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Persuasion And Attitude Change
     Cosmetic sales persons Strategy




                       Psychology 20072106 Kim Su Bin
Contents
 . Video.
 -Explain : Psychology principles


 . Questionnaire.
 -Tendency
 - Explain : Psychology principles

 . Q & A
. Video

-Situation 1.
. Video

-Situation 2.
. Video

-Explain : Psychology principles

      Mere thoughts                 Active thoughts
      -Peripheral Route             -Central Route


      Demonstration              蟆觀壱 effect

      -Making customer reliable    -Using Social Information.
      to use product
                                   -People rely on 蟆觀壱謂
      -Demonstration is kind of    when they choose cosmetic
      clue.                        product.

      -more think more before
      you decision
. Questionnaire
                                  B
                         殊企┯ <濠  16900>
         A
                        レ 蠍一, 覯伎 覃危襷
殊企┯ <濠  16900>
                              譴 蟆 .
觀壱 覓瑚 覦 覈螻 殊企┯
                        -殊企┯ 蟆曙 蟇一 朱蟆 
蟆觀壱 觚殊碁 ろ 1
                         螻 覈螻 貉る襦 覯伎 覃危
觜 
                        螳 譴 螻手   給.
20 焔れ 螳 誤 .
                        覯伎り 朱  企朱 
 蟲襷  90%.
                        企┯ 蠏  螻 朱 蟆一 
- レ 伎 覈螻旧 企至 螳
                         蟇一 朱 覃伎 譬  蟾
譯朱 螳螳 螳 譴譯, 蠏碁 
                         蟆  覲伎譴り  
 朱, 蠍 朱襯 襷  
                        給. 轟企 殊企┯ 蟇
蟾.  覈螻旧 ろ蟆
                         朱, 讌 朱 襷豢 螳螳 るジ
螳れ手 譯朱蟾讌 貉る伎手鍵 
                         豢 螳 朱 襷 蟆
覓語 殊企┯ 譴  豕螻手 覲
                         襷豢れ 覲伎譯手 給. 譯朱
 給.
                        貉る蟾讌   螻ろ覃, 螳蟆
                         觜 螳 蟯谿 殊企┯手 
                                  譯.
. Questionnaire




        A                   B
                     襷襯 朱襯 覲伎°慨″蟆! 覲伎
 蠖 焔朱 覲伎°慨^^*
                     螻手 一企覃伎 貊ろ 蠖
蟆 觀壱 觚殊碁 ろ 1!
                     焔朱 轟 朱襯 豐豐
                             蟆!
. Questionnaire
-Tendency & Explain : Psychology principles
. Q & A
Thank you for your
attention!

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  • 1. Persuasion And Attitude Change Cosmetic sales persons Strategy Psychology 20072106 Kim Su Bin
  • 2. Contents . Video. -Explain : Psychology principles . Questionnaire. -Tendency - Explain : Psychology principles . Q & A
  • 5. . Video -Explain : Psychology principles Mere thoughts Active thoughts -Peripheral Route -Central Route Demonstration 蟆觀壱 effect -Making customer reliable -Using Social Information. to use product -People rely on 蟆觀壱謂 -Demonstration is kind of when they choose cosmetic clue. product. -more think more before you decision
  • 6. . Questionnaire B 殊企┯ <濠 16900> A レ 蠍一, 覯伎 覃危襷 殊企┯ <濠 16900> 譴 蟆 . 觀壱 覓瑚 覦 覈螻 殊企┯ -殊企┯ 蟆曙 蟇一 朱蟆 蟆觀壱 觚殊碁 ろ 1 螻 覈螻 貉る襦 覯伎 覃危 觜 螳 譴 螻手 給. 20 焔れ 螳 誤 . 覯伎り 朱 企朱 蟲襷 90%. 企┯ 蠏 螻 朱 蟆一 - レ 伎 覈螻旧 企至 螳 蟇一 朱 覃伎 譬 蟾 譯朱 螳螳 螳 譴譯, 蠏碁 蟆 覲伎譴り 朱, 蠍 朱襯 襷 給. 轟企 殊企┯ 蟇 蟾. 覈螻旧 ろ蟆 朱, 讌 朱 襷豢 螳螳 るジ 螳れ手 譯朱蟾讌 貉る伎手鍵 豢 螳 朱 襷 蟆 覓語 殊企┯ 譴 豕螻手 覲 襷豢れ 覲伎譯手 給. 譯朱 給. 貉る蟾讌 螻ろ覃, 螳蟆 觜 螳 蟯谿 殊企┯手 譯.
  • 7. . Questionnaire A B 襷襯 朱襯 覲伎°慨″蟆! 覲伎 蠖 焔朱 覲伎°慨^^* 螻手 一企覃伎 貊ろ 蠖 蟆 觀壱 觚殊碁 ろ 1! 焔朱 轟 朱襯 豐豐 蟆!
  • 8. . Questionnaire -Tendency & Explain : Psychology principles
  • 9. . Q & A
  • 10. Thank you for your attention!