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PDN Overview
PDN Myth vs Reality
Internal and External
No difference between and Internal only program
and an Internal, partner, client, and open
program
1
Program and Pan Pearson
PDN is a program consisting of people,
processes, and tools capable of supporting all of
Pearson
2
Value Add
PDN increase productivity by reduce the learning
curve. Result is significant cost savings)
3
Vendor Agnostic
PDN is a stand alone program that can work
independently of an API Management Solution or
in conjunction with
4
Agenda
API as a Product
refers to the need of
product like
packaging and
support
API Product
PDN is a program
built on processes,
workflows, and tools
Program
Value of PDN is
recognized with you
look at a central vs.
decentralized
approach.
Value
PDN is a solution
that we can use to
address several
challenges and
opportunities
Opportunity
This is all great but
where are we going.
Next Steps
PDN is a program
but team makes it
successful
Team
API as a Product
API as a Product
obscure piece of Programming,
powerful piece of Technology,
powerful business Tool
Marketing and Promotion
People and teasm have to know the API exists
before it can be used
1
Location and Information
There has to be a single place to find information
about and accessing the API.
2
Grouping and Versioning
APIs need to be grouped like functionality in a
product and versioned so the latest is obvious
3
Support
Just as a product needs support in the form of a
helpdesk, APIs need support in a very similar
fashion
4
think of Value
Currently Decentralized
Geos
Business
Lines
Enterprise
Teams
Next
Gen
Curren
t
Gen
Current
environment
is Inefficient
and Costly
Teams.1000s
Capabilities1000s
For Example: PI
60% 40%
5%
10%
Decentralized 
Time associated
with API Support
PDN 
Time associated
With API support
Decentralized 
Time associated
with discovery
and learning
PDN 
Time associated
with discovery and
learning
Associated Effort and Value
Open
Incremental
Private
Incremental
API
Majority of effort, early.
Internal
Incremental.
Partner
Build and treat as a product regardless of intended audience.Productize
Early
Incremental, not Either, Or
PDN Program
Is and IS NOT
Fact
01
Portal.
Fact
02
Governance
Fact
03
Vendors
Fact
01
Processes
Fact
02
Standards
Fact
03
Tools
IS ISNT
10%
20%
40%
30%
Promotion.1
Onboarding2
Content.3
Support.4
The PDN is a set
of programs and
processes that can
be grouped into 4
sets of activity (or
categories)
Activity
Breakdown
What we DO
Promotion
Awareness
Social
Content
Hack-
a-
Thons
RoadshowMarketing
Marketing and Promotion
Consumer & Publisher Onboarding
Onboarding, Education,
and Self Service
Access
Access to PDN and APIs must be automated
and timely.
1
Documentation
APIs must be well documented and easily
understand
2
Code Samples
A picture is worth a thousands words. A sample
is worth a thousands tries
3
Sample Apps
Demonstrate how multiple APIs interact with one
another and demonstrate reuse
4
Onboarding and Education
Support for Publishers,
Consumers, Partners
and the Company as a
whole the printing
Consumers
Developers, teams, and laypeople who want to
understand and use the APIs
1
Publishers
Teams who create APIs
2
Partners
Different divisions, 3rd parties and/or clients
3
Company
The combination of all 3 make the program a
success.
4
Who we Support
30%30% 20%
15% 5%
Onboarding Integrations Tickets Samples Workshops
Support comes in many forms. There is a natural cycle of learning about a suite of APIs, sharing this
expertize, identifying areas that are difficult to understand and simplifying.
Type of Support
Challenges and
Opportunities
Challenges and Opportunities
We have a unique opportunity to take advantage of the PDN
by cataloguing all APIs to insulate Pearson from security
holes, lose of domain knowledge, and take advantage of the
newly evolving next generation of technologies
0
1
0
2
0
4
0
5
0
3
APIs
Everywhere
Losing
Knowledge
Informed
Next Gen is
Now
OnePearson
APIs are all over Pearson, unknown and
undocumented
As we lose people, we lose their associated
knowledge of technology.
We are unaware as an organization of many
technical capabilities
Perfect opportunity to add APIs to the PDN as
they are developed rather than afterwards
Straightforward and simple way to achieve
OnePearson
The Team
Team Members.
Program Director
PDN
Allen
Rodgers
Manager
Onboarding and Education
Launa
Stiles
Manager
Developer Services and
Support
Matt
Dalzell
Director
PDN Europe
Warwick
Bailey
Team Members
Manager
Onboarding and
Education
Launa
Stylese
Manager
Developer Services
and Support
Matt
Dalzell
Director
PDN Europe
Warwick
Bailey
Next Steps
Next Steps
Compliance Architecture Onboard Promote
01
02 03 04
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PDN Overview

  • 3. PDN Myth vs Reality Internal and External No difference between and Internal only program and an Internal, partner, client, and open program 1 Program and Pan Pearson PDN is a program consisting of people, processes, and tools capable of supporting all of Pearson 2 Value Add PDN increase productivity by reduce the learning curve. Result is significant cost savings) 3 Vendor Agnostic PDN is a stand alone program that can work independently of an API Management Solution or in conjunction with 4
  • 4. Agenda API as a Product refers to the need of product like packaging and support API Product PDN is a program built on processes, workflows, and tools Program Value of PDN is recognized with you look at a central vs. decentralized approach. Value PDN is a solution that we can use to address several challenges and opportunities Opportunity This is all great but where are we going. Next Steps PDN is a program but team makes it successful Team
  • 5. API as a Product
  • 6. API as a Product obscure piece of Programming, powerful piece of Technology, powerful business Tool Marketing and Promotion People and teasm have to know the API exists before it can be used 1 Location and Information There has to be a single place to find information about and accessing the API. 2 Grouping and Versioning APIs need to be grouped like functionality in a product and versioned so the latest is obvious 3 Support Just as a product needs support in the form of a helpdesk, APIs need support in a very similar fashion 4
  • 9. 60% 40% 5% 10% Decentralized Time associated with API Support PDN Time associated With API support Decentralized Time associated with discovery and learning PDN Time associated with discovery and learning Associated Effort and Value
  • 10. Open Incremental Private Incremental API Majority of effort, early. Internal Incremental. Partner Build and treat as a product regardless of intended audience.Productize Early Incremental, not Either, Or
  • 12. Is and IS NOT Fact 01 Portal. Fact 02 Governance Fact 03 Vendors Fact 01 Processes Fact 02 Standards Fact 03 Tools IS ISNT
  • 13. 10% 20% 40% 30% Promotion.1 Onboarding2 Content.3 Support.4 The PDN is a set of programs and processes that can be grouped into 4 sets of activity (or categories) Activity Breakdown What we DO
  • 15. Consumer & Publisher Onboarding
  • 16. Onboarding, Education, and Self Service Access Access to PDN and APIs must be automated and timely. 1 Documentation APIs must be well documented and easily understand 2 Code Samples A picture is worth a thousands words. A sample is worth a thousands tries 3 Sample Apps Demonstrate how multiple APIs interact with one another and demonstrate reuse 4 Onboarding and Education
  • 17. Support for Publishers, Consumers, Partners and the Company as a whole the printing Consumers Developers, teams, and laypeople who want to understand and use the APIs 1 Publishers Teams who create APIs 2 Partners Different divisions, 3rd parties and/or clients 3 Company The combination of all 3 make the program a success. 4 Who we Support
  • 18. 30%30% 20% 15% 5% Onboarding Integrations Tickets Samples Workshops Support comes in many forms. There is a natural cycle of learning about a suite of APIs, sharing this expertize, identifying areas that are difficult to understand and simplifying. Type of Support
  • 20. Challenges and Opportunities We have a unique opportunity to take advantage of the PDN by cataloguing all APIs to insulate Pearson from security holes, lose of domain knowledge, and take advantage of the newly evolving next generation of technologies 0 1 0 2 0 4 0 5 0 3 APIs Everywhere Losing Knowledge Informed Next Gen is Now OnePearson APIs are all over Pearson, unknown and undocumented As we lose people, we lose their associated knowledge of technology. We are unaware as an organization of many technical capabilities Perfect opportunity to add APIs to the PDN as they are developed rather than afterwards Straightforward and simple way to achieve OnePearson
  • 22. Team Members. Program Director PDN Allen Rodgers Manager Onboarding and Education Launa Stiles Manager Developer Services and Support Matt Dalzell Director PDN Europe Warwick Bailey
  • 23. Team Members Manager Onboarding and Education Launa Stylese Manager Developer Services and Support Matt Dalzell Director PDN Europe Warwick Bailey
  • 25. Next Steps Compliance Architecture Onboard Promote 01 02 03 04