Patrick how toweb
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The document discusses the future of location-based services (LBS) and check-ins. It argues that while check-ins and badges on apps like Foursquare were clever to gain initial users, they will not be enough long-term. The future of LBS will involve more contextual personalized notifications and interactions between users and nearby businesses to provide deals and information. Short-term expectations include more social calendar integration, communication between businesses and customers nearby, mobile payments for local deals, and location-based games. The value of LBS apps needs to increase to outweigh privacy concerns for mainstream adoption.
Patrick how toweb
- 1. Patrick is @How-To-Web The future of LBS is not what you think it will be How To Web, Nov 2010, Bucharest
- 2. Patrick is @How-To-Web The future of LBS is not what you think it will be How To Web, Nov 2010, Bucharest
- 3. Patrick is @How-To-Web Location Based Services
- 4. Patrick is @How-To-Web Location Based Services
- 5. Patrick is @How-To-Web PRE
- 6. Patrick is @How-To-Web PRE
- 7. Patrick is @How-To-Web Locazy story About 5 years ago...
- 8. Patrick is @How-To-Web Locazy story About 5 years ago...
- 9. Patrick is @How-To-Web Ser vices popped out all aroun (Dodgeball, Plazes, Brightkite Loopt. Gowalla, Foursquare, instagr.am)
- 10. Patrick is @How-To-Web Ser vices popped out all aroun (Dodgeball, Plazes, Brightkite Loopt. Gowalla, Foursquare, instagr.am)
- 15. Location aware will become the standard for all apps
- 16. Patrick is @How-To-Web NOW it is foursquare. Why? Right timing Right place Right guy Right product 4SQ answers to 2 phsycological needs: 1. a competition element 2. show off (vanity)
- 17. Patrick is @How-To-Web NOW it is foursquare. Why? Right timing Right place Right guy Right product 4SQ answers to 2 phsycological needs: 1. a competition element 2. show off (vanity)
- 18. Patrick is @How-To-Web BUT a check in as it is right now is not enough to keep users craving about your service -T How long does it take to become check in fatique?
- 19. Patrick is @How-To-Web BUT a check in as it is right now is not enough to keep users craving about your service -T How long does it take to become check in fatique?
- 20. Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 21. Patrick is @How-To-Web Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 22. Patrick is @How-To-Web Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 23. Patrick is @How-To-Web Imagine a world 1. You walk around in Bucharest and you pass a liquor store and "bling"
- 24. Patrick is @How-To-Web Imagine a world 1. You walk around in Bucharest and you pass a liquor store and "bling"
- 25. Patrick is @How-To-Web Lucky you! Tuica is on sale, get it now. ---> "Tuica is on sale, get it now."
- 26. Patrick is @How-To-Web Lucky you! Tuica is on sale, get it now. ---> "Tuica is on sale, get it now."
- 27. Patrick is @How-To-Web Imagine a world imagine: 2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears
- 28. Patrick is @How-To-Web Imagine a world imagine: 2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears
- 29. Patrick is @How-To-Web Wouldn't that be awesome? Maybe from a marketeers point of view, but not for us! "Want to impress the ladies tonight? Get your Halloween out鍖t around the corner.
- 30. Patrick is @How-To-Web Wouldn't that be awesome? Maybe from a marketeers point of view, but not for us! "Want to impress the ladies tonight? Get your Halloween out鍖t around the corner.
- 33. Patrick is @How-To-Web Imagine a world WHat would be nice though is if youre visiting Amsterdam for TNW 2011
- 34. Patrick is @How-To-Web Imagine a world WHat would be nice though is if youre visiting Amsterdam for TNW 2011
- 35. Patrick is @How-To-Web Hi Bogdan, great youre in Amsterdam. Make sure you go to Queensday tomorrow. Best party in tha world! - On a friday night you're at a local pub and your phonePatrick because starts to buzz your best friend is in a 300 meter radius. - You are at a bar and people start calling you King or Mayor, you get a free drink because you show up - You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.
- 36. Patrick is @How-To-Web Hi Bogdan, great youre in Amsterdam. Make sure you go to Queensday tomorrow. Best party in tha world! - On a friday night you're at a local pub and your phonePatrick because starts to buzz your best friend is in a 300 meter radius. - You are at a bar and people start calling you King or Mayor, you get a free drink because you show up - You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.
- 37. Patrick is @How-To-Web Commercial
- 38. Patrick is @How-To-Web Commercial
- 39. Patrick is @How-To-Web Friends related
- 40. Patrick is @How-To-Web Friends related
- 41. Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 42. Patrick is @How-To-Web Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 43. Patrick is @How-To-Web Checkins and badges are not the future of LBS, but they are a very clever way to get there. So what can we expect?
- 46. Patrick is @How-To-Web Many People say that privacy is the main issue for LBS ser vices to become mainstream, I disagree. Privacy is a popular thing to say every time a new phenomenon comes up. Real people care a lot less about privacy than you might think. This is IF the bene鍖ts are substantial. Take a look at facebook. Sharing pictures ----> getting a job.
- 47. Patrick is @How-To-Web Many People say that privacy is the main issue for LBS ser vices to become mainstream, I disagree. Privacy is a popular thing to say every time a new phenomenon comes up. Real people care a lot less about privacy than you might think. This is IF the bene鍖ts are substantial. Take a look at facebook. Sharing pictures ----> getting a job.
- 48. Patrick is @How-To-Web Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison. It just takes time for people and businesses to understand
- 49. Patrick is @How-To-Web Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison. It just takes time for people and businesses to understand
- 50. Patrick is @How-To-Web What does it take?
- 51. Patrick is @How-To-Web What does it take?
- 58. Patrick is @How-To-Web The Ultimate LBS app? all things social combined with location, augmented reality, mobile payments, the ultimate friend-鍖nder, wheretheladies.at in one easy app
- 59. Patrick is @How-To-Web The Ultimate LBS app? all things social combined with location, augmented reality, mobile payments, the ultimate friend-鍖nder, wheretheladies.at in one easy app
- 60. Patrick is @How-To-Web Stuff to expect in the short term
- 61. Patrick is @How-To-Web Stuff to expect in the short term
- 62. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins
- 63. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar
- 64. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar - A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.
- 65. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar - A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar. - One click mobile payments for deals nearby
- 66. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar - A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar. - One click mobile payments for deals nearby - Self service location aware deal platform
- 67. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar - A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar. - One click mobile payments for deals nearby - Self service location aware deal platform - Group game mechanics
- 68. Patrick is @How-To-Web Stuff to expect in the short term - Context to check ins - Social calendar - A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar. - One click mobile payments for deals nearby - Self service location aware deal platform - Group game mechanics - They will go more local (a location based service should be local per de鍖nition)
- 69. Patrick is @How-To-Web Are my friends using it ?
- 70. Patrick is @How-To-Web Are my friends using it ?
- 71. Patrick is @How-To-Web Whos building Romanians 4SQ?
- 72. Patrick is @How-To-Web Whos building Romanians 4SQ?
- 73. Patrick is @How-To-Web Kick ass See you at TNW 2011 April 27-29 Got news? tips@thenextweb.com
- 74. Patrick is @How-To-Web Kick ass See you at TNW 2011 April 27-29 Got news? tips@thenextweb.com