Patagonia has the highest engagement on Facebook and Instagram of sports apparel brands. It has the most active user base with the highest number of likes and shares per 1,000 fans. Patagonia's secret to successful social media is taking advantage of visual platforms like Instagram and Facebook by using user-generated content and staying away from hard selling. Recommendations include linking to their YouTube channel and using more live video streaming of events and behind the scenes footage.
4. ENGAGEMENT LABSS FINDINGS FOR PATAGONIA
Top performer among sports
apparel brands on Facebook
and Instagram
Highest engagement score of
all the brands measured on
Facebook
Most active user base and the
highest number of likes and
shares per 1,000 fans
10. DIAGONAL PHOTO SLIDE
FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
LINK TO YOUTUBE CHANNEL
11. FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
LIVE VIDEO STREAMING
LIVE VIDEO STREAM OF
TOUGH MUDDER
COMPETITIONS
LIVE BEHIND THE
SCENES WALK-
THROUGH OF PRODUCT
DEVELOPMENT