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Paul Writer Services Overview 2016

Jessie Paul
Jessie Paul

Paul Writer is a marketing advisory and services firm that helps B2B clients engage with qualified audiences through multiple connected marketing activities. It takes a holistic approach to managing clients' B2B buyer cycles from initial research to post-purchase. Services include marketing advisory, community management, program management, events, custom publishing and research. Sample clients include Adobe, Cisco, IBM, LinkedIn, Microsoft and SAP.

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2016 PaulWriter B2B Marketing Advisory & Services
What does Paul Writer do? 2 Paul Writer engages with clients to help them develop and manage their outreach to a qualified audience. Our approach is to enable consistent engagement with the target audience through multiple connected activities such as tweet chats, webinars, conferences, roundtables, research, advisory boards This approach is ideal when clients have a named wishlist of organisations and have specific titles/functions that they wish to connect with Since 2010, we have had the privilege of partnering organisations such as: Adobe Cisco Hindustan Times IBM LinkedIn Microsoft SAP and more
We help you manage the B2B buyer cycle 3 PHASE INITIAL RESEARCH PROBLEM DEFINITION SHORTLISTING FINAL SELECTION POST-PURCHASE Query Industry trends Competitor Offers 3rd Party Validations Rankings Customised to Industry Ease of use Compatibility Locations, Referrals Specific Solutions Relationship with sales Best solution Demonstrated competency Pricing Hand-holding Speed of closure Rationalizing purchase Add-on Benefits Deepen or disengage Content - Industry Research - Success Stories - Influencer Reports - Industry Specific Solutions - Use cases - Accessibility i.e. contact channels Testimonials Success Stories Awards Rankings Analyst reports Payment Models Additional value Solution design Benchmarks, ROI, Y-o-Y savings Pricing models 3rd party verification of claims Company updates 3rd party reviews Customer testimonials Cross-sales Added Benefits Marketing Tools Webinars Tweetchats Online ads Advertorials Newsletters Conferences Ranking Workshops Certification programs Roundtables Advertorials Facilitated connections to peer customers Awards White papers Case Studies Product Reviews Member community platform Product advisory boards Customer meet Advocacy program SOURCE: PAUL WRITER RESEARCH, FORESTER, GARTNER
Services Snapshot Service What Sample Clients Marketing Advisory Services Research and workshop approach to define the marketing problem and devise an appropriate response. Happiest Minds IBS Microsoft Tech Mahindra Community Management Design, build and manage a community of users, customers or prospects. This includes managing online awareness, content publishing and events calendar. Microsoft INDUS (Indian Users of SAP) HR Community (in progress) Program Management Office Act as an extended marketing organization of the client, manage a campaign using a larger ecosystem of providers Cisco LinkedIn SAP Online & physical events Conferences, Roundtables, curated agendas for conference-in-conference requirements, awards, tweetchats, webinars, certification programs, workshops Hindustan Times LinkedIn Microsoft Custom Publishing & Research Video interviews, case studies, research reports, articles, interviews, customer newsletters Adobe Yorke Communications Microsoft
All rights reserved. No portion of this presentation may be excerpted or reused without the authors written permission
About Jessie Paul All rights reserved. No portion of this presentation may be excerpted or reused without the authors written permission In 2010, Jessie Paul founded Paul Writer with a vision to raise the bar for marketing in India. Paul Writer offers marketing advisory services, campaign management, and community-as-a-service. Paul Writer is a vibrant marketing community of 30,000 senior executives covering 95% of Indias top firms. She is a much in demand speaker at business conferences in India and has also spoken at international forums such as Forbes Executive Womens Forum, USA, Dell Womens Entrepreneurship Network, Shanghai and most recently at India Conference at Harvard in 2016. Jessie Paul has two decades of experience as a marketer. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and was Chief Marketing Officer of Wipro Technologies from 2005 - 2009. Jessie is an independent director on the board of SQS India BFSI Ltd (SQSI: IN) Jessie Paul holds an MBA from Indian Institute of Management, Calcutta a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy. She is the author of No Money Marketing, published by Tata McGraw-Hill. A self-confessed social media junkie she tweets as @jessie_paul Read more at https://en.wikipedia.org/wiki/Jessie_Paul
Thank You For more details, please feel free to contact Jessie Paul jessie@paulwriter.com +91 98451 33198 Paul Writer Strategic Services Pvt Ltd 102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025. T: 080 4096 5053 paulwriter@paulwriter.com West African symbol or adinkra for help me and let me help you

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Paul Writer Services Overview 2016

  • 2. What does Paul Writer do? 2 Paul Writer engages with clients to help them develop and manage their outreach to a qualified audience. Our approach is to enable consistent engagement with the target audience through multiple connected activities such as tweet chats, webinars, conferences, roundtables, research, advisory boards This approach is ideal when clients have a named wishlist of organisations and have specific titles/functions that they wish to connect with Since 2010, we have had the privilege of partnering organisations such as: Adobe Cisco Hindustan Times IBM LinkedIn Microsoft SAP and more
  • 3. We help you manage the B2B buyer cycle 3 PHASE INITIAL RESEARCH PROBLEM DEFINITION SHORTLISTING FINAL SELECTION POST-PURCHASE Query Industry trends Competitor Offers 3rd Party Validations Rankings Customised to Industry Ease of use Compatibility Locations, Referrals Specific Solutions Relationship with sales Best solution Demonstrated competency Pricing Hand-holding Speed of closure Rationalizing purchase Add-on Benefits Deepen or disengage Content - Industry Research - Success Stories - Influencer Reports - Industry Specific Solutions - Use cases - Accessibility i.e. contact channels Testimonials Success Stories Awards Rankings Analyst reports Payment Models Additional value Solution design Benchmarks, ROI, Y-o-Y savings Pricing models 3rd party verification of claims Company updates 3rd party reviews Customer testimonials Cross-sales Added Benefits Marketing Tools Webinars Tweetchats Online ads Advertorials Newsletters Conferences Ranking Workshops Certification programs Roundtables Advertorials Facilitated connections to peer customers Awards White papers Case Studies Product Reviews Member community platform Product advisory boards Customer meet Advocacy program SOURCE: PAUL WRITER RESEARCH, FORESTER, GARTNER
  • 4. Services Snapshot Service What Sample Clients Marketing Advisory Services Research and workshop approach to define the marketing problem and devise an appropriate response. Happiest Minds IBS Microsoft Tech Mahindra Community Management Design, build and manage a community of users, customers or prospects. This includes managing online awareness, content publishing and events calendar. Microsoft INDUS (Indian Users of SAP) HR Community (in progress) Program Management Office Act as an extended marketing organization of the client, manage a campaign using a larger ecosystem of providers Cisco LinkedIn SAP Online & physical events Conferences, Roundtables, curated agendas for conference-in-conference requirements, awards, tweetchats, webinars, certification programs, workshops Hindustan Times LinkedIn Microsoft Custom Publishing & Research Video interviews, case studies, research reports, articles, interviews, customer newsletters Adobe Yorke Communications Microsoft
  • 5. All rights reserved. No portion of this presentation may be excerpted or reused without the authors written permission
  • 6. About Jessie Paul All rights reserved. No portion of this presentation may be excerpted or reused without the authors written permission In 2010, Jessie Paul founded Paul Writer with a vision to raise the bar for marketing in India. Paul Writer offers marketing advisory services, campaign management, and community-as-a-service. Paul Writer is a vibrant marketing community of 30,000 senior executives covering 95% of Indias top firms. She is a much in demand speaker at business conferences in India and has also spoken at international forums such as Forbes Executive Womens Forum, USA, Dell Womens Entrepreneurship Network, Shanghai and most recently at India Conference at Harvard in 2016. Jessie Paul has two decades of experience as a marketer. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and was Chief Marketing Officer of Wipro Technologies from 2005 - 2009. Jessie is an independent director on the board of SQS India BFSI Ltd (SQSI: IN) Jessie Paul holds an MBA from Indian Institute of Management, Calcutta a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy. She is the author of No Money Marketing, published by Tata McGraw-Hill. A self-confessed social media junkie she tweets as @jessie_paul Read more at https://en.wikipedia.org/wiki/Jessie_Paul
  • 7. Thank You For more details, please feel free to contact Jessie Paul jessie@paulwriter.com +91 98451 33198 Paul Writer Strategic Services Pvt Ltd 102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025. T: 080 4096 5053 paulwriter@paulwriter.com West African symbol or adinkra for help me and let me help you