Paws & Claws
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Paws & Claws Pet Hotel was created by four friends as a new concept in pet boarding that offers convenience and affordable prices for customers while providing comfort, love and care for pets. The hotel accommodates pets from 1 hour to 1 month with hourly rates starting competitively low. It aims to be a trusted place that feels like a second home for pets when owners travel, which is important as the pet and human population in London increases, and Londoners travel more than others in the UK. The business focuses on building relationships through partnerships and using social media, Google Analytics, blogging, and search engine optimization to share information and drive traffic to their site.
Paws & Claws
- 1. For Very Important Pets! pawsandclawspethotel.co.uk
- 2. Paws & Claws PetHotel Contents 3 Market Overview 10 Paws & Claws the brand 11 Social Media Marketing 21 Google Analytics 26 Search Engine Optimisation About Us Welcome to our presentation. We are four friends Anna, Gery, Janet and Andrea. We love our pets so much and dont like leaving them in ordinary accommodation when we go away so we decided to open a hotel for pets with a difference. Paws & Claws was developed as a new and modern concept in animal boarding. Our focus is convenience at affordable prices for you our valued customer and comfort, love and care for your pet while you are away. Your pet can stay from 1 hour to 1 month with prices starting at our competitively low hourly rates.
- 3. PetHotel Market Overview As the population of London is increasing also the population of pets is increasing steadily The population of dogs and cats has been increasing by 3% each year in the last year 7 years 1.3 1.4 1.5 1.6 1.7 1.8 2007 2008 2009 2010 2011 2012 2013 Population of Cats & Dog in London 07-13
- 4. PetHotel Market Overview London is becoming a more and more pet friendly city: Dog Walks in London Various events/exhibitions Pets are becoming more and more welcome in Shops, Pubs, Buses, Stations, Tube Even offices started accepting Pets
- 5. PetHotel Market Overview People who live in London are heavy travellers, they travel 30 % more than rest of the country
- 6. PetHotel Target Segment Pet owners (mainly dogs and cats) who really care about their pets, who go the extra mile for them Travellers Medium-good income Pet lovers who live in the London area
- 7. PetHotel Solution we Bring to this Market Share One of the main problem for pet owners: Where to leave pets when away??? This can even stop the decision of having a pet!! solution > Pet owners need a place they can fully trust, a place that can be considered as a second home for their pets. We want to play on this key factor: PetHotel
- 9. Partnerships / Co-operations PetHotel Co-operation with London Dog Training Centre: We will take part of their events and training courses > in order to builds relationship and trust (which can drive decisions) Mutual sharing of database We will have presence on their website (link section, blog section) We will have presence on their newsletters We will be active on their blog We will also advertise on their website with Banners and Homepage takeover > if a person will book a stay in our Pet Hotel through London Dog Training centre, they will get 5% of the value of the booking
- 10. PetHotel Our Brand Our website consists of a simple design with colour blocked areas for easy visitor navigation Responsive design enables the site to be viewed via multiple mobile platforms We are a customer focused company, we encourage visitor interaction such as testimonials/video/social media/ meet the team/a pet photo gallery and much more The Logo, Website & Brand Focus PetHotel For Very Important Pets!
- 11. Social Media Marketing PetHotel Paws & Claws Pet Hotel on:
- 12. Social Media Marketing PetHotel Objectives: Inform (website, Facebook, Twitter, Newsletter) Entertain (Facebook, Instagram) Educate (blog, newsletter) Encourage social activity 1-3 posts/tweets/photos a day constantly increase number of followers create buzz around events, likes, responses, shares
- 13. PetHotel Facebook Companys news e. Hotel Improvements: new equipment, new stuff, etc Photo Competitons (Facebook): Dress your pet up! Pet of the month Loyalty program gather points an exchange them for rewards for your pet eg. free boarding credit, vouchers, discounts.
- 14. PetHotel Competition: Dress Up Ur Pet!
- 15. PetHotel
- 16. PetHotel Learn about advice and tips from our vets. written by professional animal trainers. Real life stories BLOG
- 17. PetHotel Newsletter Seasonal - once a month or quarterly Local info missing pets Events open days fund raisers and shows to attend and enjoy Hotel Improvements: new equipment, new stuff, etc Newsletter for FREE Each newsletter comes with an Unsubscribe Me link so if you at any time decide not to receive our newsletter any more it requires just one click.
- 18. PetHotel Examples: November: Winter Blues December: Christmas Pet Safety Food to avoid giving your pet at Christmas Newsletter
- 19. PetHotel
- 23. Google Analytics PetHotel Traffic Business Overview Who is coming to our website What people are looking at Which pages they are going to Traffic Source Report Shows your visits for the different search engines
- 24. Google Analytics PetHotel Keywords Report Shows non paid keyword analysis Dashboardsare a collection of widgets that give you an overview of the reports and metrics that you care about most
- 25. Google Analytics PetHotel Google Analytics is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).
- 26. PetHotel Search Engine Optimisation Site Structure Our website uses a semantic structured mark-up using HTML 5 Hierarchal use of relevant key phrases Use of unique Title Tags and Meta Description Tags on each individual page A sitemap for our visitors navigation and an XML sitemap for Google to recognise any changes to pages on the site http://pawsandclaws.co.uk Pet Hotel - Pet Accommodation Kennels - London <title> http://www.pawsandclaws.co.uk Pet Hotel - Pet Accommodation Kennels - London Pet Hotel - Pet Accommodation Kennels - London Dec 9, 2014 ... Pet Hotel Pet Accommodation Kennels London Paws & Claws Pet Hotel pawsandclawspethotel.co.uk/.../Pet hotel London Paws and Claws Pet Hotel is based in London , Angel... http://www.pawsandclaws.co.uk HTML TITLE TAG VISITORS SEARCH SEARCH RESULT
- 27. PetHotel Site Content Our content is updated regularly with latest news and offers We encourage regular visitor interaction We regularly check website load times and broken links Google Trends is used to find trending, relevant keywords Search Engine Optimisation pet hotel, pet accommodation, pet boarding pet hotel pet accommodation pet boarding
- 28. PetHotel Search Engine Optimisation Location of keywords Keywords and key phrases used in our title tag are located on the left of our home page and used moderately throughout the text on our web pages We include the keywords and phrases our visitors are searching for in our hyperlinks
- 29. PetHotel Search Engine Optimisation Sponsors Paws & Claws are proud supporters of: Links Our site has reciprocal external links with relevant, high ranking websites including social and media sites We ensure all internal pages are hierarchically linked to and from each other to increase linking power throughout our site We support animal charities, we display their links at the foot of our websites pages and links to our other business partners