Partnership program sample
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The document discusses the Application Partnership Program (APP) which aims to support third-party application development on a platform using its SDK. It outlines the goals of establishing a full-scale support service framework to handle all aspects of the third-party development process such as marketing, acquiring partners, providing support, and enhancing the SDK based on feedback. It also discusses the business model, potential partners, roadmap, and key assumptions for the financial review of the APP.
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Partnership program sample
- 1. APP/SDK Application Partnership Program - Definition APP service is a set of processes and deliverables to support the program activity. These processes include marketing and financials support, third-party development support, enhancement lifecycles and operating procedures. To ensure non-disruptive operation APP service implementation is split into two tracks. Application Partnership Program (APP) is a program to support third-party client application development for the platform using SDK.
- 2. APP/SDK Definition Full-scale 3rd party support service development. Based on experience with ongoing support activities develop a support service and necessary collateral to support further APP activities. Once developed existing activities will be transferred to the new service.
- 3. APP/SDK Service Vision At the project completion product unit will have a complete framework to support 3rd party development process. The PU will have: Market - Full marketing package for customers and partners. Market/Acquire - Financial support information, licensing policy and costs. Support Communication, processes or SOP for all stages of service. Support - Documentation and training materials for internal support teams. Support - Documentation and training materials for partners and customers. Support Necessary up-to-date software packages for first GA version. Enhance Feedback process to development.
- 4. APP/SDK Goals - Market Marketing package must target: Partners ISP and software toolkit developers Customers Existing and prospective customers Applicable corporate initiatives Professional events & conferences, general public
- 5. APP/SDK Goals - Acquire To support initial contact and partnership agreement setting: NDA Strict rules on what requires and does not require Non-Disclosure Agreements. Partnership Agreements Template A basic template to define scope, R&R and G2M with partners. Financial background Licensing, support scope and terms, SLA templates, cost & support resources projections.
- 6. APP/SDK Goals - Support The following must be defined for support stage of service: Communication Mailing lists, knowledge bases, internal & external communication facilities. Internal communication matrix for all relevant support parties (i.e. head of particular relevant component group). Support path may use existing L1 L4 infrastructure. Processes or SOP Process outlines and operating procedures responding to support request, SDK issues. Documentation and training materials Internal support teams must be supported with documentation and materials on FAQ and problems. Partner- and customer-facing documentation is also part of this goal. Software packages Up-to-date software packages for all production and in-development versions of SDK. Supply chain Supply chain agreements with third-party equipment manufacturers.
- 7. APP/SDK Goals - Enhance In order to keep SDK up-to-date a feedback process must be established with development: Update to SDK must follow new GA releases and major customer updates Services schedule should follow general product line availability schedule. Feedback from partners should go through R&D CCB A priority level and implementation process should be defined.
- 8. APP/SDK Business model overview The following business model will be used: SDK access Basic SDK and support documentation is available for free and does not limit partner on the applications they develop. Environment Environment and later software updates are available for a separate fee. Support Basic and extension support packages are available for a fee priced per query. Certification Depending on the application a partner may or may not request a certification by the company. Without certification the company will offer no support or guarantee for any deployment issues. Certification is performed per application/customer/deployment and costs a fee. Distribution The applications are distributed either under direct agreement between partner and platform customer or via a re-sell agreement.
- 9. APP/SDK Partners pipeline The following partners have expressed interest in APP/SDK platform Next:
- 10. APP/SDK Roadmap and evolution strategy There are three main evolution drivers for the service: Development roadmap Update of SDK should follow platform development and evolution. New features introduced in the platform should also become available to third parties. SDK-specific requests from partners and customers New features or fixes for issues may be requested by partners or customers. Service quality improvement Enhancements to the service itself and its support infrastructure.
- 11. APP/SDK Financial Review Key Business Case assumptions Service upgrade once a year Environment upgrade once a year On average 1 application per partner per deployment per year. On average 2 tickets per new application, 2 tickets per new deployment, 1 ticket per old application in 1 year. SDK update requires 20pd Indian team, 10pd Russian team, 10pd Spain team. Ticket support requires 1pd Indian team per ticket. Certification requires 20pd Indian team per application. Application maintenance requires 5pd per application per year. Travel adds 30% of cost in first year, 5% in following years. Certification is needed only for "business critical" applications and only certain percentage of total applications will require high service level