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Pandora's Marketing Goal

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Courtney Buchanan

Pandora's marketing goal is to attract loyal customers by creating relationships and wonderful experiences, especially among women. To do so, Pandora will create flashy ads targeting women to make them feel connected to Pandora stores and prestigious. Pandora will also use social media like Facebook, Twitter, and Instagram to share customer experiences, inform about new products, and invite customers to post pictures to build connections and brand awareness. Pandora will measure ad effectiveness through feedback and social media engagement to improve marketing efforts.

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Pandora's Marketing Goal Attract customers by creating relationships and wonderful experiences.
Pandora's Target Audience • Women, women, women. • Create relationships with loyal customers. • Invite women to share Pandora with their friends. • Connect with the women to create a special bond.
drawing them in • Create flashy, creative, and insightful ads. • Make the women feel connected to Pandora stores. • Make them feel prestigious. • The only store to buy you're jewelry.
FacebookTwitterInstagram
Facebook • Share stories of experiences at Pandora stores. • Connect with other women about their experiences and jewelry. • Post and share pictures of the jewelry. • Creates a bond with the store and the customers.
Twitter • Communicate with new and loyal customers. • Inform them of new sales and jewelry coming. • Connect with the women using hash-tags.
Instagram • Pictures speak 1,000 words. • Post pictures of the jewelry for women to actually see. • Invite women to post pictures of their new and favorite jewelry.
Measuring our ads • Feedback is important. • Ask how satisfied our audience is with our products. • Communication is key. • Social media allows you to see the attention your ads gain.
Creating a budget • Use 10-12% of your projected, annual gross sale. • Any smaller would hinder your budget. • 90,000-95,000 allows you to create great attention grabbing ads. • Make sure to base it on a yearly timeline.
Remember the main goal and that to accomplish it, we must make it memorable.

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Pandora's Marketing Goal

  • 1. Pandora's Marketing Goal Attract customers by creating relationships and wonderful experiences.
  • 2. Pandora's Target Audience • Women, women, women. • Create relationships with loyal customers. • Invite women to share Pandora with their friends. • Connect with the women to create a special bond.
  • 3. drawing them in • Create flashy, creative, and insightful ads. • Make the women feel connected to Pandora stores. • Make them feel prestigious. • The only store to buy you're jewelry.
  • 5. Facebook • Share stories of experiences at Pandora stores. • Connect with other women about their experiences and jewelry. • Post and share pictures of the jewelry. • Creates a bond with the store and the customers.
  • 6. Twitter • Communicate with new and loyal customers. • Inform them of new sales and jewelry coming. • Connect with the women using hash-tags.
  • 7. Instagram • Pictures speak 1,000 words. • Post pictures of the jewelry for women to actually see. • Invite women to post pictures of their new and favorite jewelry.
  • 8. Measuring our ads • Feedback is important. • Ask how satisfied our audience is with our products. • Communication is key. • Social media allows you to see the attention your ads gain.
  • 9. Creating a budget • Use 10-12% of your projected, annual gross sale. • Any smaller would hinder your budget. • 90,000-95,000 allows you to create great attention grabbing ads. • Make sure to base it on a yearly timeline.
  • 10. Remember the main goal and that to accomplish it, we must make it memorable.