Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

Aug 14, 2014Download as PPTX, PDF1 like804 views

The document discusses using Google Apps Script to automate reporting from Google Analytics and AdWords. It recommends using a pre-built "Google Analytics Report Automation (Magic)" script to pull Analytics data into spreadsheets. The script allows setting dimensions, metrics, filters and scheduling automated reports. Custom dashboards can then be built in spreadsheets and sites for a more powerful live reporting solution than the native Analytics dashboard.

Hardcore PPC Tactics
John W. Ellis
@johnWellis
Creating Custom AdWords Dashboard using App Script

@JohnWEllis
Current Reporting Options
Google Analytics Dashboard

@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
• Limited amount of rows
• No white-labeling
• Automation is limited
• Not user-friendly (or executive-friendly)

@JohnWEllis
Current Reporting Options
• Bid management is not needed
• Paying for accessible data

• Allows GA data into Apps Scripts
supported products
• Docs, Sites, Spreadsheets

@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script

@JohnWEllis
Google Analytics Report Automation (Magic).
• Script already created
• No coding required

@JohnWEllis
Using ‘Magic’
Google Analytics Report Automation (Magic).

@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
• Metrics & Dimensions

@JohnWEllis
developers.google.com/analytics
Google Analytics Report Automation (Magic).

@JohnWEllis
Replicate a Google Analytics Reporting
Automate Reporting using Google Apps Script

@JohnWEllis
Replicate a Google Analytics Reporting – Why?
Automate Reporting using Google Apps Script
• User Access Issues
• No Email or attachments

@JohnWEllis
Automate Reporting using Google Apps Script
• Custom Graphs / Charts
Replicate a Google Analytics Reporting – Why?

@JohnWEllis
Automate Reporting using Google Apps Script
• Triggers
Replicate a Google Analytics Reporting – Why?

@JohnWEllis
Where we are
Automate Reporting using Google Apps Script
• Install Google Analytics Report Automation (Magic)
• Get fields from developers.google.com/analytics
• Create schedule using Triggers
From Data to Dashboards

@JohnWEllis
Creating an AdWords Dashboard

@JohnWEllis
Advantages
Custom AdWords Dashboard
• Automated
• No Limitations
• Live Report
• Custom Design

Thank You!
John W. Ellis
@johnwellis
Thank You

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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

1. Hardcore PPC Tactics John W. Ellis @johnWellis Creating Custom AdWords Dashboard using App Script

2. @JohnWEllis Current Reporting Options Google Analytics Dashboard

3. @JohnWEllis Current Reporting Options Google Analytics Dashboard • Limited amount of rows • No white-labeling • Automation is limited • Not user-friendly (or executive-friendly)

4. @JohnWEllis Current Reporting Options • Bid management is not needed • Paying for accessible data

5. • Allows GA data into Apps Scripts supported products • Docs, Sites, Spreadsheets

6. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script

7. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script

8. @JohnWEllis Google Analytics Report Automation (Magic). • Script already created • No coding required

9. @JohnWEllis Using ‘Magic’ Google Analytics Report Automation (Magic).

10. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). • Metrics & Dimensions

11. @JohnWEllis developers.google.com/analytics Google Analytics Report Automation (Magic).

12. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). 1. GA Profile ID 2. Date Range 3. Metrics 4. Dimensions 5. Filters 6. Sheet name

13. @JohnWEllis Replicate a Google Analytics Reporting Automate Reporting using Google Apps Script

14. @JohnWEllis Replicate a Google Analytics Reporting – Why? Automate Reporting using Google Apps Script • User Access Issues • No Email or attachments

15. @JohnWEllis Automate Reporting using Google Apps Script • Custom Graphs / Charts Replicate a Google Analytics Reporting – Why?

16. @JohnWEllis Automate Reporting using Google Apps Script • Triggers Replicate a Google Analytics Reporting – Why?

17. @JohnWEllis Where we are Automate Reporting using Google Apps Script • Install Google Analytics Report Automation (Magic) • Get fields from developers.google.com/analytics • Create schedule using Triggers From Data to Dashboards

18. @JohnWEllis Creating an AdWords Dashboard

19. @JohnWEllis Creating an AdWords Dashboard

20. @JohnWEllis Creating an AdWords Dashboard

21. @JohnWEllis Advantages Custom AdWords Dashboard • Automated • No Limitations • Live Report • Custom Design

22. Thank You! John W. Ellis @johnwellis Thank You

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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

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