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Pay it forward big idea brief

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Terence Donnelly
Terence Donnelly

The document contains a quote from Winston Churchill that states that people earn a living from what they acquire but create a life through what they contribute to others. It emphasizes that true fulfillment comes from giving to charity and helping others rather than solely focusing on personal financial gain.

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We make a living by what we get. We make a life by what we give. - Winston Churchill MARKETING HALL OF LEGENDS PAY IT FORWARD CHARITY WHAT IS THE KEY MARKETING ISSUE WE FACE? MARKETING LEADER WHO DO WE WANT TO CONNECT WITH AND WHAT DO WE REALLY KNOW ABOUT THEM? WHAT DRIVES THEM AWAY FROM OUR BRAND? WHAT DRIVES THEM TO OUR BRAND? WHAT IS THE SINGLE MOST IMPORTANT THING WE CAN TELL THEM?
WHY SHOULD THEY BELIEVE US? WHAT ARE THE MOST POWERFUL WAYS TO CONNECT WITH THIS TARGET? MANDATORIES HOW WILL WE MEASURE OUR SUCCESS?

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Pay it forward big idea brief

  • 1. We make a living by what we get. We make a life by what we give. - Winston Churchill MARKETING HALL OF LEGENDS PAY IT FORWARD CHARITY WHAT IS THE KEY MARKETING ISSUE WE FACE? MARKETING LEADER WHO DO WE WANT TO CONNECT WITH AND WHAT DO WE REALLY KNOW ABOUT THEM? WHAT DRIVES THEM AWAY FROM OUR BRAND? WHAT DRIVES THEM TO OUR BRAND? WHAT IS THE SINGLE MOST IMPORTANT THING WE CAN TELL THEM?
  • 2. WHY SHOULD THEY BELIEVE US? WHAT ARE THE MOST POWERFUL WAYS TO CONNECT WITH THIS TARGET? MANDATORIES HOW WILL WE MEASURE OUR SUCCESS?