NOW!
C: OF COURSE! MY FRIEND SHOULD HAS THIS
S: OK, NOW, YOU SHOULD PAY
C: SURE! AND THANK YOU VERY MUCH, I’M SO HAPPY!!
S: YOU’RE WELCOME AND YOU SHOULD BE HAPPY ALWAYS AND YOU SHOULD COME
BACK SOON!!