Panda bags (Business Plan)- Aetos Dios
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The business plan is for Panda Bags, a company founded by Jobin, Reagan, and Shivanand. The plan targets 17-40 year olds in India, a potential market of 40 crore people. It outlines the company's strengths as first mover advantage, being economical and lightweight bags, and opportunities in international markets and new product lines. Threats include stiff competition from established brands. The financial projections include an initial investment of Rs. 70 lakh with costs of production, margins, and allocated budgets.
Panda bags (Business Plan)- Aetos Dios
- 1. Event Name: Business Plan Company Name: Panda Bags Team Members: Jobin, Reagan, & Shivanand PPT Designed by Jobin Mathew
- 13. . Source -DNA India 12th Sep, 2012 Market Share Potential Target age 17-40 years Potential Target 40 crore Source –Indiamart.com
- 17. • First Mover • Acceptability advantage • Economical • Lightweight STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • International • Market entry Market • Stiff competition • Panda Jackets from Market • Panda Shoes Leaders
- 19. Particulars Amount Cost of Production 1300/- Rs Margin to Retailer ~ 10 % Profit Margin to our firm ~ 20 % Particulars Amount in Rs Initial Investment 70,00,000/- Personal Investment 15,00,000/- Raw material Procurement 25,00,000/- Assembly Unit 20,00,000/- Marketing Cost 15,00,000/- Sales 10,00,000/-