The document discusses building collective impact within the Canadian Mental Health Association (CMHA). It references quotes from past CMHA leaders about mental health stigma, the need to treat mental illness in communities rather than just hospitals, and overcoming challenges. The document outlines CMHA's vision, values, roles, goals and strategic directions going forward. It emphasizes working together across CMHA divisions and regions to better serve those with mental illness throughout the whole population from at-risk to most severe, through approaches like improving mental health literacy and making specialized care more accessible. The CEO seeks ideas on supporting change and a stronger, unified CMHA.