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Travel adviceInterlaken switzerland!!
Places to visitGo up the mountains!Short train ride from townRecommend: Grindlewald, Wengen, Lauterbrunnen,Hikes / walks: First mountain, Schilthorn ¡°James Bond¡±, Jungfrau ¡°top of europe¡±
Take the train / cable car to here:
Go for a ³ó¾±°ì±ð¡­
Go for a ³ó¾±°ì±ð¡­
Look for these ·É²¹³Ù±ð°ù´Ú²¹±ô±ô²õ¡­
Lauterbrunnen (view from falls)
Follow the path¡­
tips¡°gruezie¡± when walkingQuietCross at cross walk¡°tchuss¡±Danke (or Merci in Interlaken)Rules
Welcome to Interlaken Switzerland!!Introduction to the European UnionProf. Brian Butler
Prof.  Brian David ButlerAbout: Brian Butler is a professor of International Finance and European Studies with Forum-Nexus Study Abroad, an academic program which is co-sponsored by the?IQS Business School?of the?Ramon Llull University in Barcelona, and the?Catholic University of Milan.? Brian was previously a teacher at the?Thunderbird School of Global Management, MBA program in Miami, and was a researcher at the?Columbia Business School?in New York.? In Brazil, Brian has taught at FBV in Recife.He previously worked for Honda of America Manufacturing in Ohio, and was involved in international trade.?briandbutler@gmail.comLinkedIn.com/in/briandbutlerwww.globotrends.com
my slides:www.slideshare.net/briandbutler
Exam material (potential) Students responsible for content from:Prof. Brian¡¯s lecturesGuest lecturesGroup discussions during classStudent presentations during classInternational IQ sessions (including map)Professional VisitsAssigned readings ¨C book + supplemental readingsNotes:
Exam questions may come from any of these sources
Recommended exam review ¨C pay attention to my lectures.  If there is something I think is important from professional visits, or international IQ sessions, or from the book¡­we will try to review it again in class. Required booksRequired Textbook:The European Union Series, ¡°Understanding The European Union, A Concise Introduction¡±, John McCormick, 4th Edition, 2008, Palgrave MacMillanRead ¨C allSpecial focus on: last 3 chapters
Course RULES + Expectations:Attend ALL classes, professional visitsTurn in assignments before class Be prepared for class discussions ¨C lots of small group assignments during classContribute to group assignment (team grading / peer review)
Rules / Expectations:RequestClosed book, open mind, Please turn off everything except your minds¡­I want your full attention ¨C this is a ¡°participatory¡± class No sleeping (if you feel tired, please stand up, go get some water, come back)no laptops (sorry) ?No blackberries, no iPhones, no iPads, etc, etc¡­
European Culture discussionCULTURE
WeekendCompare:  Paris, London, AmsterdamSoccer (football)Question ¨C where in Europe will you find the biggest/ best football (soccer) clubs (teams)?
Soccer (football)Question:Are any of the big clubs (teams) in Paris?  Why not?
Comments about Culture (in Paris)Attitudes toward ¡°COMPETITION¡±
Cultural pride in being ¡°ABOVE competition¡±
Learned from history¡­ dangers of Competition (wars)
Question:  who was the country behind dreaming up the EU?  Who were two of the EU¡¯s most important dreamers?            FoundersNew ideas for lasting peace and prosperity¡­Konrad AdenauerAlcide De GasperiItalyW. GermanyWinston ChurchillUKRobert SchumanJean MonnetFranceFrance
            FoundersIt could really look like this¡­France was the intellectual driver behind the EEC (later the EU)Jean Monnet - FranceRobert Schuman - France
Question What was their main idea about how to achieve peace in Europe?
Question UnityIntegrationTools to limit nationalismTools to limit competition
Question What does this tell you about French culture, values?
Do you expect French to rally behind a soccer team and cheer for them to beat another team?(story of Mike at bar ¨C shots)
Question How does that compare with the British?(rally the troops, go abroad, and BEAT the competition!)
French culture ¨C socialism vs. capitalismAttitudes toward competitionEffect:Prefer ¡°social¡±, sharing, equality (of results, not Anglo-Saxon version of opportunity)Lean toward Socialism¡°Capitalism¡± seen with negativityBut then¡­ Sarkozy¡­  (who can explain why he seemed different)¡­. What did he do?
Sarkozy's Francehttp://www.economist.com/node/16990726
Sarkozy's Francehttp://www.economist.com/node/16990726
SchweizOk, now on to Switzerland¡­
QuestionsIs Switzerland a member of the EU?Of the Euro zone?
QuestionsSHOULD Switzerland join the EU?the Euro zone?
Question ¨C who can tell where we are NOW?
Part 5   switzerland - eu course - summer 2011
Questions¡­What do you know about Switzerland?Population? Capital?Languages?Religions?
Q. What do you notice that is unique about Switzerland?Basic info:Helvetia, how the country was called in ancient times (CH)Population: 7.3 million.GNI per capita PPP: $ 33 168Religions: Roman Catholic 42%, Protestant 33%, Muslim 4.3%, others 5.4%, no religion 11%.Languages: German 63.7%, French 20.4%, Italian 6.5%, Romansch 0.5%, are official languages, other 9.4%.Literacy: 100%.?http://www.nationsonline.org/oneworld/switzerland.htm
LanguagesHow many ¡°official¡± languages are there in Switzerland? Is ¡°Swiss German¡± an official language?http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
LanguagesHow many official languages are there in Switzerland? 4Is ¡°Swiss German¡± an official language?No!http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
Switzerland - languages
Q. What do you notice that is unique about Switzerland?Multiple languages, religionsTrains run on time (plan year in advance)Food is ¡°better¡±Prices (currency)Locals don¡¯t travel (perception of distance)Question: What are the major exports/ industries?http://www.nationsonline.org/oneworld/switzerland.htm
Q. What do you notice that is unique about Switzerland?http://www.nationsonline.org/oneworld/switzerland.htm
notesTies to Germany = importantCurrency appreciation HURTS Swiss industryWhy? Explain¡­
Challenges for SwitzerlandCurrency Appreciation:¡°the Swiss franc will tend to appreciate during periods of global financial volatility¡±EIU, special report on Switzerland, May 2011
http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3DxSwiss franc appreciates during crisisQuestion: does Switzerland get more  expensive? Or less?
Challenges for SwitzerlandCurrency appreciation:¡°investors¡¯ fears over the stability of the euro will periodically lead them to seek a safe haven in the Swiss franc¡±EIU, special report on Switzerland, May 2011
Challenges for SwitzerlandWhich is more important to the swissThe SFR/ USD exchange rate?Or, the SFR/ EUR exchange rate?Why?EIU, special report on Switzerland, May 2011
currencyDuring the crisis, whose exports have become more competitive¡­. Switzerland¡¯s or Germanys?EIU, special report on Switzerland, May 2011
Euro = stronger vs. US dollarEuro = weaker vs. Swiss Franchttp://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx
currencySo, would Switzerland benefit from being inside the Euro zone? How?EIU, special report on Switzerland, May 2011
How does this compare with Spain, Greece?Should Spain / Greece drop out of the Euro (to regain competitiveness)?(think about this as you answer your team projects)
Question ¨C which part of Switzerland is Mountainous?  Industrial?
Question:Other than Switzerland, which other major Western European countries are NOT part of the EU?

More Related Content

Part 5 switzerland - eu course - summer 2011

  • 2. Places to visitGo up the mountains!Short train ride from townRecommend: Grindlewald, Wengen, Lauterbrunnen,Hikes / walks: First mountain, Schilthorn ¡°James Bond¡±, Jungfrau ¡°top of europe¡±
  • 3. Take the train / cable car to here:
  • 4. Go for a ³ó¾±°ì±ð¡­
  • 5. Go for a ³ó¾±°ì±ð¡­
  • 6. Look for these ·É²¹³Ù±ð°ù´Ú²¹±ô±ô²õ¡­
  • 9. tips¡°gruezie¡± when walkingQuietCross at cross walk¡°tchuss¡±Danke (or Merci in Interlaken)Rules
  • 10. Welcome to Interlaken Switzerland!!Introduction to the European UnionProf. Brian Butler
  • 11. Prof. Brian David ButlerAbout: Brian Butler is a professor of International Finance and European Studies with Forum-Nexus Study Abroad, an academic program which is co-sponsored by the?IQS Business School?of the?Ramon Llull University in Barcelona, and the?Catholic University of Milan.? Brian was previously a teacher at the?Thunderbird School of Global Management, MBA program in Miami, and was a researcher at the?Columbia Business School?in New York.? In Brazil, Brian has taught at FBV in Recife.He previously worked for Honda of America Manufacturing in Ohio, and was involved in international trade.?briandbutler@gmail.comLinkedIn.com/in/briandbutlerwww.globotrends.com
  • 13. Exam material (potential) Students responsible for content from:Prof. Brian¡¯s lecturesGuest lecturesGroup discussions during classStudent presentations during classInternational IQ sessions (including map)Professional VisitsAssigned readings ¨C book + supplemental readingsNotes:
  • 14. Exam questions may come from any of these sources
  • 15. Recommended exam review ¨C pay attention to my lectures. If there is something I think is important from professional visits, or international IQ sessions, or from the book¡­we will try to review it again in class. Required booksRequired Textbook:The European Union Series, ¡°Understanding The European Union, A Concise Introduction¡±, John McCormick, 4th Edition, 2008, Palgrave MacMillanRead ¨C allSpecial focus on: last 3 chapters
  • 16. Course RULES + Expectations:Attend ALL classes, professional visitsTurn in assignments before class Be prepared for class discussions ¨C lots of small group assignments during classContribute to group assignment (team grading / peer review)
  • 17. Rules / Expectations:RequestClosed book, open mind, Please turn off everything except your minds¡­I want your full attention ¨C this is a ¡°participatory¡± class No sleeping (if you feel tired, please stand up, go get some water, come back)no laptops (sorry) ?No blackberries, no iPhones, no iPads, etc, etc¡­
  • 19. WeekendCompare: Paris, London, AmsterdamSoccer (football)Question ¨C where in Europe will you find the biggest/ best football (soccer) clubs (teams)?
  • 20. Soccer (football)Question:Are any of the big clubs (teams) in Paris? Why not?
  • 21. Comments about Culture (in Paris)Attitudes toward ¡°COMPETITION¡±
  • 22. Cultural pride in being ¡°ABOVE competition¡±
  • 23. Learned from history¡­ dangers of Competition (wars)
  • 24. Question: who was the country behind dreaming up the EU? Who were two of the EU¡¯s most important dreamers? FoundersNew ideas for lasting peace and prosperity¡­Konrad AdenauerAlcide De GasperiItalyW. GermanyWinston ChurchillUKRobert SchumanJean MonnetFranceFrance
  • 25. FoundersIt could really look like this¡­France was the intellectual driver behind the EEC (later the EU)Jean Monnet - FranceRobert Schuman - France
  • 26. Question What was their main idea about how to achieve peace in Europe?
  • 27. Question UnityIntegrationTools to limit nationalismTools to limit competition
  • 28. Question What does this tell you about French culture, values?
  • 29. Do you expect French to rally behind a soccer team and cheer for them to beat another team?(story of Mike at bar ¨C shots)
  • 30. Question How does that compare with the British?(rally the troops, go abroad, and BEAT the competition!)
  • 31. French culture ¨C socialism vs. capitalismAttitudes toward competitionEffect:Prefer ¡°social¡±, sharing, equality (of results, not Anglo-Saxon version of opportunity)Lean toward Socialism¡°Capitalism¡± seen with negativityBut then¡­ Sarkozy¡­ (who can explain why he seemed different)¡­. What did he do?
  • 34. SchweizOk, now on to Switzerland¡­
  • 35. QuestionsIs Switzerland a member of the EU?Of the Euro zone?
  • 36. QuestionsSHOULD Switzerland join the EU?the Euro zone?
  • 37. Question ¨C who can tell where we are NOW?
  • 39. Questions¡­What do you know about Switzerland?Population? Capital?Languages?Religions?
  • 40. Q. What do you notice that is unique about Switzerland?Basic info:Helvetia, how the country was called in ancient times (CH)Population: 7.3 million.GNI per capita PPP: $ 33 168Religions: Roman Catholic 42%, Protestant 33%, Muslim 4.3%, others 5.4%, no religion 11%.Languages: German 63.7%, French 20.4%, Italian 6.5%, Romansch 0.5%, are official languages, other 9.4%.Literacy: 100%.?http://www.nationsonline.org/oneworld/switzerland.htm
  • 41. LanguagesHow many ¡°official¡± languages are there in Switzerland? Is ¡°Swiss German¡± an official language?http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
  • 42. LanguagesHow many official languages are there in Switzerland? 4Is ¡°Swiss German¡± an official language?No!http://www.nationsonline.org/oneworld/History/Switzerland-history.htm
  • 44. Q. What do you notice that is unique about Switzerland?Multiple languages, religionsTrains run on time (plan year in advance)Food is ¡°better¡±Prices (currency)Locals don¡¯t travel (perception of distance)Question: What are the major exports/ industries?http://www.nationsonline.org/oneworld/switzerland.htm
  • 45. Q. What do you notice that is unique about Switzerland?http://www.nationsonline.org/oneworld/switzerland.htm
  • 46. notesTies to Germany = importantCurrency appreciation HURTS Swiss industryWhy? Explain¡­
  • 47. Challenges for SwitzerlandCurrency Appreciation:¡°the Swiss franc will tend to appreciate during periods of global financial volatility¡±EIU, special report on Switzerland, May 2011
  • 48. http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3DxSwiss franc appreciates during crisisQuestion: does Switzerland get more expensive? Or less?
  • 49. Challenges for SwitzerlandCurrency appreciation:¡°investors¡¯ fears over the stability of the euro will periodically lead them to seek a safe haven in the Swiss franc¡±EIU, special report on Switzerland, May 2011
  • 50. Challenges for SwitzerlandWhich is more important to the swissThe SFR/ USD exchange rate?Or, the SFR/ EUR exchange rate?Why?EIU, special report on Switzerland, May 2011
  • 51. currencyDuring the crisis, whose exports have become more competitive¡­. Switzerland¡¯s or Germanys?EIU, special report on Switzerland, May 2011
  • 52. Euro = stronger vs. US dollarEuro = weaker vs. Swiss Franchttp://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx
  • 53. currencySo, would Switzerland benefit from being inside the Euro zone? How?EIU, special report on Switzerland, May 2011
  • 54. How does this compare with Spain, Greece?Should Spain / Greece drop out of the Euro (to regain competitiveness)?(think about this as you answer your team projects)
  • 55. Question ¨C which part of Switzerland is Mountainous? Industrial?
  • 56. Question:Other than Switzerland, which other major Western European countries are NOT part of the EU?
  • 57. 3 important Western European countries:SwitzerlandNorway Iceland
  • 58. Question ¨C why is Switzerland not a member?
  • 59. NeutralityModern reasons:Banking industry (two large Swiss banks, UBS and Credit Suisse + many other private Swiss banks)Immigration Cultural preference ¨C independence, like CONTROL (of everything) euro skepticismTax policy (some cantons very low taxes to attract foreign direct investment)¡­ multinationals use Switzerland as HQHistorical reasons:¡­.. See next slides¡­.