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Pantaloons

Yogesh Kesur
Yogesh Kesur

- 60% of respondents prefer branded garments and purchase most during sales. - Pantaloons is the second most popular destination for apparel purchases. - 92% of respondents have a Pantaloons membership card. - 78% of respondents are satisfied with their membership benefits. - There is a dependency between gender and customer preferences - men prefer non-Pantaloons brands while women prefer Pantaloons brands. - The most preferred brands are Spyker for men, Honey for women, and Bare Kids for children.

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YOGESH P. KESHUR ENROLLMENT NO.:137870592024 M.B.A.- SEMESTER 3 ATMIYA Institute of Technology & Science M.B.A. PROGRAMME Affiliated to Gujarat Technological University Ahmadabad July 2014
Pantaloons
Pantaloons
Primary Objective: To conduct study on customer perception towards brands in pantaloons. Secondary Objective: Consumer Retention Strategy Effectiveness of Promotional Campaign General Observation
Research is all about finding something the absence of which may distort our ability to take informed decisions -(Nwokah et al.,2009) Business research is defined as the systematic and objective process of gathering, recording and analyze the data for aid in making decision. -(Zinkmund 2007) A research design is the detailed blueprint used to guide a research study towards its objective.
Sample Universe Pantaloon store at Rajkot Sample size 50 respondents Research Instruments A structured formatted questionnaire & observation
Prefer by customer 60% customers prefer the branded garments. 40% prefer both either branded or non branded garments 0 5 10 15 20 25 30 branded non-branded both 30 0 20 branded non-branded both
Frequency of buying from pantaloons During the sale the arrival rate of customer is high as compare to other days 20% 6% 60% 14% Sales monthly fortnightly during sale quarter
HAVE MEMBERSHIP CARD CATEGORIES OF MEMBERSHIP CARD 0 5 10 15 20 25 30 35 40 45 50 yes no 46 4 member ship member ship 0 5 10 15 20 25 30 1-star 3-star 5-star 7-star 27 10 4 3
0 5 10 15 20 25 30 mens womens mens women's Pantaloons brands 18 23 Non pantaloons brands 28 21 Aditya birla group brands 4 6
Lee cooper 5 Spyker 15 Celio 2 Bare denim 4 Bare leisure 3 j.m.sport 1 John miller 8 Peter england 2 ajile 1 Rig 5 umm 0 Alto moda 2 Lombard 1 F factor 1 0 2 4 6 8 10 12 14 16 5 15 2 4 3 1 8 2 1 5 0 2 1 1
women Leecooper 1 Biba 1 Jealous 4 109 f 9 Rang manch 9 aakariti 7 Trisha 2 Alltomoda 2 Rig 0 Bare denim 3 Ajile 2 honey 10 0 1 2 3 4 5 6 7 8 9 10 womens womens
children Chalk 10 chier pie pie 5 allensolly 7 Bare kids 25 Aakriti 3 0 5 10 15 20 25 Chalk chier pie pie allensolly Bare kids Aakriti kids kids
Satisfied 34 Moderate 13 dissatisfied 3 0 5 10 15 20 25 30 satisfied moderate dissatisfied 30 13 3
Particulars Alteration 19 Communication 10 Exchange policy 21 0 5 10 15 20 25 alteration communication exchange policy
Particulars No.of respondants a.c.problem 28 Trial room 3 Staff service 7 Waiting in queue 12 0 5 10 15 20 25 30 AxisTitle Axis Title no. of respondants no. of respondants
Particulars Yes 26 No 24 23 23.5 24 24.5 25 25.5 26 yes no 26 24
Components Quality Fashion Price Service Total Gender Male 6 6 7 2 12 Female 12 9 2 6 29 Total 18 15 9 8 50 Null hypothesis (Ho): V1 (Gender) and V2 (CUSTOMER PREFRENCES) are independent. Alternative hypothesis (Ha): V1 (Gender) and V2 (CUSTOMER PREFRENCES) are dependent
fo fe fo-fe (Fo-fe)2 (Fo-fe)2/fe 6 7.56 -1.56 2.43 .3219 6 6.3 0.3 .09 .0142 7 3.78 3.22 10.368 2.742 2 3.36 -1.36 1.8496 .5504 12 10.44 1.56 2.4336 .233 9 8.7 .3 .09 .010 2 5.22 -3.22 10.36 1.98 6 4.64 1.36 1.849 .398 6.249 fe = RT x CT N fe = expected frequency in a given cell, RT = row total for the row containing that cell, CT = column total for the row containing that cell, N = total number of observations X2 = 裡[(fo Fe)2 / fe]
Degree of freedom in a chi-square test of independence =(r-1)(c-1) =(2-1)(4-1) =(4-1)(3-1) =3 Degree of freedom 5% so, take value of 0.005 from the table tab=14.860 -:Conclusion:- Chi-square calculate value is less than chi-square table value so null hypothesis is rejected, so v1=v2 we can say that the (Gender) and V2 (CUSTOMER PREFRENCES) are dependent.
60% respondents purchase branded apparel. 60% respondents purchase in the sale season or during scheme.(Q.2). Pantaloons is the 2nd destination for purchasing the garments with 30%.(Q.3). 92% respondents have membership in pantaloons. (Q.4). 78% are satisfied and fill membership benefits (Q.6). Mens respondents are purchase the non pantaloons brand while female purchase pantaloons brands. (Q.7). 1st brands which is select by the respondents in men's spyker, in womens honey, in kids bare kids. (Q.13). 68% satisfied with the brands available in the pantaloons.(Q.8) 42% are like exchange policy. (Q.9). 56% facing the A.C. problem while purchasing.( (Q.10). 50% say good about pantaloons. (Q.12).
Personal Bias: Some respondents may have had personal bias due to which they may not have given the correct information and due to which the right conclusion may not be have been derived at. Sample Size: The Sample size taken is only 50; which may not result in very accurate results. Human Constraints: The human constraints were also important limitation because the type of random sample that has been taken for conducting the research. Time Limit: The time limit taken for conducting the research was very less it could also be one of the limitations of the study.
There is need of improvement in services given by sales girl to the customer like greeting, could help customer in choosing clothes. The people want more brands in Pantaloons like catch me, pepe jeans, Levis, mufti, Louie Philippe. Arrange events for the 3*,5*,7* green card members. Make a big fun zone included with more games. Pantaloons can go for different variety of dresses for bride and groom with range of different prices Pantaloons can go for tie up with food products for lucky draw or discount coupons. Try to focus on service facility more. Increase the cash counter during sale time. Reduce the cost of carry bag. Continuous announcements of different schemes will keep the brand recall better in the minds of consumers. Emphasizing on other aspects such as increasing the product-brand-offering will attract more consumers.
Pantaloons

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Pantaloons

  • 1. YOGESH P. KESHUR ENROLLMENT NO.:137870592024 M.B.A.- SEMESTER 3 ATMIYA Institute of Technology & Science M.B.A. PROGRAMME Affiliated to Gujarat Technological University Ahmadabad July 2014
  • 4. Primary Objective: To conduct study on customer perception towards brands in pantaloons. Secondary Objective: Consumer Retention Strategy Effectiveness of Promotional Campaign General Observation
  • 5. Research is all about finding something the absence of which may distort our ability to take informed decisions -(Nwokah et al.,2009) Business research is defined as the systematic and objective process of gathering, recording and analyze the data for aid in making decision. -(Zinkmund 2007) A research design is the detailed blueprint used to guide a research study towards its objective.
  • 6. Sample Universe Pantaloon store at Rajkot Sample size 50 respondents Research Instruments A structured formatted questionnaire & observation
  • 7. Prefer by customer 60% customers prefer the branded garments. 40% prefer both either branded or non branded garments 0 5 10 15 20 25 30 branded non-branded both 30 0 20 branded non-branded both
  • 8. Frequency of buying from pantaloons During the sale the arrival rate of customer is high as compare to other days 20% 6% 60% 14% Sales monthly fortnightly during sale quarter
  • 9. HAVE MEMBERSHIP CARD CATEGORIES OF MEMBERSHIP CARD 0 5 10 15 20 25 30 35 40 45 50 yes no 46 4 member ship member ship 0 5 10 15 20 25 30 1-star 3-star 5-star 7-star 27 10 4 3
  • 10. 0 5 10 15 20 25 30 mens womens mens women's Pantaloons brands 18 23 Non pantaloons brands 28 21 Aditya birla group brands 4 6
  • 11. Lee cooper 5 Spyker 15 Celio 2 Bare denim 4 Bare leisure 3 j.m.sport 1 John miller 8 Peter england 2 ajile 1 Rig 5 umm 0 Alto moda 2 Lombard 1 F factor 1 0 2 4 6 8 10 12 14 16 5 15 2 4 3 1 8 2 1 5 0 2 1 1
  • 12. women Leecooper 1 Biba 1 Jealous 4 109 f 9 Rang manch 9 aakariti 7 Trisha 2 Alltomoda 2 Rig 0 Bare denim 3 Ajile 2 honey 10 0 1 2 3 4 5 6 7 8 9 10 womens womens
  • 13. children Chalk 10 chier pie pie 5 allensolly 7 Bare kids 25 Aakriti 3 0 5 10 15 20 25 Chalk chier pie pie allensolly Bare kids Aakriti kids kids
  • 14. Satisfied 34 Moderate 13 dissatisfied 3 0 5 10 15 20 25 30 satisfied moderate dissatisfied 30 13 3
  • 15. Particulars Alteration 19 Communication 10 Exchange policy 21 0 5 10 15 20 25 alteration communication exchange policy
  • 16. Particulars No.of respondants a.c.problem 28 Trial room 3 Staff service 7 Waiting in queue 12 0 5 10 15 20 25 30 AxisTitle Axis Title no. of respondants no. of respondants
  • 18. Components Quality Fashion Price Service Total Gender Male 6 6 7 2 12 Female 12 9 2 6 29 Total 18 15 9 8 50 Null hypothesis (Ho): V1 (Gender) and V2 (CUSTOMER PREFRENCES) are independent. Alternative hypothesis (Ha): V1 (Gender) and V2 (CUSTOMER PREFRENCES) are dependent
  • 19. fo fe fo-fe (Fo-fe)2 (Fo-fe)2/fe 6 7.56 -1.56 2.43 .3219 6 6.3 0.3 .09 .0142 7 3.78 3.22 10.368 2.742 2 3.36 -1.36 1.8496 .5504 12 10.44 1.56 2.4336 .233 9 8.7 .3 .09 .010 2 5.22 -3.22 10.36 1.98 6 4.64 1.36 1.849 .398 6.249 fe = RT x CT N fe = expected frequency in a given cell, RT = row total for the row containing that cell, CT = column total for the row containing that cell, N = total number of observations X2 = 裡[(fo Fe)2 / fe]
  • 20. Degree of freedom in a chi-square test of independence =(r-1)(c-1) =(2-1)(4-1) =(4-1)(3-1) =3 Degree of freedom 5% so, take value of 0.005 from the table tab=14.860 -:Conclusion:- Chi-square calculate value is less than chi-square table value so null hypothesis is rejected, so v1=v2 we can say that the (Gender) and V2 (CUSTOMER PREFRENCES) are dependent.
  • 21. 60% respondents purchase branded apparel. 60% respondents purchase in the sale season or during scheme.(Q.2). Pantaloons is the 2nd destination for purchasing the garments with 30%.(Q.3). 92% respondents have membership in pantaloons. (Q.4). 78% are satisfied and fill membership benefits (Q.6). Mens respondents are purchase the non pantaloons brand while female purchase pantaloons brands. (Q.7). 1st brands which is select by the respondents in men's spyker, in womens honey, in kids bare kids. (Q.13). 68% satisfied with the brands available in the pantaloons.(Q.8) 42% are like exchange policy. (Q.9). 56% facing the A.C. problem while purchasing.( (Q.10). 50% say good about pantaloons. (Q.12).
  • 22. Personal Bias: Some respondents may have had personal bias due to which they may not have given the correct information and due to which the right conclusion may not be have been derived at. Sample Size: The Sample size taken is only 50; which may not result in very accurate results. Human Constraints: The human constraints were also important limitation because the type of random sample that has been taken for conducting the research. Time Limit: The time limit taken for conducting the research was very less it could also be one of the limitations of the study.
  • 23. There is need of improvement in services given by sales girl to the customer like greeting, could help customer in choosing clothes. The people want more brands in Pantaloons like catch me, pepe jeans, Levis, mufti, Louie Philippe. Arrange events for the 3*,5*,7* green card members. Make a big fun zone included with more games. Pantaloons can go for different variety of dresses for bride and groom with range of different prices Pantaloons can go for tie up with food products for lucky draw or discount coupons. Try to focus on service facility more. Increase the cash counter during sale time. Reduce the cost of carry bag. Continuous announcements of different schemes will keep the brand recall better in the minds of consumers. Emphasizing on other aspects such as increasing the product-brand-offering will attract more consumers.