Pauls Game Changing Presentation
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Needless to say, we are living through pretty interesting times. But the interesting age, ironically sounds a bit dull. I prefer to call it simply The Crazy Age And thats what my session is about today. Its about celebrating the crazy age as a time for companies to break free from the past. To embrace game changing ideas and radical thinking. Because one thing is for sure, if you dont someone else will.
Pauls Game Changing Presentation
- 1. Everything is changing. To capture that unique mixture of fear and excitement, bewilderment and complexity, opportunity and threat, intensity and unpredictability, only The Crazy Age will do. The 7th IDM B2B Marketing Conference
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- 4. Game changer It took Microsoft 15 years to reach $1b in sales. It took Google 6. Who will be the next and more importantly how quickly can they do it? Brands can thrive and die in minutes, hours and days on the interweb. Crazy, inspiring and scary! The 7th IDM B2B Marketing Conference
- 5. Game changer: Word of mouse is the holy grail. Focus has to be on creating and delivering a remarkable product or service. Marketing is no longer a band aid on mediocrity. In the crazy age you have to be interesting first and relevant second. The 7th IDM B2B Marketing Conference
- 6. Game changer - The biggest brands in the world are not the super brands of yesterday but the ME brands of today. Its the ME, ME, ME generation that rules. Those brands that are embracing the power of social innovation to create intimate relationships with their customers will be the biggest winners. The 7th IDM B2B Marketing Conference
- 7. Game changer: We moved from a relatively stable and predictable world where market leaders enjoyed economies-of-scale and derived dominance over smaller, copycat rivals. Instead it has given way to a more unpredictable environment where dominant market gorillas are increasingly vulnerable to the guerrilla strategies of nimbler, more creative opponents. The 7th IDM B2B Marketing Conference
- 8. Game changer - Crazy is the new black. Success in the new world is no longer about shying away from the bizarre, the unpredictable and the wildly unconventional but about embracing it and actively seeking it out. The 7th IDM B2B Marketing Conference
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- 15. 1: Change doesnt give a crap if you like it or not 2: Break the rules if youre serious about supersonic growth 3: Embrace the crazy age and work it to your advantage 4: Look at Challenger brand strategy as a real alternative 5: Dont be different, be radically different. This may ultimately be the only sane thing to do to buck convention, to defy expectation, to be predictably unpredictable. To stop asking ourselves if were being crazy and ask ourselves if were being crazy enough. The 7th IDM B2B Marketing Conference
- 16. The Q&A bit before the bar opens The 7th IDM B2B Marketing Conference