ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Paying attention

•
•
A
afshinhakimi

The document describes a street with many optic shops in an unnamed location. While most shops had decorations and good lighting to attract customers, most shops only had one or two customers at most. However, one shop in particular had a steady stream of customers coming in and out. When asked why this shop was so busy, a vendor at a slower shop replied it was because they offered cheap frames. However, the document argues there are other reasons for the shop's success, including using good quality materials for frames, friendly customer service, and allowing customers to freely handle frames. In the end, even as other shops closed, the busy shop remained open serving customers.

1 of 9
Download to read offline
I decided to go and observe optic shops. In the pic1 and pic2, as you can see, the street is short but throughout of it, is many optic shops. Pic1 Because it's cold, most of the shops closed their doors, some vendors are standing on the street corner and look at the people that are passing by.
Pic2 Most shops have pretty decoration and good lighting, vendors are handsome. Famous brands, photos of celebrities with beautiful glasses ... that tempt or tickle you buying one of these glasses and feeling more attractive (Pic3, Pic4).
Pic3
Pic4 In principle, all this suggests that it should have been waiting for good sales, but it's not! There is not any buyer in most of them, or maximum one or two customer for some of them. Maybe you say: "Hey man, wait! Optic shops are not like chain stores or super stores that have full of customers, one or two customers in a random period are not too bad for them". But, how about that at the same time there are many customers in one of them? Every few minutes People come into the shop or get out after buying a glass (Pic5, Pic6)
Pic5
Pic6 Decoration of this shop is simple or maybe poor and not comparable to others, but how it can possible? I asked one of vendors who stood beside his store, a question" Why those store has many customers?" (Inside my question, I mean that, why that store has many customers and you were not) He replied:" For the only reason that vendors of this shop bring cheap glasses frame." But I disagree with him; there are many reasons for that: 1. Frames are cheap but the material of them is good. 2. While vendors are so busy but they always smile at customers and try to help them. 3. Vendors have the confidence and trust to customers, so the customers, themselves, can take the frame that they want from showcase or behind the counter (in the Pic7 a customer pick up a frame for test) 4. Customers can test as much as frame that they want.
Pic7 Finally, it still remains plenty of time for closing of other shops, this shop is being to closed Pic8, Pic9.
Pic8
Pic9

More Related Content

Paying attention

  • 1. I decided to go and observe optic shops. In the pic1 and pic2, as you can see, the street is short but throughout of it, is many optic shops. Pic1 Because it's cold, most of the shops closed their doors, some vendors are standing on the street corner and look at the people that are passing by.
  • 2. Pic2 Most shops have pretty decoration and good lighting, vendors are handsome. Famous brands, photos of celebrities with beautiful glasses ... that tempt or tickle you buying one of these glasses and feeling more attractive (Pic3, Pic4).
  • 4. Pic4 In principle, all this suggests that it should have been waiting for good sales, but it's not! There is not any buyer in most of them, or maximum one or two customer for some of them. Maybe you say: "Hey man, wait! Optic shops are not like chain stores or super stores that have full of customers, one or two customers in a random period are not too bad for them". But, how about that at the same time there are many customers in one of them? Every few minutes People come into the shop or get out after buying a glass (Pic5, Pic6)
  • 6. Pic6 Decoration of this shop is simple or maybe poor and not comparable to others, but how it can possible? I asked one of vendors who stood beside his store, a question" Why those store has many customers?" (Inside my question, I mean that, why that store has many customers and you were not) He replied:" For the only reason that vendors of this shop bring cheap glasses frame." But I disagree with him; there are many reasons for that: 1. Frames are cheap but the material of them is good. 2. While vendors are so busy but they always smile at customers and try to help them. 3. Vendors have the confidence and trust to customers, so the customers, themselves, can take the frame that they want from showcase or behind the counter (in the Pic7 a customer pick up a frame for test) 4. Customers can test as much as frame that they want.
  • 7. Pic7 Finally, it still remains plenty of time for closing of other shops, this shop is being to closed Pic8, Pic9.