際際滷

際際滷Share a Scribd company logo

Game Changing Financial Education: The Story of Salt

BentleyDUC
BentleyDUC

At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Kathleen Burns Kingsbury (KBK Wealth Connection), Sue Burton (American Student Assistance), and Michal Pasternak (HUGE) presented "Game Changing Financial Education: The Story of Salt".

Convert to study materialsBETA

Transform any presentation into ready-made study materialselect from outputs like summaries, definitions, and practice questions.

1 of 26
GAME CHANGING FINANCIAL EDUCATION THE STORY OF SALT
SALT STORYTELLERS ≒ Sue Burton ≒ Jennifer Scott ≒ Kathleen Burns Kingsbury ≒ Michal Pasternak 2 SALT CREATED BY AMERICAN STUDENT ASSISTANCE
THE ASA MISSION To assist students and parents in successfully completing a program of higher education financing and repayment. 3 SALT CREATED BY AMERICAN STUDENT ASSISTANCE
THE GAME WERE OUT TO CHANGE ≒ $1,000,000,000,000 ≒ 600% ≒ 1>13 ≒ 50% 4
WE HELP STUDENTS AND ALUMS ≒ Borrow less ≒ Borrow wisely ≒ Repay successfully 5
THERE IS NO SUCH THING AS A TYPICAL COLLEGE STUDENT Many members are taking a less traditional path to getting their degree, with some starting a family before pursuing their degree, and others living with parents to ease their financial burden. More students are taking on full Only 25% of students plan to live on a college campus responsibility for their debt: during the upcoming school year, while another 25% say they will be living with a parent or guardian. 45% of members are 100% responsible for their student loans. 41% of members are 鍖rst genera?on college students. 44% of recent graduates 67% of current students plan on working at least one job have a full ?me job. while they a>end classes during the upcoming school year. 6
JENNIFER SCOTT, STUDENT
Game Changing Financial Education: The Story of Salt
KATHLEEN BURNS KINGSBURY, FINANCIAL PSYCHOLOGY EXPERT
CHANGING FINANCIAL HABITS 10
THE SALT GENERATION ≒ How users think ≒ How users learn ≒ What is the users life stage 11
MICHAL PASTERNAK, USER EXPERIENCE
USER RESEARCH
AVOIDING THE ISSUE
MAGICAL THINKING
MEET TYLER. 21, Senior $72,000 of student loan debt I'll have a lot of debt when my I have to pay back my loans. But that's not for a while.
MEET KENDRA. 20, Junior $5,000 of student loan debt I'm good at finding the information I need, but I'm not always sure I can trust it.
Game Changing Financial Education: The Story of Salt
Game Changing Financial Education: The Story of Salt
Game Changing Financial Education: The Story of Salt
OUTCOMES
OUTCOMES Measurement Outcomes MEASUREMENT Measured implicitly and explicitly through the use of market research surveys, site statistical tracking, and gamification tools. Behavior Change Knowledge Awareness Competency Attitude Change Mastery 22
MEANINGFUL GAMIFICATION SALT will use game mechanics in a meaningful way to enhance engagement throughout the cycle of Adult Learning Theory. Putting Event Needing Seeking Discussion and Learning Into Education Education Reflection Practice 23
DISCUSSION IS CRITICAL TO LEARNING & RETENTION ≒ Cultivate a Community of Experts Experts Teach ≒ Ongoing Peer 2 Peer Sharing Reinforces Users Do to Peer 2 Peer/Share Reinforce ≒ Users who increase in contributions rise in rank Quizzes/Games Reinforce & Add ≒ Community Drives Utilization Fun of Key Content and Tools 24
SALT 360 EXPERIENCE 25
THANK YOU SALT, bringing free financial education nationwide in 2013. www.saltmoney.org

More Related Content

Game Changing Financial Education: The Story of Salt

  • 2. SALT STORYTELLERS ≒ Sue Burton ≒ Jennifer Scott ≒ Kathleen Burns Kingsbury ≒ Michal Pasternak 2 SALT CREATED BY AMERICAN STUDENT ASSISTANCE
  • 3. THE ASA MISSION To assist students and parents in successfully completing a program of higher education financing and repayment. 3 SALT CREATED BY AMERICAN STUDENT ASSISTANCE
  • 4. THE GAME WERE OUT TO CHANGE ≒ $1,000,000,000,000 ≒ 600% ≒ 1>13 ≒ 50% 4
  • 5. WE HELP STUDENTS AND ALUMS ≒ Borrow less ≒ Borrow wisely ≒ Repay successfully 5
  • 6. THERE IS NO SUCH THING AS A TYPICAL COLLEGE STUDENT Many members are taking a less traditional path to getting their degree, with some starting a family before pursuing their degree, and others living with parents to ease their financial burden. More students are taking on full Only 25% of students plan to live on a college campus responsibility for their debt: during the upcoming school year, while another 25% say they will be living with a parent or guardian. 45% of members are 100% responsible for their student loans. 41% of members are 鍖rst genera?on college students. 44% of recent graduates 67% of current students plan on working at least one job have a full ?me job. while they a>end classes during the upcoming school year. 6
  • 11. THE SALT GENERATION ≒ How users think ≒ How users learn ≒ What is the users life stage 11
  • 16. MEET TYLER. 21, Senior $72,000 of student loan debt I'll have a lot of debt when my I have to pay back my loans. But that's not for a while.
  • 17. MEET KENDRA. 20, Junior $5,000 of student loan debt I'm good at finding the information I need, but I'm not always sure I can trust it.
  • 22. OUTCOMES Measurement Outcomes MEASUREMENT Measured implicitly and explicitly through the use of market research surveys, site statistical tracking, and gamification tools. Behavior Change Knowledge Awareness Competency Attitude Change Mastery 22
  • 23. MEANINGFUL GAMIFICATION SALT will use game mechanics in a meaningful way to enhance engagement throughout the cycle of Adult Learning Theory. Putting Event Needing Seeking Discussion and Learning Into Education Education Reflection Practice 23
  • 24. DISCUSSION IS CRITICAL TO LEARNING & RETENTION ≒ Cultivate a Community of Experts Experts Teach ≒ Ongoing Peer 2 Peer Sharing Reinforces Users Do to Peer 2 Peer/Share Reinforce ≒ Users who increase in contributions rise in rank Quizzes/Games Reinforce & Add ≒ Community Drives Utilization Fun of Key Content and Tools 24
  • 26. THANK YOU SALT, bringing free financial education nationwide in 2013. www.saltmoney.org