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Park share week_4

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Park & Share is a car rental company that aims to make travel easier. Their service is well-suited for the market as many people are interested in their car rental model. Specifically, it targets people who work in cities like Paris and rely on public transportation, as well as students and young people just entering the workforce who need occasional access to a car but cannot yet afford to purchase one. The company's model matches consumer needs by providing an affordable rental option that allows customers to choose their vehicle, drive alone, and avoid issues with car sharing services like having to share a car or not knowing what type of car to expect.

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¡°Make your travel easier with Park & Share¡± *Park & share Marine Mathias, Thomas Prevost, Charles Cochet, Rapha?l Allex
*Market summary ? The market seems to be adapted to our company because many people are concerned by our way of renting a car ? Adapted to people who work in Paris, and usually don¡¯t buy a car because they are used to take the bus and the subway to get to their working place ? These people could really need a car at some moments ? Also useful for student / young people who just entered in active life : they don¡¯t have the budget for a car yet but they need a car
*Why does our company matches with the market ? *Market summary Today, people don¡¯t buy immediatly a car, they sometimes prefer to invest in something else. But there is always the NECESITY of the car Taxis cost is too expensive Rent a car for the day is not always profitable Car-sharing is not really comfortable (you have to share the car with others people, you can¡¯t always drive and you don¡¯t know what car to expect) Our way to rent a car is economic and permit to the customers to choose the car, be alone in it, and they can drive MATCHES WITH THE CONSUMERS NEEDS
*Our competitors : *Opportunities competition Carpooling companies BlaBlaCar Renting cars companies Hertz, Europcar Companies who are selling cars : Opel, Toyota, Renault etc¡­

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Park share week_4

  • 1. ¡°Make your travel easier with Park & Share¡± *Park & share Marine Mathias, Thomas Prevost, Charles Cochet, Rapha?l Allex
  • 2. *Market summary ? The market seems to be adapted to our company because many people are concerned by our way of renting a car ? Adapted to people who work in Paris, and usually don¡¯t buy a car because they are used to take the bus and the subway to get to their working place ? These people could really need a car at some moments ? Also useful for student / young people who just entered in active life : they don¡¯t have the budget for a car yet but they need a car
  • 3. *Why does our company matches with the market ? *Market summary Today, people don¡¯t buy immediatly a car, they sometimes prefer to invest in something else. But there is always the NECESITY of the car Taxis cost is too expensive Rent a car for the day is not always profitable Car-sharing is not really comfortable (you have to share the car with others people, you can¡¯t always drive and you don¡¯t know what car to expect) Our way to rent a car is economic and permit to the customers to choose the car, be alone in it, and they can drive MATCHES WITH THE CONSUMERS NEEDS
  • 4. *Our competitors : *Opportunities competition Carpooling companies BlaBlaCar Renting cars companies Hertz, Europcar Companies who are selling cars : Opel, Toyota, Renault etc¡­