PANA & Office Romance
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The document discusses good advertising practices in the Philippines. It states that the Philippine Association of National Advertisers was formed in 1958 to regulate untruthful advertising. Good advertising recognizes its social and economic responsibilities, depends on public confidence, aims to inform consumers to help them buy intelligently, tells the truth, conforms to laws and standards of taste, and seeks acceptance based on product merits rather than disparaging competition. The document also briefly discusses office romances in the workplace and companies' policies around such relationships.
PANA & Office Romance
- 1. In 1958, Advertisers formed the Philippine Association of National Advertisers (PANA). Since then, the PANA has been engaged in a continuing campaign to regulate abuses committed by untruthful advertisers.
- 2. Good Advertising recognizes both its economic and social responsibility to help reduce distribution costs and to serve the public interest. Good Advertising depends for its success on public confidence.
- 3. Good Advertising aims to inform the consumer and help him buy intelligently. Good Advertising tells the truth. It is accurate, honest, and trustworthy. It avoids exaggerations, misstatement of facts, as well as possible deception through implications or omission.
- 4. Good Advertising conforms not only to the laws but also to the generally accepted standards of good taste and decency, and to moral and aesthetic sentiments of the country. Good Advertising seeks public acceptance on the basis of positive and constructive statements, made on the merits of the product or service advertised, rather than by the disparagement of competition.
- 5. Good Advertising does not allow any activity that involves the exploitation of the goodwill, attached to any other firm, product, or service. Good Advertising helps to dignify the individual and contribute to the building of a civilized society.
- 6. People at work see each other every day, work together as teams, sometimes partners on specific projects. They get sense of fulfilment and find encouragement from one another. Sometimes, people at work get attracted to each other.
- 7. It is defined as a relationship between two people who are employed by the same organization. It is characterized by mutual attraction between the parties and desire for a personal, romantic relationship. Office romance is very likely to happen as long as men and women work together.
- 8. The company is trapped in the middle of the office romances in the organization. Top Management does not want to interfere unduly with their employees personal life and their right for privacy.
- 9. Conversely, they do not want a workplace where employees are uncomfortable to work. This is why a lot of companies come up with a policy that covers office romances and educate all employees on the guidelines and effects through trainings and seminars.
- 10. 油