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Gregg Girling
Gregg Girling

Gregg Girling is the owner and founder of Perpetual Curiosity plc, a consultancy focused on understanding human behavior. The company specializes in brand strategy, customer and employee engagement, new product development, and qualitative research. Girling has worked internationally in advertising agencies and for clients in various industries. Some of the brands he has worked with include large Australian banks, Medibank, Jacob's Creek, Jaguar, and telecommunications companies. He is passionate about using human-centered design to build differentiated brands and customer experiences.

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Gregg Girling ring, ring? 0414168881 tweet, tweet? @ggirling tap, tap? gregg@perpetualcuriosity.com.au Owner/Founder of Perpetual Curiosity plc, a consultancy grounded in understanding what makes people tick. The company has 4 main focus areas: Brand Strategy Customer & Employee Engagement New Product Development Qualitative Research The order isn't hierarchical. ---- Internationally awarded strategist. A firm believer and enthusiastic practitioner of human-centred design. Passionate about building brands based on a strong and differentiated promise and real (rather than puffed up) customer experience. Worked internationally both in advertising/marketing agencies as well as client-side. A founding organiser Interesting South, Australia's first "theatre of ideas" Some of the brands I've worked with include all the Big 4 Australian banks, Medibank, Jacob's Creek, Jaguar, Lend Lease, Mercer, Subaru, Reckitt Benckiser, SBS, Telstra, Virgin and Vodafone. Specialties: Branding building and strategy, Customer Value Proposition (CVP) and Employee Value Proposition (EVP) development, Qualitative research, Advertising and Direct Marketing, New product and service development, Strategic partnership development, Marketing programme launches, International marketing (across Europe, the US and Australia), Human-centred design.
Industries - Airlines, Hotels, Car Hire, Telecoms, Technology, Financial Services (including Retail, Institutional & Online Banking, Equities, Cards), Media, Automotive, Insurance, FMCG, Retail, Professional Services, Health, Travel, Property, Food. Other: Effie Award winner - Author of 4 award winning papers for M&C Saatchi (2x Gold, 2x Bronze). The Effies are about ideas that work the kind that deliver real, measurable results for clients. I also led strategy for the agency, for one of Australias top 10 brands, to redefine their value proposition, and how to deliver it by means of root-to-branch customer experience. 18 months at The Campaign Palace as head of brand strategy for the agency's largest account, Westpac. My role included positioning the bank as sustainably-led (before sustainability became flavour-of-the-month), developing the architecture and brand advertising for Westpacs institutional bank, devising the strategy and positioning for many of the bank's critical B2B and B2C product campaigns and re-designing the customer experience for a sub-branded online foreign exchange service. All good stuff that added value for my clients. Ive done a lot of work with clients to deliver true insights the kind that reveal an exploitable opportunity not capitalised on by competitors. Ive done this successfully across an eclectic set of issues and organisations, from designing, managing and moderating research for target customers of Jaguars new top-of-the-range XJ (the sort of people prepared to plunk down a quarter of a mill for a new car), to developing insights into healthcare professionals and users dealing with heroin dependency, to helping BT Financial Group understand core motivators and differentiators for their employees and ultimately defining a new, highly relevant employee value proposition. This last project offered me the opportunity to use the human-centred design process, which I believe leads to better, highly differentiated and engaging solutions.

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  • 1. Gregg Girling ring, ring? 0414168881 tweet, tweet? @ggirling tap, tap? gregg@perpetualcuriosity.com.au Owner/Founder of Perpetual Curiosity plc, a consultancy grounded in understanding what makes people tick. The company has 4 main focus areas: Brand Strategy Customer & Employee Engagement New Product Development Qualitative Research The order isn't hierarchical. ---- Internationally awarded strategist. A firm believer and enthusiastic practitioner of human-centred design. Passionate about building brands based on a strong and differentiated promise and real (rather than puffed up) customer experience. Worked internationally both in advertising/marketing agencies as well as client-side. A founding organiser Interesting South, Australia's first "theatre of ideas" Some of the brands I've worked with include all the Big 4 Australian banks, Medibank, Jacob's Creek, Jaguar, Lend Lease, Mercer, Subaru, Reckitt Benckiser, SBS, Telstra, Virgin and Vodafone. Specialties: Branding building and strategy, Customer Value Proposition (CVP) and Employee Value Proposition (EVP) development, Qualitative research, Advertising and Direct Marketing, New product and service development, Strategic partnership development, Marketing programme launches, International marketing (across Europe, the US and Australia), Human-centred design.
  • 2. Industries - Airlines, Hotels, Car Hire, Telecoms, Technology, Financial Services (including Retail, Institutional & Online Banking, Equities, Cards), Media, Automotive, Insurance, FMCG, Retail, Professional Services, Health, Travel, Property, Food. Other: Effie Award winner - Author of 4 award winning papers for M&C Saatchi (2x Gold, 2x Bronze). The Effies are about ideas that work the kind that deliver real, measurable results for clients. I also led strategy for the agency, for one of Australias top 10 brands, to redefine their value proposition, and how to deliver it by means of root-to-branch customer experience. 18 months at The Campaign Palace as head of brand strategy for the agency's largest account, Westpac. My role included positioning the bank as sustainably-led (before sustainability became flavour-of-the-month), developing the architecture and brand advertising for Westpacs institutional bank, devising the strategy and positioning for many of the bank's critical B2B and B2C product campaigns and re-designing the customer experience for a sub-branded online foreign exchange service. All good stuff that added value for my clients. Ive done a lot of work with clients to deliver true insights the kind that reveal an exploitable opportunity not capitalised on by competitors. Ive done this successfully across an eclectic set of issues and organisations, from designing, managing and moderating research for target customers of Jaguars new top-of-the-range XJ (the sort of people prepared to plunk down a quarter of a mill for a new car), to developing insights into healthcare professionals and users dealing with heroin dependency, to helping BT Financial Group understand core motivators and differentiators for their employees and ultimately defining a new, highly relevant employee value proposition. This last project offered me the opportunity to use the human-centred design process, which I believe leads to better, highly differentiated and engaging solutions.