Paul Madden Frokostseminar 際際滷s
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This document provides advice on how to audit links and identify risky links that could lead to penalties. It recommends using a link auditing tool to divide links into those to remove, disavow, or keep. If penalties are received, the document advises removing links, using disavow files, and in some cases rebuilding links cautiously. It warns that over-removing links can be as harmful as under-removing. The key takeaways are to build links carefully, manage link profiles closely, and not believe unsupported claims, as sites with well-managed links can still succeed.
Paul Madden Frokostseminar 際際滷s
- 1. Links 油in 油2013 油 How 油to 油spot 油the 油bad 油 How 油to 油solve 油the 油problems 油
- 2. HOW TO SPOT A SHI**Y LINK BY PAUL MADDEN
- 3. HOW TO SPOT A SHITTY LINK BY PAUL MADDEN
- 4. What 油we 油will 油cover 油
- 5. Current 油state 油of 油 油 link 油building 油
- 6. How 油to 油audit 油 what 油you 油have 油
- 7. How 油to 油clean 油up 油 and 油solve 油issues 油
- 8. Who 油is 油Paul 油 Madden 油? 油
- 12. 200+ 油Sta鍖 油 油
- 14. In 油3 油countries 油
- 15. The Provider of the Largest Number of Links in the UK
- 16. BAD YEAR 2012 A For blatant SEO
- 17. PRE 1ST QUARTER OF 2012 Throw as many links as you dared Some counted some did not If you threw enough of the right stuff you won
- 18. WHAT CHANGED?
- 19. Further Pressure Penguin Unnatural Link Warnings Disavow Penalties all over the place &
- 21. IS A PENALTY OR FILTER PENGUIN AIMED AT SEO
- 22. TO DULL THE EFFECT OF DESIGNED People Chasing the Algorithm 油
- 23. PENALTIESLINK
- 24. Google have sent a number of waves of unnatural link warnings There is now a much more formal procedure to get the penalty removed They are still sending them
- 26. Timeline: 油 Unnatural 油Link 油Warning 油 Youre 油expected 油to 油clean 油up 油 2-足3 油weeks 油later 油 Manual 油penalty 油applied 油
- 27. If 油you 油get 油a 油penalty 油
- 29. WE ALL NOW FACE THE PROBLEM
- 30. Links are STILL the Signal
- 31. THEY NEED US WE MAKE THE SIGNAL
- 32. THE MYTHOF NATURAL LINKS
- 35. Dont follow what everyone else does or youll be in the next 鍖lter Guest Posts Infographics
- 36. WHATS LEFT ? TYPES OF LINK
- 37. PAID LINKS
- 38. GIFTS
- 39. ADVERTORIALS
- 40. Infographics! Guest posts! Directories! Social Bookmarks! Paid in content !
- 41. TYPES OF LINK PROFILES THERE ARE 2
- 42. YOU HAVE TO MANAGE EACH ONE EVERY LINK HAS RISK
- 43. Validate every link opportunity! Only buy link building services if the company can demonstrate that they know what risk is and how they handle it! Be realistic in your link risk exposure !
- 44. Link 油Value 油
- 45. Link 油Value 油 DA 油 油Higher 油is 油beSer 油 CitaTon 油Flow 油 油Higher 油is 油beSer 油 Trust 油Flow 油 油Higher 油is 油beSer 油 Page 油Rank 油-足 油 油0-足10 油
- 46. Link 油equity 油/ 油number 油of 油outbound 油links 油 = 油 Value 油passed 油
- 47. Quality 油raters 油 Disavow 油 Spam 油Team 油
- 48. EWOQs 油
- 49. EWOQs 油
- 52. 10,000 油Quality 油Raters 油
- 53. At 油least 油4 油 油 other 油companies 油
- 55. Who 油said 油 is 油just 油a 油machine 油? 油
- 56. Trust 油
- 58. We needed to try understand what the link risk was of every link we had placed or were going to place
- 60. Google have hidden what they consider a bad link well To rank you have to build, but you have to manage the risk far more
- 61. MANAGING THE RISK OF LINK BUILDING 1. 2. 3. Have someone audit your links with experience 油 Audit what you have 油 Determine what is risky and what to remove
- 62. Removing is almost as bad as not removing! If you determine what the problem links are, out of every 100 links you identify as bad Google probably only thinks 20 are bad! Removing all 100 is as bad for your rankings as getting penalised in some cases!
- 71. WHAT TO LOOK FOR! SIGNALS OF RISK!
- 72. 金 far higher % of on anchor! 金 higher % of sitewides! 金 higher % of suspect cctld! 金 more links that 40x or 50x!
- 73. What makes a link problematic? Reason for the site! Commercial Anchors again and again! Poor link metrics (Majestic / Moz / PR)! No Social Activity on a site (Twitter / Facebook)! Banned Words! Links to bad places! No interaction on the site! Wrong CCltd!
- 78. OR EVERY SUSPECT ONE LOOK AT EVERY LINK
- 80. 1 油
- 81. Submit 油your 油URL 油 油
- 82. 2 油
- 83. LinkRisk 油scores 油each 油link 油
- 84. 3 油
- 85. Divide 油your 油links 油up: 油-足 油 Links 油to 油remove 油 Links 油to 油disavow 油 Links 油to 油keep 油 油
- 87. Risk is obvious in the anchor text distribution!
- 95. 700+ 油beta 油signups 油in 油the 油queue 油in 油 72 油hours 油 油 3 油free 油entries 油to 油you 油 油
- 96. WHAT TO DO IF YOU GET CAUGHT?!
- 97. 3 Main Risks: Penguin Link Devaluation Link Warnings
- 98. If 油youve 油been 油penguined 油
- 99. AND WAIT FOR GOOGLE! REBALANCE!
- 100. If 油links 油are 油devaluing 油
- 102. If 油you 油get 油a 油 油 manual 油penalty 油
- 103. Manual Penalty: Link audit and clean-up! Link removal attempts (keep records)! Disavow the links that you cannot remove !
- 104. REMOVALS!
- 105. FOR EVERY LINK YOU REMOVE You have to consider what you might have to add & how
- 106. Disavow 油 De鍖ni&on: 油Ive 油been 油a 油bad 油boy 油
- 107. 油 油 油# 油 油example.com 油removed 油most 油links, 油but 油missed 油these 油 油hSp://spam.example.com/stu鍖/comments.html 油 油hSp://spam.example.com/stu鍖/paid-足links.html 油 油 油 油# 油 油Contacted 油owner 油of 油shadyseo.com 油on 油7/1/2012 油to 油 油 油 油# 油 油ask 油for 油link 油removal 油but 油got 油no 油response 油 油domain:shadyseo.com 油
- 108. 油 油 油www 油is 油not 油the 油same 油as 油non 油www 油to 油Google 油disavow 油
- 109. 油 油 油Most 油people 油disavow 油the 油whole 油domain 油
- 110. 油 油 油That 油is 油an 油important 油fact 油 Its 油probably 油why 油many 油sites 油are 油slowly 油dropping 油in 油ranking 油
- 111. UTF-足8 油 .txt 油 油 油 Or 油they 油will 油ignore 油it 油
- 113. WAIT!
- 114. Here 油
- 115. Some 油poor 油links 油can 油take 油months 油to 油get 油cached 油again, 油 油 if 油they 油ever 油do 油
- 116. REINCLUSION REQUEST IF YOU ARENT SUCCESSFUL TRY AGAIN 油
- 118. Dear 油Google 油Quality 油Team, 油
- 119. Reason 油why 油you 油are 油asking 油
- 120. AcTons 油you 油have 油taken 油 油
- 121. Show 油that 油you 油have 油changed 油
- 122. Be 油polite 油 Many 油Thanks 油 Paul 油 油
- 124. DONT WORK AS WELL AS THEY DID 301s
- 125. REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES
- 126. Takeaways 油
- 127. Link 油build 油with 油cauTon 油
- 128. Manage 油your 油link 油pro鍖le 油
- 129. Dont 油believe 油the 油hype 油
- 130. Sites 油with 油links 油sTll 油win 油 Every 油7me. 油