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INNOVATINGLIKEAMILLENIAL
PAU GARCIA-MILA
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
INNOVATION?
Cassette: 20%
Vinyl: 80%
1980s
20001990
Cassette: 3%Vinyl: 0%
CD: 97%
1980
Cassette: 0%
CD: 27%
Downloads: 62%
Ringtones: 9%
20001990 20131980
Cassette: 0%
CD: 27%
Downloads: 62%
Ringtones: 9%
20001990 2013
Vinyl: 2%
1980
INNOVATION
pau@pau.emailPau Garcia-Mil
40+ years of innovation
pau@pau.emailPau Garcia-Mil
40+ years of innovation
vs.
Last 8 years of innovation
pau@pau.emailPau Garcia-Mil
pau@pau.emailPau Garcia-Mil
2005
2013
2005
2005
pau@pau.emailPau Garcia-Mil
From useful to easy
In India, Mobile Internet Traffic Surpassed Desktop Internet Usage in
May, 2012 - Other Countries to Follow
0%
20%
40%
60%
80%
100%
12/08 6/09 12/09 6/10 12/10 6/11 12/11 6/12
%ofInternetTraffic
Desktop Internet
Mobile Internet
India Internet Traffic by Type, Desktop vs. Mobile, 12/08  11/12
Source: StatCounter Global Stats, 11/12 16
pau@pau.emailPau Garcia-Mil
From useful to easy
In India, Mobile Internet Traffic Surpassed Desktop Internet Usage in
May, 2012 - Other Countries to Follow
0%
20%
40%
60%
80%
100%
12/08 6/09 12/09 6/10 12/10 6/11 12/11 6/12
%ofInternetTraffic
Desktop Internet
Mobile Internet
India Internet Traffic by Type, Desktop vs. Mobile, 12/08  11/12
Source: StatCounter Global Stats, 11/12 16
Pau garcia-mila -  Innovating like a Millenial
4 BABIES
12 SMARTPHONES
ARE WE ALREADY
IN THE MILLENIALERA?
MILLENIALS INNOVATION
=
INTERNET OF THINGS!
ARE WE ALREADY
IN THE IOTERA?
Pau garcia-mila -  Innovating like a Millenial
8/10ARE
RELATED
TO IOT!
ISNOTABOUTCREATING
ISABOUTMIXING
Pau garcia-mila -  Innovating like a Millenial
$220,95
(Amazon)
$30
(Amazon)
$19
(Amazon)
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
$3
(Amazon)
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
$220,95
(Amazon)
$67
(DIY)
$220,95
$220,95
WHY IS MOTOROLA
STILL SELLING BABY
MONITORS?
pau@ideafoster.com
ACT LIKE A
START-UP
IDEAS&
CODE&DATA&
BUILD&LEARN&
MEASURE&
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
Pau garcia-mila -  Innovating like a Millenial
THANK YOU
pau@paugarciamila.com

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Pau garcia-mila - Innovating like a Millenial