Pakistan Advertiser's Society- Digit12 Report
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Wateen ran a successful digital campaign for their Digit2012 conference using Twitter hashtags. Their social media team drove the highest impressions for #Digit12 and #Wateen, with the #Wateen hashtag trending as the top hashtag even before #Digit2012. A comparative analysis showed that both hashtags peaked in usage after the involvement of Wateen's social media team.
Pakistan Advertiser's Society- Digit12 Report
- 2. TWITTERREACH
- 3. #Digit12
- 4. #Digit12 started peaking after arrival of Wateen Social Media Team
- 5. Highest impressions for #Digit12 from Wateen Social Media Team
- 6. Highest impressions for #Digit12 from Wateen Social Media Team
- 7. #Wateen
- 8. Highest impressions for #Digit12 from Wateen Social Media Team
- 9. Interactions for #Wateen hashtag
- 10. Interactions for #Wateen hashtag
- 11. #Wateen trended as the number one hashtag even before #Digit2012
- 12. Comparative analyses between #Wateen and #Digit2012 Both hashtags peak after arrival of Wateen Social Media Team