Patagonia
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Patagonia aims to increase brand awareness among outdoor enthusiasts aged 21-35 by launching a campaign on Tumblr and Twitter that offers consumers the chance to participate in a design contest or win a trip to Yosemite Park. The campaign website will have four simple pages promoting these incentives and linking to Patagonia's Tumblr and Twitter accounts, in order to engage customers and build the brand through user-generated content.
Patagonia
- 1. PATAGONIA
- 2. CREATIVE BRIEF Objective: Create brand awareness and get consumers involved in the product. Target Market: Men and Women who are both active in the outdoors and enjoy hiking, climbing, skiing, etc. Ages 21-35 Incentive: By using Tumblr and Twitter, allow the consumers to participate with the brand in order to win a design contest or trip to Yosemite Park.
- 4. MINI-SITE
- 5. CONTENT PLAN Four simple and user friendly pages that get straight to the point of the campaign. Two social media outlets- Tumblr & Twitter The idea is to big and bold, yet inviting to the adventurous consumer.
- 6. SITE MAP HOME DESIGN ENTER WATCH JACKET CONTEST EXPLORER S VIEW WORK SIGN UP SOCIAL LINKS & SHARE