The NCAA generates $4.2 billion annually from fans and partnerships. While college sports have become big business, student-athletes are still considered amateurs and do not receive direct payment beyond scholarships. However, some argue student-athletes should benefit more financially given their important revenue-generating role. A student-athlete's life involves balancing early practices and travel with academic coursework. College athletic department revenues have significantly increased for some schools between 2005-2008, with Hawaii seeing the largest growth. Television money, bowl games, and marketing deals are major sources of income in college sports. Some fans feel student-athletes are being exploited by their schools.
2. College SportsNational Collegiate Athletic Association or NCAA which is estimating a generated $4.2 billion from both fans and various partnership deals.
3. NCAASince its birth, the NCAA has grown into a multi-million dollar industry and some experts feel college athletes should begin to benefit more financially from the large revenues being brought in.
4. Why are students-athletes not getting paid?Student-athletes are students first and athletes second. They are not university employees who are paid for their labor. Many receive athletics grants-in-aid that can be worth more than $100,000.The NCAA believes that amateur athletics should not be infected with the pursuit of capitalism, thus, maintaining its purity in terms of amateur athletic competition
5. Life of a student-athleteLife for a college student-athlete can be a hectic. Early wake-up times, practices, team meetings and traveling out-of-state for competitions are just a few things the average student-athlete at any division-one school has to juggle. And they must stay on top of their grades.
6. RevenuesRank (by percentage point change)SchoolPercent of allocated revenue to total budget, inflation adjusted, 2005Percent of allocated revenue to total budget, inflation adjusted, 2008Percentage point change, 2005-2008Total reported athletics department revenue, inflation adjusted, 20081Hawaii9.4%26.3%16.9%$37,200,582 2Louisiana Tech43.8%55.4%11.6%$14,568,211 3Nevada Las Vegas39.0%49.6%10.6%$38,145,508 4Memphis19.2%29.6%10.4%$34,170,804 5Louisiana-Lafayette42.4%52.8%10.4%$11,429,370 6San Diego State42.8%52.5%9.8%$31,923,724
7. Sources of income in college sportsTelevision moneyBowl moneyMarketing
8. Student-athletsA lot of fan out there feel that student-athletes are being exploited from their universities and colleges
9. Story of the Fab 5http://www.youtube.com/watch?v=4cLNozbi6FU