Pace University
- 1. SWOTS - Strengths Extensive experience in education and growth since 1906. Well qualified, experienced and dedicated faculty members. Offers excellent, comprehensive and world class education. Offers a variety of education programs. Academic teachings are experiential and entrepreneurial focused. Business district area, diversified population with different cultures. Earned dual AACSB accreditation in both accounting and business which only 2% business schools can attest. Affordable private education at a significantly lower cost. Availability of financial aid outlets to students. Largest career services in metropolitan New York. Promotes student personal growth and development. Innovates with modern technology, employer needs and global economy. Health, safety and living environment of students is paramount
- 2. SWOTS - Weaknesses Less use of social media in creating awareness worldwide. Insufficient participation in educational seminars worldwide. Inadequate utilisation of its large employer network base and associations to promote programs to employees. Student ethnic clubs not interacting enough through social projects, events with community. Not fully maximising on its good location that attracts many tourist to advertise school. Little or no partnership with government agencies that sponsor student education.
- 3. SWOTS - Opportunities Attend corporate events and advertise programs to employees of its large network of employers. Fully utilise its facebook, twitter and emails to create more awareness worldwide. Hold awareness seminars and employ indigenous recruitment staff from different countries. Increase corporate social responsibility in the education sector creating awareness to younger generation. Partner with employer network base to offer training courses to staff. Use associations affiliations as a platform to advertise to members about Pace programs. Partner with the government agencies sponsoring student education to gain more recognition. Engage Alumni's to advertise Pace programs at workplaces. Engage in social projects and events using its student ethnic clubs to interact with the community. Use tourist attraction spots in New York to show support for different world celebration events.
- 4. SWOTS - Threats Massive and widespread marketing campaigns employed by competitors. Constant changing employer needs and technology. Huge investments to keep up global business environment.
- 5. Strengths & Opportunities: Use reputable position to partner with high schools, employers, associations and government agencies. Advertise Pace programs and benefits using its alumni’s, social media and at New York tourist spots. Host awareness seminars and employ indigenous recruitment staff from different countries. Engage in social projects and events to generate awareness through Pace ethnic clubs. Weaknesses & Opportunities: Maximise usage of social media outlets usage by posting and tweeting to the general public. Increase participation in educational awareness seminars worldwide. Fully utilising employer network base and association to promote programs to employees. Collaborate with government agencies that sponsor student education . Structure student ethnic clubs to interact with community via social projects and events. Capitalise on NY tourist spots to advertise school to gain more recognition. Strengths & Threats: Employ massive and widespread worldwide advertising campaigns to showcase its excellent, comprehensive and world class education through facebook, twitter, emails and seminars. Monitor and constantly adapt to changing global business, education standard and technological requirements. Weaknesses & Threats: Incorporate heavy use of facebook, twitter and emails to advertise massively by posting feeds about Pace. Remain vigilant on educational requirements of employers, the global economy and technology. Invest in education facilities that have optimal benefits and long term relevance to avoid major losses. TOWS