Presented at the Europe and Eurasia Regional Forum for Media Development, Paris, April 2008
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Participatory Media and why should you care?
1. What is Participatory Media and why should you care? Eurasia Regional Forum for Media Development Paris, 19 April 2008 Persephone Miel www.mediarepublic.org
2. Participatory Media Content created by ¡°the people formerly known as the audience¡± Old version Letters to the Editor Radio call-in programs Eyewitness reports/photos Community Access Cable TV New version Comments on websites Podcasts ¡° Citizen journalism¡± Blogs/photo blogs/video blogs YouTube
3. Participatory Media (new) §¯§Ñ§â§à§Õ§ß§í§Ö §³§®§ª (§ß§à§Ó§í§Ö) Content by ¡°people formerly known as the audience¡±: Comments on websites Podcasts ¡° Citizen journalism¡± Blogs/photo blogs/video blogs YouTube §¬§à§ß§ä§Ö§ß§ä "§ä§Ö§ç, §Ü§à§Ô§à §â§Ñ§ß§î§ê§Ö §ß§Ñ§Ù§í§Ó§Ñ§Ý§Ú §Ñ§å§Õ§Ú§ä§à§â§Ú§Ö§Û" : §¬§à§Þ§Þ§Ö§ß§ä§Ñ§â§Ú§Ú §ß§Ñ §Ó§Ö§Ò-§ã§Ñ§Û§ä§Ñ§ç §±§à§Õ§Ü§Ñ§ã§ä§í ¡° §¤§â§Ñ§Ø§Õ§Ñ§ß§ã§Ü§Ñ§ñ §Ø§å§â§ß§Ñ§Ý§Ú§ã§ä§Ú§Ü§Ñ ¡± §¢§Ý§à§Ô§Ú / §æ§à§ä§à-§Ò§Ý§à§Ô§Ú / §Ó§Ú§Õ§Ö§à-§Ò§Ý§à§Ô§Ú YouTube
4. Blogs are just the beginning §¢§Ý§à§Ô§Ú ¨C §ï§ä§à §ä§à§Ý§î§Ü§à §ß§Ñ§é§Ñ§Ý§à Blog - A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. ¡ §¢§Ý§à§Ô §Ñ§ß§Ô§Ý. blog, §à§ä web log, ?§ã§Ö§ä§Ö§Ó§à§Û §Ø§å§â§ß§Ñ§Ý §Ú§Ý§Ú §Õ§ß§Ö§Ó§ß§Ú§Ü §ã§à§Ò§í§ä§Ú§Û?) ¡ª §ï§ä§à §Ó§Ö§Ò-§ã§Ñ§Û§ä, §à§ã§ß§à§Ó§ß§à§Ö §ã§à§Õ§Ö§â§Ø§Ú§Þ§à§Ö §Ü§à§ä§à§â§à§Ô§à ¡ª §â§Ö§Ô§å§Ý§ñ§â§ß§à §Õ§à§Ò§Ñ§Ó§Ý§ñ§Ö§Þ§í§Ö §Ù§Ñ§á§Ú§ã§Ú, §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§ñ §Ú§Ý§Ú §Þ§å§Ý§î§ä§Ú§Þ§Ö§Õ§Ú§Ñ. ¡ §°§ä§Ý§Ú§é§Ú§ñ §Ò§Ý§à§Ô§Ñ §à§ä §ä§â§Ñ§Õ§Ú§è§Ú§à§ß§ß§à§Ô§à §Õ§ß§Ö§Ó§ß§Ú§Ü§Ñ §à§Ò§å§ã§Ý§à§Ó§Ý§Ú§Ó§Ñ§ð§ä§ã§ñ §ã§â§Ö§Õ§à§Û, §ä§à §Ö§ã§ä§î §Ö§Ô§à ?§ã§Ö§ä§×§Ó§à§ã§ä§î§ð?: §Ò§Ý§à§Ô§Ú §à§Ò§í§é§ß§à §á§å§Ò§Ý§Ú§é§ß§í §Ú§Ý§Ú §Õ§à§ã§ä§å§á§ß§í §ç§à§ä§ñ §Ò§í §à§á§â§Ö§Õ§Ö§Ý§×§ß§ß§à§Þ§å §Þ§ß§à§Ø§Ö§ã§ä§Ó§å §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §³§Ö§ä§Ú.
5. Professional §±§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§í§Ö Volunteer §¥§à§Ò§â§à§Ó§à§Ý§î§ß§í§Ö For-Profit §¬§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ú§Ö Non-Profit §¯§Ö§Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ú§Ö Content Creation §³§à§Ù§Õ§Ñ§ß§Ú§Ö §Ü§à§ß§ä§Ö§ß§ä§Ñ Business Model §¢§Ú§Ù§ß§Ö§ã-§Þ§à§Õ§Ö§Ý§î Traditional Media §´§â§Ñ§Õ§Ú§è§Ú§à§ß§ß§í§Ö §³§®§ª Participatory Media ?§¯§Ñ§â§à§Õ§ß§í§Ö? §³§®§ª
6. Why should you care? §±§à§é§Ö§Þ§å §Ö§ä§à §Ú§ß§ä§Ö§â§Ö§ã§ß§à? Improve traditional media More responsive to audience New sources, new audiences Link with other media, including international §µ§Ý§å§ë§Ú§ä§î §ä§â§Ñ§Õ§Ú§è§Ú§à§ß§ß§í§Ö §³§®§ª §µ§ã§Ý§å§ê§Ñ§ä§î §Ñ§å§Õ§Ú§ä§à§â§Ú§ð §¯§à§Ó§í§Ö §Ú§ã§ä§à§é§ß§Ú§Ü§Ú, §ß§à§Ó§Ñ§ñ §á§å§Ò§Ý§Ú§Ü§Ñ §³§Ó§ñ§Ù§Ü§Ú §ã §Õ§â§å§Ô§Ú§Þ§Ú §³§®§ª, §Ó §ä§à§Þ §é§Ú§ã§Ý§Ö §Þ§Ö§Ø§Õ§å§ß§Ñ§â§ß§Õ§í§Ö
7. Why should you care? §±§à§é§Ö§Þ§å §Ö§ä§à §Ú§ß§ä§Ö§â§Ö§ã§ß§à? Drive civic engagement Circumvent traditional distribution blockages Bring civil society into discourse Promote open government §±§â§à§Õ§Ó§Ú§Ô§Ñ§ä§î §Ô§â§Ñ§Ø§Õ§Ñ§ß§ã§Ü§å§ð §Ñ§Ü§ä§Ú§Ó§ß§à§ã§ä§î §°§Ò§à§Ú§Õ§ä§Ú §ä§â§Ñ§Õ§Ú§ä§Ú§à§ß§ß§í§Ö §Þ§Ö§ä§à§Õ§í §è§Ö§ß§Ù§å§â§í §³§ä§â§à§Ú§ä §Õ§Ú§Ñ§Ý§à§Ô §ã §à§Ò§ê§Ö§ã§ä§Ó§à§Þ §±§â§à§Õ§Ó§Ú§Ô§Ñ§ä§î §à§Ü§ä§â§í§ä§à§ã§ä§î §Ô§à§ã§å§Õ§Ñ§â§ä§ã§Ó§Ñ
8. Why should you care? §±§à§é§Ö§Þ§å §Ö§ä§à §Ú§ß§ä§Ö§â§Ö§ã§ß§à? Quality vs. Quantity Reach engaged, influential audience Good work will get out (if it can) Build skills §¬§Ñ§é§Ö§ã§ä§Ó§à §Ú§Ý§Ú §Ü§Ñ§Ý§Ú§é§Ö§ã§ä§Ó§à §¿§Ý§Ú§ä§ß§Ñ§ñ, §Ñ§Ü§ä§Ú§ß§Ñ§ñ, §Þ§à§Ý§à§Õ§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §£§Ñ§Ø§ß§Ñ§ñ §â§Ñ§Ò§à§ä§Ñ §Þ§à§Ø§Ö§ä §á§à§ä§à§Þ §Ó§í§Ú§Õ§ä§Ú §ß§Ñ §Ò§à§Ý§î§ê§å§ð §á§å§Ò§Ú§Ü§å §·§à§â§à§ê§Ñ§ñ §ê§Ü§à§Ý§Ñ
9. Why should you care? §±§à§é§Ö§Þ§å §Ö§ä§à §Ú§ß§ä§Ö§â§Ö§ã§ß§à? New skills for traditional journalists, managers, etc. $ $ $ (1/3 of new Knight Digital News grants were int¡¯l) Interest by global media §¯§à§Ó§í§Ö §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §Õ§Ý§ñ §Þ§Ö§ã§ä§ß§í§ç §³§®§ª $$$ (1/3 §Ú§Ù §ß§à§Ó§í§ç §Ô§â§Ñ§ß§ä§à§Ó §æ§à§ß§Õ§Ñ Knight ¡°§è§Ú§æ§â§à§Ó§í§ç §ß§à§Ó§à§ã§ä§Ö§Ú¡± §Ò§í§Ý§Ú §Ó§ß§Ö §³§º§¡ §¥§à§ã§ä§å§á §Ü §Þ§Ö§Ø§Õ§å§ß§Ñ§â§ß§à§Õ§Ñ§Þ §³§®§ª
10. What should you care about? §¹§ä§à §Ú§Þ§Ö§ß§à? Tools/techniques to engage audience with traditional media Photo sharing Comments Forums Reader blogs §¬§Ñ§Ü §ã§Ó§ñ§Ù§Ñ§ä§î §Ñ§å§Õ§Ú§ä§à§â§Ú§Ø§ð §ã §³§®§ª §³§Ñ§Þ§à §á§å§Ò§Ý§Ú§Ü§Ñ§è§Ú§ñ §æ§à§ä§à §¬§à§Þ§Þ§Ö§ß§ä§Ñ§â§Ú§ñ §é§Ú§Ñ§ä§Ö§Ý§Ö§Ú §¶§à§â§å§Þ§í §¢§Ý§à§Ô§Ú §Õ§Ý§ñ §é§Ú§ä§Ñ§ä§Ö§Ý§Ö§Ú
11. What should you care about? §¹§ä§à §Ú§Þ§Ö§ß§à? Tools/techniques to enhance traditional media Multimedia Mapping Distributed translation Government information feeds Crowdsourcing §¬§Ñ§Ü §Õ§à§Ò§Ñ§Ó§Ú§ä§î §ß§à§Ó§í§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ú §Õ§Ý§ñ §³§®§ª §®§å§Ý§ä§Ú§Þ§Þ§Ö§Õ§Ú§Ñ §¬§Ñ§â§ä§í §³§Ö§ä§Ö§Ó§à§Ú §á§Ö§â§Ö§Ó§à§Õ §¡§Ó§ä§à§Þ§Ñ§ä§à§Þ §á§à§Ý§å§é§Ñ§ä§î §Ú§ß§æ§à §à§ä §Ô§à§ã§Ñ§Ô§Ö§ß§ä§ã§Ó ¡° §¬§â§à§å§Õ§ã§à§å§â§ã§Ú§ß§Ô¡± (§Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §ã§à§à§Ò§ê§Ñ§Ö§ä §Ú§ß§æ§à)
12. What should you care about? §¹§ä§à §Ú§Þ§Ö§ß§à? Blogging platforms / §á§Ý§Ñ§ä§æ§à§â§Þ§í §Ò§Ý§à§Ô§Ô§Ú§ß§Ô§Ñ Microblogging / §Þ§Ú§Ü§â§à§Ò§Ý§à§Ô§Ô§Ú§ß§Ô SMS broadcast / §Þ§Ñ§ã§ã §³§®§³ Tagging FOSS New ad delivery technology / §ã§Ö§ä§Ö§Ó§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ, §ß§à§Ó§í§Ö §Ó§Ú§Õ§í
13. Recommendations §¹§ä§à §Õ§Ö§Ý§Ñ§ä§î? Become leaders in new media technology Move from ¡°open media¡± to ¡°open information¡± Help local media lead in their communities Link civil society to traditional media §³§ä§Ñ§ä§î §Ý§Ú§Õ§Ö§â§Ñ§Þ§Ú §Ó §à§Ò§Ý§Ñ§ã§ä§Ú §ß§à§Ó§í§ç §³§®§ª §±§Ö§â§Ö§Ú§Õ§ä§Ú §Ú§Ù ¡°§à§ä§Ü§â§í§ä§í§Ö §³§®§ª¡± §Ü ¡°§à§ä§Ü§â§í§ä§í§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ñ¡± §±§à§Þ§à§Ô§Ñ§ä§î §Þ§Ö§ã§ä§ß§í§Ö §³§®§ª §ã§ä§Ñ§ä§î §Ý§Ú§Õ§Ö§â§Ñ§Þ§Ú §³§ä§â§à§Ú§ä§î §ã§Ó§ñ§Ù§Ú §Þ§Ö§Ø§Õ§å §³§®§ª §Ú §à§Ò§ê§Ö§ã§ä§Ó§à§Þ
14. Recommendations §¹§ä§à §Õ§Ö§Ý§Ñ§ä§î? Share, link, cooperate, coordinate Create resources for GFMD community Cross-border platforms Build partnerships with international companies §¥§Ö§Ý§Ú§ä§ã§ñ, §Ü§à§à§â§Õ§Ú§ß§Ú§â§à§Ó§Ñ§ä§î §³§à§Ù§Õ§Ñ§ä§î §â§Ö§ã§å§â§ã§í §Õ§Ý§ñ §¤§¶§®§¥ §³§à§Ù§Õ§Ñ§ä§î §ã§à§Ó§Þ§Ö§ã§ä§ß§í§Ö §á§Ý§Ñ§ä§æ§à§â§Þ§í §Õ§Ý§ñ §â§Ñ§Ò§à§ä§à§Ú §³§à§Ù§Õ§Ñ§ä§î §á§Ñ§â§ä§ß§Ö§â§ã§ä§Ó§Ñ §ã §Ú§ß§Õ§å§ã§ä§â§Ú§Ö§Ú
15. Examples / §±§â§Ú§Þ§Ö§â§í www.everyblock.com (hyperlocal info w/maps) www.nowpublic.com (commercial citizen journalism site - partners w/AP) www.allvoices.com (English-language global news site) http://minnesota.publicradio.org/publicinsightjournalism/ (crowdsourcing)
My new jobHow many were on the internetOn the web?How many read news?How many read online-only publications?How many read blogs?Friends have blogs?Published anything on web onlyWrite on blog?Own blog?