Law, as a marketing tool. E-commerce & legal.
1 like645 views
This document contains a presentation on various legal aspects of e-commerce. It discusses topics like intellectual property, privacy, cookies, terms and conditions, and legal training. For each topic, it provides brief explanations and considerations for businesses. The presentation emphasizes the importance of legal compliance and using the law as a marketing tool to build customer trust and confidence. It encourages businesses to make their legal information transparent, readable and ensure legal certainty on their websites.
Law, as a marketing tool. E-commerce & legal.
- 3. deJuristen E-Commerce & Legal aspects BY Matthias DOBBELAERE (PARTNER AT LEGAL FIRM dejuristen / lesjuristes) + (ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB) DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 4. OR: HOW TO PROFIT FROM LAW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 5. + CONTENTS INTELLECTUAL PROPERTY INFORMATION COOKIES TERMS & CONDITIONS TRAINING PRIVACY + Question? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen SOCIAL & BLOGGING
- 6. Intellectual Property: Why Should I Care? COPYRIGHT & TRADEMARKS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 7. YOURS TO TAKE? copyright on the web. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 8. CHECK WITH WEBDEVELOPER. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 9. (!) CRUCIAL: TRANSFER OF IP RIGHTS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 10. HOW DO I inform MY visitors? INFORMATION, INFORMATION DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 13. INFORM YOUR VISITOR AND BE TRANSPARENT. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 14. LEGAL OBLIGATIONS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 15. DONT BE EVIL. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 16. Terms and Conditions - Say what? Deliver great work. Get paid for results. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 17. MAINLY RELEVANT FOR B2C. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 18. RIGHT OF WITHDRAWAL. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 19. CRUCIAL CLAUSE = . DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 20. HOW DO YOU MENTION THIS? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 21. 1. SEPARATE BUTTON ON SITE WITHDRAWAL. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 22. 2. IN E-MAIL: BOLD AND FRAMED IN. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 23. IF NOT? 3 MONTHS withdrawal. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 24. BUT THERE ARE EXCEPTIONS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 25. PAY IN ADVANCE? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 26. LIABILITY PARCEL IS LOST OR STOLEN. SO, WHAT NOW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 27. PERIOD OF DELIVERY. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 28. LEGAL VS. BUSINESS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 29. DELIVER AS PROMISED. AND EXACTLY AS PROMISED. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 30. DONT FORGET THE PRICE TAG. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 31. VALUE ADDED TAX. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 32. AND HANDLING AND DELIVERY FEES? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 33. INFORM BEFORE CHECKOUT. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 34. T&C ENDLESS PoSSIBILITIES. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 35. BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 36. MY VISITORS, I know all about them. PRIVACY DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 37. I've never looked through a keyhole without finding someone was looking back. Judy GARLAND. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 38. PRIVACY HANDLE WITH CARE. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 39. SELLING ID DATA? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 40. E-MAIL MARKETING. ANY RULES? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 41. SOCIAL EVERYWHERE. BLOGGING & SOCIAL MEDIA DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 42. GREAT TOOLS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 43. DRAFT A SPECIFIC PRIVACY STATEMENT FOR YOUR PAGE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 44. PLAY NICE WITH PAID CONTENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 45. AGAIN: TRANSPARENCY IS KEY. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 46. CAUTION WITH FACEBOOK CONTESTS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 47. CREATE A SEPERATE FB-APP! MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 48. OH, ITs JUST A COOKIE. COOKIES DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 49. TYPES OF COOKIES? MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 50. BELGIAN LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 51. IMPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 52. EXPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 53. VIA BROWSER? MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 54. DUTCH LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 55. EXPLICIT CONSENT! MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 56. STRICT REGIME: CHAOS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 57. COOKIE MOBILE APP: COMING SOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 58. COOKIE MOBILE APP: COMING SOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 59. SCREENS MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 60. FREE APP WWW.COOKIEAPP.EU MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 61. I NEED SOME TRAINING. LEGAL TRAINING DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 62. CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 63. CHECK COOKIERECHT.BE DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 64. LAW IS A MARKETING TOOL. + TELL ME MORE! DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 65. USE LAW AS A MARKETING TOOL. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 66. DONT HIDE LEGAL INFORMATION: MAKE THEM READABLE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 67. NOT EVERYONE TRUSTS YOU/ YOUR WEBSHOP. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 68. SO, GIVE them reassurance. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 69. + NO SPELLING MISTAKES. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 70. + NO CONFUSION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 71. + NO CHEAP DESIGN. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 72. + NO LEGAL UNCERTAINTY. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 73. = MORE CONVERSION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 74. ASK NOT WHAT YOU CAN DO FOR THE LAW. ASK WHAT THE LAW CAN DO FOR YOU. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 75. Q&A BY MATTHIAS DOBBELAERE PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen