GH and Panasonic
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GolinHarris helped Panasonic generate news for its annual declarations about green products and manufacturing in 2010 and 2011, providing recommendations to enhance news value and story angles of interest to both eco and business media. They also highlighted Panasonic's sustainability initiatives to local and foreign media. GolinHarris developed a children's news consumption survey for Panasonic's Kids Witness News program, generating interest from leading broadcast and print media. As a platinum sponsor of the Singapore International Energy Week conference, GolinHarris showcased Panasonic's perspective on sustainable lifestyles with zero CO2 through creative angles, articles, and media activities.
GH and Panasonic
- 1. One of GolinHarris¡¯ first projects with the consumer electronics company was to generate news for Panasonic¡¯s annual ¡®eco ideas¡¯ declaration in 2010 and subsequently in 2011. The public declaration included information on development of green products and green manufacturing. We provided recommendations to enhance news value and worked with the client to build story angles that would interest not just eco media but also business media. Engaging local Singapore media as well as foreign media and social media channels, we highlighted Panasonic¡¯s commitment towards sustainability initiatives.
- 2. Panasonic¡¯s Kids Witness News (KWN) initiative provides a platform for children and youths to express themselves and to gain greater awareness of developments around the world. The long running program has not seen media interest in recent years. To bring new interest to KWN, the Singapore office of GolinHarris developed a survey to look at news media consumption habits amongst children in the region. The regional survey generated interest in leading broadcast and print media and brought Panasonic¡¯s Kids Witness News to the forefront again.
- 3. The Singapore International Energy Week (SIEW) is an annual week-long platform for energy professionals, policymakers and commentators to discuss and share best practices and solutions within the global energy space. As a platinum sponsor of the conference Panasonic and the GH team brought Panasonic¡¯s perspective for a sustainable lifestyle with virtually zero CO2 emissions to life. Through creative story angles, byline articles, media briefings, TV and radio interviews, we showcased Panasonic¡¯s thought leadership in energy-related research and facilitated the exchange of ideas and discussions on pertinent energy-related issues.