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Packits case study solution

Atul Gurav
Atul Gurav

Case study based on Healthy Lunch Preparation & Delivery service by 6 management students of Brescia University. This service was supposed to serve elementary schools within the Thames Valley District School Board in London, Ontario. Each partner would invest 10 hours a week & seek $6000 from August June and gain experience too. PackiTS will be fund raising initiative which will donate portion of sales revenue to schools.

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IAEAssignment Atul Gurav PGDM-2 1510 PACK-iTS Case Study
Case study based on Healthy Lunch Preparation & Delivery service by 6 management students of Brescia University. This service was supposed to serve elementary schools within the Thames Valley District School Board in London, Ontario. Each partner would invest 10 hours a week & seek $6000 from August June and gain experience too. Pack- iTS will be fund raising initiative which will donate portion of sales revenue to schools. Working parents did not have time to pack lunch for their kids. Obesity rate increased among children & adults. None of schools in Ontario had cafeteria. Few competitors were present & one of which labelled as Junk Food Synopsis Problems Case Analysis
Analysis Competitive Analysis Competitors: Kraft & Schneiders Hot Lunch Days programme present in market Consumer Analysis Awareness among parents regarding healthy diet. Family Income grown up by 13.6% InferenceRecommendation Low Budget was core issue. PACK-iTS is contributing in Fund raising for schools so schools can choose PACK-iTS over others Since 2/3 of working parents did not have time to pack lunch for their children, PACK-iTS has a great opportunity to make profits in this segment. Take subsidy from government or loan from Angel Investors. Price the Product between $3-$3.2 for larger sales volume. Appoint full time administrator to look after the business. This business can be good opportunity for students to continue after completing their studies.

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Packits case study solution

  • 2. Case study based on Healthy Lunch Preparation & Delivery service by 6 management students of Brescia University. This service was supposed to serve elementary schools within the Thames Valley District School Board in London, Ontario. Each partner would invest 10 hours a week & seek $6000 from August June and gain experience too. Pack- iTS will be fund raising initiative which will donate portion of sales revenue to schools. Working parents did not have time to pack lunch for their kids. Obesity rate increased among children & adults. None of schools in Ontario had cafeteria. Few competitors were present & one of which labelled as Junk Food Synopsis Problems Case Analysis
  • 3. Analysis Competitive Analysis Competitors: Kraft & Schneiders Hot Lunch Days programme present in market Consumer Analysis Awareness among parents regarding healthy diet. Family Income grown up by 13.6% InferenceRecommendation Low Budget was core issue. PACK-iTS is contributing in Fund raising for schools so schools can choose PACK-iTS over others Since 2/3 of working parents did not have time to pack lunch for their children, PACK-iTS has a great opportunity to make profits in this segment. Take subsidy from government or loan from Angel Investors. Price the Product between $3-$3.2 for larger sales volume. Appoint full time administrator to look after the business. This business can be good opportunity for students to continue after completing their studies.