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M.Sc. Medical Laboratory Sciences (Blood Banking)
Department of Medical Lab Sciences
Regional Institute of Paramedical and Nursing (RIPANS)
Undertaken by the Ministry of Health and Family Welfare (MoHFW), Govt. of India
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Program Name: M.Sc. MLS (Blood Banking)
Semester: 2
Batch: 2024
Subject Name: Applied Hematology
Subject Code: MLTH-P206
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?? Step-by-Step Experimental Procedures – Clear, well-structured protocols to enhance laboratory skills.
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?? Reference Textbooks – Standard books suggested for further in-depth learning.
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HYPERTENSION
1. Hypertension is defined as persistently elevated arterial blood pressure (BP).
2. Hypertension, also known as high blood pressure, is a chronic medical condition in which the force of blood against the artery walls is consistently too high, increasing the risk of heart disease, stroke, and other health complications.
3. WHO Definition of Hypertension
a. According to the World Health Organization (WHO), hypertension is defined as:
Systolic Blood Pressure (SBP) ≥ 140 mmHg
Diastolic Blood Pressure (DBP) ≥ 90 mmHg
b. Based on repeated measurements under standardized conditions.
Risk factors
Obesity A sedentary lifestyle
Diabetes mellitus High intakes of salt or alcohol
Family history Stress
Cigarette smoking Low birth weight
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Irrespective of the cause, hypertension commonly affects the kidneys.
Essential hypertension
1. A condition of persistently elevated blood pressure without a known secondary cause, often associated with genetic predisposition and lifestyle factors.
Benign (chronic) hypertension
1. The rise in blood pressure is usually slight to moderate and continues to rise slowly over many years.
2. Sometimes complications, such as heart failure, cerebrovascular accident or myocardial infarction are the first indication of hypertension, but often the condition is symptomless and is only discovered during a routine examination.
Malignant (accelerated) hypertension
1. This is a rapid and aggressive acceleration of hypertensive disease.
2. Diastolic pressure in excess of 120 mmHg is common.
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Secondary hypertension
Hypertension resulting from other diseases accounts for 5% of all cases.
I. Kidney disease
Raised blood pressure is a complication of many kidney diseases. In kidney disease, there is salt and water retention, sometimes with excessive renin activity.
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a) Adrenal cortex
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b) Adrenal medulla
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IV. Drug treatment
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一比一原版加拿大西叁一大学毕业证（罢奥鲍毕业证书）如何办理
一比一原版加拿大西叁一大学毕业证（罢奥鲍毕业证书）如何办理taqyed
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留信认证的作用：
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国家人才库入库：认证后，你的信息将被纳入国家人才库，并且可以在国家人才网等平台上展示，供包括500强公司等大型公司挑选和聘用人才。这对于回国找工作特别是进入大公司，具有非常积极的作用。
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提高竞争力：通过留信认证，尤其是对你所学专业的认证，可以大大提高你在国内求职时的竞争力。许多公司对留学生背景和所学专业有很高的要求，认证后的信息能够帮助公司快速识别符合条件的候选人。
增强信任度：公司往往会对没有认证的学历背景产生疑虑，而留信认证为你的学历背景提供了第三方权威机构的背书，增强了雇主的信任。homoeopathic remedies for depression.docx
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Today's generation are experiencing more depression irrespective of their age. Homoeopathic medicines are more effective in treating depression with holistic approach. Tran Quoc Bao: The Visionary Healthcare Leader Redefining Industry Standards
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Tran Quoc Bao is a name that resonates powerfully within the healthcare industry, known not only for his leadership but also for his ability to harness the power of social media to drive change. As the Best and Most Influential Healthcare Leader in Vietnam, Bao’s career is a testament to the idea that innovation and compassion can coexist in the healthcare sector, creating lasting impact for both businesses and patients alike.
With a Social Selling Index (SSI) of 60 on LinkedIn, Bao demonstrates a mastery of digital engagement that sets him apart in an industry often slow to adopt change. His score, a reflection of his strong personal brand, is not just about numbers—it represents a deeper commitment to connecting with others, building meaningful relationships, and leveraging those relationships to drive real-world results. In an age where online networking is key to success, Bao has made social selling a cornerstone of his leadership approach.
His journey began with a passion for improving healthcare systems and a deep desire to help those in need. Over the years, he built a reputation as someone who combines sharp business acumen with a profound understanding of patient care. But it wasn’t just about providing exceptional services—it was about making healthcare accessible and sustainable for the communities he served. Bao’s innovative solutions have made a significant difference in countless lives, and his forward-thinking strategies have reshaped the way healthcare leaders engage with both their teams and their patients.
What makes Bao particularly influential is his ability to engage authentically with a global audience. His LinkedIn presence is not just filled with industry insights but also genuine discussions on leadership, technology, and human-centered care. Bao’s influence is growing exponentially, showing that in today’s world, leadership is as much about connection as it is about expertise.
Tran Quoc Bao is more than just a healthcare leader. He is a trailblazer, a digital strategist, and, most importantly, a catalyst for change in an industry that desperately needs it. His story is one of determination, vision, and the power of meaningful connections.2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
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The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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Tran Quoc Bao - Redefining Vietnam’s Healthcare Landscape with Visionary Lead...Ignite Capital
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In 2025, Tran Quoc Bao was honored as Best and Most Influential Hospital CEO in Vietnam by Hospital Insight Magazine, solidifying his place as one of the most transformative figures in the country’s healthcare sector. As CEO of Prima Saigon, Vietnam’s leading international daycare and ambulatory hospital, Bao has taken the institution to unprecedented heights, setting new standards for medical care and patient experience. Under his leadership, Prima Saigon has become a beacon of innovation and excellence in the Vietnamese healthcare space.
But Bao’s influence extends far beyond his role at Prima Saigon. He is also a key member of the Advisory Board for Asian Hospital & Healthcare Management, a prestigious platform shaping healthcare policy across Asia and globally. Through this role, Bao is influencing global healthcare trends and setting new benchmarks for medical care worldwide.
With nearly two decades of experience in healthcare and finance, Bao has held critical positions at leading institutions like City International Hospital, FV Hospital, TMMC Healthcare (Tam Tri Hospital Group), and Cao Tang Hospital. At Cao Tang, Bao led the hospital’s transformation into Vietnam’s first Joint Commission International (JCI)-accredited institution, a milestone that placed Vietnam firmly on the global healthcare map.
Bao’s remarkable career is further bolstered by his financial expertise. Holding multiple prestigious credentials, including CFA?, CMT?, CPWA?, FMVA?, and others, Bao has driven over $2 billion in healthcare mergers and acquisitions, reshaping Vietnam’s healthcare investment landscape. His ability to seamlessly integrate healthcare strategy with financial insight has made him a sought-after thought leader in the sector.
In addition to his professional accomplishments, Bao is a prolific writer, contributing over 20 articles to major publications like Forbes, Bloomberg, and Voice of America, where he shares his expertise on healthcare innovation and investment. His accolades include being named Healthcare Executive of the Year – Vietnam 2019, Medical Tourism Leader of the Year 2021, and receiving recognition as a “Doing Business 2022” Leader by the World Bank Group.
Bao's strategic insights are highly valued by top global consulting firms, including BCG, Bain, and McKinsey, where he advises on major healthcare investments and partnerships in Asia. Through his visionary leadership, Tran Quoc Bao is not just reshaping healthcare in Vietnam—he is setting the stage for the future of global healthcare.DIABETES BY DR. DOLLY RANI [Autosaved] [Autosaved].pptx
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2. To identify the causes and risk factors, developmental disabilities and understanding their implication on development and their prevention aspects of disability.
3. To have knowledge the early indication of brain insult and characteristic features of developmental disabilities for early identification.
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?Micro anatomy-Cell structure, development and function
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Author:
Attuluri Vamsi Kumar
Assistant Professor,
Department of Medical Laboratory Sciences,
Regional Institute of Paramedical and Nursing (RIPANS),
Undertaken by the Ministry of Health and Family Welfare (MoHFW), Govt. of India
LAB MANUAL – APPLIED HEMATOLOGY
M.Sc. Medical Laboratory Sciences (Blood Banking)
Department of Medical Lab Sciences
Regional Institute of Paramedical and Nursing (RIPANS)
Undertaken by the Ministry of Health and Family Welfare (MoHFW), Govt. of India
Program Details:
Program Name: M.Sc. MLS (Blood Banking)
Semester: 2
Batch: 2024
Subject Name: Applied Hematology
Subject Code: MLTH-P206
About this Lab Manual:
This Lab Manual on Applied Hematology is designed to serve as a comprehensive practical guide for M.Sc. Medical Laboratory Sciences (Blood Banking) students at RIPANS. It provides a structured framework for laboratory techniques, diagnostic methodologies, and applied hematological procedures, ensuring a hands-on approach to understanding blood-related disorders and transfusion science.
This manual covers advanced hematological investigations, staining techniques, bone marrow examinations, and specialized blood testing methods essential for a professional career in blood banking and hematology laboratories. Each experiment is presented with a detailed principle, methodology, interpretation guidelines, and viva questions, allowing students to grasp fundamental and advanced concepts with ease.
Key Features of this Manual:
?? Step-by-Step Experimental Procedures – Clear, well-structured protocols to enhance laboratory skills.
?? Principles & Applications – Explanation of core hematological principles and their real-world applications.
?? Clinical Relevance – Interpretation of lab findings in diagnosing hematological disorders.
?? Observation & Analysis – Structured observation tables to record findings systematically.
?? Viva Questions & Answer Key – Helps in exam preparation and enhances conceptual clarity.
?? Reference Textbooks – Standard books suggested for further in-depth learning.
Who Should Use This Manual?
This manual is intended for M.Sc. Medical Laboratory Sciences (Blood Banking) students and faculty members at RIPANS. It is a valuable resource for trainees, researchers, and professionals in hematology and transfusion medicine.
Through this structured and practical approach, students will develop a deeper understanding of hematological investigations, laboratory techniques, and diagnostic procedures, ultimately preparing them for clinical, research, and diagnostic settings.
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? Efficient Workforce, Better Healthcare: Key Features Your Hospital Needs! ??
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? Smart Scheduling & Shift Optimization – Ensure the right staff is available at the right time.
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? Centralized Staff Communication – Keep your healthcare team connected and informed.
? Self-Service Portals – Empower staff with easy access to schedules, leave requests & more.
Transform your hospital operations with smarter workforce management today! ?? #HospitalManagement #HealthcareTech #WorkforceEfficiencyDiseases of Cardiovascular system .docx
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DISORDERS OF CARDIOVASCULAR SYSTEM
HYPERTENSION
1. Hypertension is defined as persistently elevated arterial blood pressure (BP).
2. Hypertension, also known as high blood pressure, is a chronic medical condition in which the force of blood against the artery walls is consistently too high, increasing the risk of heart disease, stroke, and other health complications.
3. WHO Definition of Hypertension
a. According to the World Health Organization (WHO), hypertension is defined as:
Systolic Blood Pressure (SBP) ≥ 140 mmHg
Diastolic Blood Pressure (DBP) ≥ 90 mmHg
b. Based on repeated measurements under standardized conditions.
Risk factors
Obesity A sedentary lifestyle
Diabetes mellitus High intakes of salt or alcohol
Family history Stress
Cigarette smoking Low birth weight
Hypertension is described as essential (primary, idiopathic) or secondary to other diseases.
Irrespective of the cause, hypertension commonly affects the kidneys.
Essential hypertension
1. A condition of persistently elevated blood pressure without a known secondary cause, often associated with genetic predisposition and lifestyle factors.
Benign (chronic) hypertension
1. The rise in blood pressure is usually slight to moderate and continues to rise slowly over many years.
2. Sometimes complications, such as heart failure, cerebrovascular accident or myocardial infarction are the first indication of hypertension, but often the condition is symptomless and is only discovered during a routine examination.
Malignant (accelerated) hypertension
1. This is a rapid and aggressive acceleration of hypertensive disease.
2. Diastolic pressure in excess of 120 mmHg is common.
3. The effects are serious and quickly become apparent, e.g. haemorrhages into the retina, papilloedema (oedema around the optic disc), encephalopathy (cerebral oedema) and progressive renal disease, leading to cardiac failure.
Secondary hypertension
Hypertension resulting from other diseases accounts for 5% of all cases.
I. Kidney disease
Raised blood pressure is a complication of many kidney diseases. In kidney disease, there is salt and water retention, sometimes with excessive renin activity.
II. Endocrine disorders
a) Adrenal cortex
Secretion of excess aldosterone and cortisol stimulates the retention of excess sodium and water by the kidneys, raising the blood volume and pressure.
b) Adrenal medulla
Secretion of excess adrenaline (epinephrine) and noradrenaline (norepinephrine) raises blood pressure, e.g. phaeochromocytoma .
III. Stricture of the aorta
Hypertension develops in branching arteries proximal to the site of a stricture, e.g congenital
coarctation.
IV. Drug treatment
Hypertension may be a side-effect of some drugs, e.g. corticosteroids and oral contraceptives.
Effects and complications of hypertension
The effects of long-standing and progressively rising blood pressure are serious.
Hypertension predisposes to atherosclerosis and has specific effects on particular organs.
Heart
一比一原版加拿大西叁一大学毕业证（罢奥鲍毕业证书）如何办理
一比一原版加拿大西叁一大学毕业证（罢奥鲍毕业证书）如何办理taqyed
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提高竞争力：通过留信认证，尤其是对你所学专业的认证，可以大大提高你在国内求职时的竞争力。许多公司对留学生背景和所学专业有很高的要求，认证后的信息能够帮助公司快速识别符合条件的候选人。
增强信任度：公司往往会对没有认证的学历背景产生疑虑，而留信认证为你的学历背景提供了第三方权威机构的背书，增强了雇主的信任。homoeopathic remedies for depression.docx
homoeopathic remedies for depression.docxGeerthyMohan
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Today's generation are experiencing more depression irrespective of their age. Homoeopathic medicines are more effective in treating depression with holistic approach. Tran Quoc Bao: The Visionary Healthcare Leader Redefining Industry Standards
Tran Quoc Bao: The Visionary Healthcare Leader Redefining Industry StandardsIgnite Capital
?
Tran Quoc Bao is a name that resonates powerfully within the healthcare industry, known not only for his leadership but also for his ability to harness the power of social media to drive change. As the Best and Most Influential Healthcare Leader in Vietnam, Bao’s career is a testament to the idea that innovation and compassion can coexist in the healthcare sector, creating lasting impact for both businesses and patients alike.
With a Social Selling Index (SSI) of 60 on LinkedIn, Bao demonstrates a mastery of digital engagement that sets him apart in an industry often slow to adopt change. His score, a reflection of his strong personal brand, is not just about numbers—it represents a deeper commitment to connecting with others, building meaningful relationships, and leveraging those relationships to drive real-world results. In an age where online networking is key to success, Bao has made social selling a cornerstone of his leadership approach.
His journey began with a passion for improving healthcare systems and a deep desire to help those in need. Over the years, he built a reputation as someone who combines sharp business acumen with a profound understanding of patient care. But it wasn’t just about providing exceptional services—it was about making healthcare accessible and sustainable for the communities he served. Bao’s innovative solutions have made a significant difference in countless lives, and his forward-thinking strategies have reshaped the way healthcare leaders engage with both their teams and their patients.
What makes Bao particularly influential is his ability to engage authentically with a global audience. His LinkedIn presence is not just filled with industry insights but also genuine discussions on leadership, technology, and human-centered care. Bao’s influence is growing exponentially, showing that in today’s world, leadership is as much about connection as it is about expertise.
Tran Quoc Bao is more than just a healthcare leader. He is a trailblazer, a digital strategist, and, most importantly, a catalyst for change in an industry that desperately needs it. His story is one of determination, vision, and the power of meaningful connections.Efficient Workforce, Better Healthcare Key Features Your Hospital Needs.pdf
Efficient Workforce, Better Healthcare Key Features Your Hospital Needs.pdfHealthray Technologies Pvt. Ltd.
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Featured (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
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The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
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In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
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Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
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https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robotsEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.Skeleton Culture Code
Skeleton Culture CodeSkeleton Technologies
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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
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A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy ?lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt?, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie So?hnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd 
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next 
Getting into the tech field. what next Tessa Mero
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The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations 
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly. Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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