PayLease Overview
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This document summarizes a company's marketing strategies and tactics. It discusses developing thought leadership through content shared on social media and with clients. It also discusses various marketing campaigns including webinars, blogs, downloads, press releases and social media. Additionally, it outlines field marketing efforts like tradeshows and resident-focused print and email materials. It concludes by reviewing the company website's performance and planned redesigns.
PayLease Overview
- 3. Branding & Thought Leadership o Share of Voice in Market Google Search results Leadership / Expertise Industry Pickups (Associations, Magazines, Blogs) o Content to share with Clients Drive utilization Develop thought leadership o Content to share with Leads Share with social networks Mention in sales calls to support sales process
- 8. Webinars with Industry Influencers
- 9. Blogs Quarterly: 12 blogs written by 9 different blog authors Diverse topics: Student Housing Employment/Hiring Fair Housing Law Resident/Convergent Billing Resident Issues Management Tips Retention Driving Payments
- 10. Downloads
- 11. Press Releases Website Reads PR Web Reads PR Web Pick Ups 92 1765 263 Website Reads PR Web Reads PR Web Pick Ups 908 2052 252
- 12. Awards
- 13. SOCIAL MEDIA
- 14. Facebook Ranking
- 15. Online Reviews 2014: 15 Online Reviews
- 16. Significant Facebook Ads Total Reach Website Clicks 53,379 600 Total Reach Website Clicks 27,100 13 Total Reach Website Clicks 44,926 376
- 18. FIELD MARKETING
- 19. 70+ Tradeshows & Events Annually
- 20. Large Exibition Goals & Results 50+ Engaged Leads 800+ Attendees 50,000+ Reached 120+ Attendees 200+ Participants 8,000 Emails Sent to Leads & Clients Booth Design Customer Party Facebook Advertising Panel Session Booth Contest Email Campaigns Influencer Participation Partner Co-Marketing
- 23. Sales & Customer Aids
- 24. Resident-Focused Print Materials Customizable printed marketing materials provided to property managers to help promote online payments. o Inserts o Door Hangers o Inserts
- 25. Resident-Focused Email Campaigns Customizable email campaign templates to promote online payments to residents.
- 26. Print Order Fulfillment Over 1,000 Playbooks Created per Quarter
- 28. WEB DEVELOPMENT
- 29. Website Performance YTD 399 Downloads 193 PMs / 48% Conversion 19 Calculator Submissions 8 Converted Leads / 42% Conversion 230 Contact Us Forms 107 Opps Created / 46% Conversion 90,416 units added to pipeline
- 30. Website Redesign: Lead Generation
- 31. Website Redesign: Enhanced Blog
- 32. Website Redesign: Marketo Form
Editor's Notes
- #24: Franklin Management Cash Pay Case Study HCA AMSI Integration / Student Housing Case Study Perrel Management Company - 1800 multifamily client using Property Boss Came to PayLease from another provider (PayPros); Focus is on our pricing and reporting features
- #30: Contact Us Form - YTD Inbound Forms - 230 Viable Leads / 107 Opps Created (90,416 units added to pipeline, average 845 units per opp) ROI Calculator - YTD 19 Viable Lead Submissions (42% Conversion Rate) / Resulted in 8 converted leads (5,570 units added to pipeline, 696 units average) Downloads YTD 399 Downloads (193 PMs / 48.4% Conversion rate)