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This document is a curriculum vitae for an advertising professional with over 28 years of experience in advertising agencies in the UAE and India. It summarizes his educational background and areas of expertise, including market analysis, retail brand development, store layout design, creative strategy, pre-press and printing knowledge. It provides examples of client work and awards received. The CV emphasizes strengths in retail store design, visual communication, identity creation, communication strategy, packaging design, and image-building advertising. It concludes by expressing interest in opportunities to work with the company.
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- 1. Advertising & Retail marketing RT 050 7143701 S H I B U C H A N D I am an Advertising professionalhaving over 28 years of rich experience with reputed advertising agencies in UAE and India. Independently set up and managed respective departments. I have worked with blue chip clients in diverse industries and business interest & team that built various brands Born and Brought up in INDIA (KERALA ) I am In Degree Holder In Applied Arts, From KERALA UNIVERSITY , INDIA, director Story of my career
- 2. Market analysation . Retail brand Developments and store layout Illustration capablity. Creative startagy Thoughts Determining project requirements and objectives (often in some form of creative brief;) Determining the visual style and personality of a project, publication or brand Pre Press and printing Knowledge Interfacing between clients and the creative team revi ewing and pre-approving all concepts and artwork before it is presented to presenting and discussing work with supervising and mentoring junior designers Developing budgets and timelines Coordinating the efforts of a design team with other teams Fameliar with Adob Illustrater, Adobe , Indesign, As An Art Director My Strength
- 3. Retail Store Designing Beyond just creating a good looking store with aesthetically placing displays, retail store design is a well thought out strategy to set up a store in a certain way to optimize space and sale.The way a store is set up can help establish brand identity as well as serve a practical purpose.
- 4. Visual information includes signage, branding, and other written and graphical information that communicates essential information to customers. It should be clearly legible, and provide only important information that will actually enhance the customer¡¯s experience, and ideally, each element should confirm with the store¡¯s visual branding design. Store Visual Communication
- 5. Mob: 0507143701 email: shibu_chand@yahoo.co.in How You Can Reach Me
- 6. The first and foremost element in the foundation of your brand is the logo. This identity is the face of business. Identity Creation of Brand.
- 7. In order to be successful in the business, it is essential to form strong relationships with your customers. Consistent and engaging communication is a big aspect of maintaining loyal customers. Whether is a small or large business, it is challenging to connect with each individual customer. How do you excite your-- customers and get them . strategy Communication
- 8. I stated My Career since 1989 to 1989 in BANGALORE INDIA with RK SWAMY, O&M 1989 to 1993 in MADRAS INDIA With GOLDWARE COMMUNICATION ( MRF Tyer In HOUSE AGENCY ) MAA BOZEL INTERNATIONAL & INSIGHT COMMUNICATION . 1993 to 1997 in COCHIN With MAA BOZEL INTERNATIONAL & MUDRA BBDO INDIA Group of Reliance . From 1997 till Today in UAE with BSI BERNT SPAETH INTERNATIONAL LLC, UAE, ABU DHABI CO-OPERATIVE SOCIETY, ABU DHABI, METOPES INTERIORS & ADVERTISING. Few client which I was worked FEDERAL BANK , BHIMA JEWELLERY, KALLYAN SILKS, KOTTAKKAL ARYAVAIDYA SALA, JAYALAKSHME SAREES, KERALA TOURISM, SOLIDAR TV, MRF TYER, SPICES BOARD OF INDIA, DHABI CO-OPERATIVE SOCIETY, ALUKKAS JEWELLERY, V-GUARD, 2XL FURNITURE & HOME DECO, SHARJAH MEGA MALL, NOKIA MOBILES, KENWOOD, MODEX, ALPHA DATA COMPUTERS,MARBLE SLAB CREAMERY,SPINNEYS,FATHIMA SUPER MARKET ,EVER FRESH SUPERMARKET,Al MAYA SUPER MARKET, MANHATTEN RESTAU- RANT.SOLIDER TV,MOODS CONDOMS, PONDS TALCUM POWDER, SKYLNE BUILDERS............. Award recieved MADRAS ADVERTISING CLUB, BANGALORE ADVERTISING CLUB, COCHIN ADVERTISING CLUB, Foot Steps Toward My Success Full Career
- 9. Packaging design is a large and demanding design field always looking for designers who can deliver both product originality and sales performance. Packaging is the last message a consumer sees and a last chance to convince him to buy the product. Clarity, honesty, authenticity and other rules described above play an important rule in this process but are by no means the final word on the subject. To wrap Up
- 10. Image is everything when it comes to business. It is the reflection of the things you do and the way you do it. Appealing to an audience or promoting the business is called image-building advertising. The main goal of this technique is to make sure word about your company and its products and services gets out. It is all about reminding people about the products and services you offer or telling them about new and special services. This advertising technique can positively influence the attitude of consumers towards your business, products, and services. Image Building Advertising
- 11. Therefore I would like to conclude my CV , and I would I like to promise your company that I would like to do my fullest and put my maximum efforts, if I would get an oppurtunity to work with you. THANKYOU AND HOPING THE BEST REPLY FROM YOU.... Looking Forward