Parts of a Facebook Page
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The document summarizes the key parts of a Facebook page including: 1) The cover photo and profile picture which represent the business and should be high quality images. 2) Timeline and page tabs allow viewing different parts of the page like posts, insights, and settings. 3) Settings and help tabs provide options to edit the page and get assistance. 4) Tools are provided to build an audience and share the page through invites, suggestions, and sharing options.
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Parts of a Facebook Page
- 1. PARTS OF A FACEBOOK PAGE Time to break it down.
- 2. COVER PHOTO CaptureThe Essence OfYour Business And Showcase Your Product Or Service Your Cover Photo is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315 pixels) and change it as often as you like. Some examples might include a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
- 3. PROFILE PICTURE (180 X 180 PIXELS) Use A LogoThat People AssociateWithYour Business Your profile picture represents your Page on other parts of Facebook including News Feed. Choose a picture that embodies your business, such as a logo. Use a high quality image (851 x 315 pixels) that symbolizes your brand efficiently.
- 4. TIMELINETABS View Different Parts OfYour PageVia ItsTabs TimelineTabs are located under your cover photo. ? TimelineTab ¨C Displays yourTimeline ? AboutTab ¨C Displays your description and basic information, including when you joined Facebook and your Page genre ? Photo Tab ¨C Displays your photos and photo albums ? LikesTab ¨C Displays your total Page likes, people talking about your Page, new Page likes and your most engaged city and age group ? MoreTab ¨CYou can view events, videos and notes or manage your tabs from the More dropdown menu Please Note: Tabs options will vary from Page to Page. Different Page types have different tab options. For example, a college Page has the option for a Reviews tab while a book Page does not.
- 5. PAGETABS VIEW DIFFERENT INSIGHTSVIA PAGETABS PageTabs are located above your cover photo. ? PageTab ¨C Displays your Page ? InboxTab ¨C Displays messages ? Notifications Tab ¨C Displays notifications in chronological order ? Insights Tab ¨C Displays Facebook Insights such as Page likes, post reach, engagement and Pages to watch (We will cover Insights in depth later in the semester.) ? PublishingToolsTab ¨C Displays your published posts, scheduled posts and drafts of posts.You can also search your posts or create posts from here.
- 6. SETTINGS AND HELP Setting and HelpTabs are located on the right-hand side of the page. ? SettingsTab ¨C Edit your Post Attribution and Page Roles; add Featured links or page owners; view and manage Banned Users; view your Page¡¯s Activity Log and more ? HelpTab ¨CTour your Page, get help with advertising, visit the Help Center or send Facebook Feedback Settings Menu
- 7. BUILDINGYOUR AUDIENCE Use the Invite Friends link in the drop down menu to the left of your Message Button to invite friends to like your Page or suggest your Page via an email contact list by clicking on the Suggest Page link. You can also share your Page on your own Timeline, a friend¡¯sTimeline, in a Group, on another Page you manage or in a private message by clicking the Share link. If your fans click on the button with three dots on it, they can suggest edits, like your Page as their Page and report or block your Page.
- 8. TITLE AND MORE ? The title portion of your Page states your its name and type and whether you personally like and follow it. ? Facebook added a Call-to-Action button, which you can customize into Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, or WatchVideo. ? Your fans can send you messages via the Message button.
- 9. THE BIG PICTURE ? Status updates (aka posts) display in the middle of your Page. ? Depending on your Page type, a variety of widgets will appear in down the left side of the Page. For example Page likes, apps, photo, video, posts by others and event widgets all live on the left side of the Page. You will also find your Posts to Page widget here. Be sure to check it often to read and respond to posts by others. ? To the right of the Page, you will find the current week¡¯s Page likes and post reach and Call-to- Action Button Clicks. ? Also to the right of your Page, you can access your posts by year. z
- 10. MANAGE POSTS Pinned Posts ¨C Anchor the most important story to the top of your Page for up to seven days or delete posts that are no longer pertinent. Highlight and Hide Stories ¨C Highlight important stories or hide stories that aren¡¯t as engaging or relevant.
- 11. TIPS FROM FACEBOOK ? Publish visually engaging Page posts ¨CWhile a diverse set of post types is important, posts including a photo album or picture can generate 2X more engagement than other post types. ? Use Page Insights to optimize your Page posts ¨C For example, find out when people engage most with your content and post during those hours. On average, Facebook has found that people visit and engage with Pages most often between 9 p.m. and 10 p.m., with the 18-24 age group being the most active. ? Pin a post each week ¨C Pin an important story to the top of your Page each week. Posts can stay pinned for up to seven days. ? Post daily to your Page ¨C Although you can pin a post to the top of your Page, continue to post daily to engage your audience.