Panos Anadiotis. Blackberry 10 - To Save Blackberry. 2013
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BlackBerry aims to initiate the greatest comeback in tech history with the launch of BlackBerry 10 in order to regain market share and satisfy loyal BlackBerry users. The new OS hopes to increase sales by 20% and stabilize the company by targeting current BlackBerry users and demonstrating to businesses how BB10 improves productivity and status compared to other devices. BlackBerry will promote BB10 through carrier partnerships, a strong digital presence, outdoor advertising, and personalized demonstrations in order to spread by word of mouth.
Panos Anadiotis. Blackberry 10 - To Save Blackberry. 2013
- 1. Panos Anadiotis BLACKBERRY Blackberry 10 to save Blackberry ..to save BlackBerry
- 2. WHAT ? Initiate the greatest comeback in the tech history Regain market share, satisfy the believers.. the BlackBerry people Increase sales by 20% STABILIZE
- 4. WHY.. TO BELIEVE BlackBerry - A start-up with a huge legacy Blackberry is taking it to the next level Productivity & Image BB10 is not a TOY It is a TOOL Status Symbol
- 5. 1 HOW 2 3 Carriers #digitalpresence Mobile TV & Radio Streets: Billboards, Posters etc. Personalized demonstrations to businesses WORD OF MOUTH