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PE & VC
Embracing the New Normal
School of Business and Management CHRIST
III Annual Financial Services Symposium
July 2020
Anjana Vivek
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
2 2
At the Start
Take time out to think/reflect
 WHAT are the strengths that the entrepreneurs
bring to this business
 WHAT are the constraints they have to either
 Address or
 Accept (and work keeping this in mind)
3
At the Start
Do take time out to think/reflect
 Are they looking for funding, now or later?
 Can they bootstrap if you do not get funded?
 Can they generate revenue if you do not get
funded?
 What are the kinds of Funding options available
today for business?
 What are the alternate equity investment (plus)
options? VC/ PE/ Incubation?
4
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
5 5
Stages of business
 Idea / Seed
 R&D / Pilot / Proof of Concept
 Commercialization / Scale up
 Early Stage
 Growth / Later Stage / Expansion
 Turnaround
 Acquisition, Inorganic expansion
  etc.
 Funding Strategy & Investor Selection
depends on Stage
 Valuation & Valuation Multiples are connected
to stage
Different Investors: Different Mandates
 HNIs, informal and formal angel groups
 Seed Funds
 Venture Capital
 Private Equity
 Banks exploring innovative ways to fund SMEs
 Strategic Investors
 Corporate Funds; (Family) Business Groups, Indian & Global
 Directly and/or through a special division or subsidiary
 For employees alone or open to public
 As intellectual and/or financial capital with other facilities
 Government supported funds
 Impact Investors
 Incubators
 Accelerators
 Co-Creators
 Crowd funding
 Online funding platforms
7
Which
One
Could be
the

Right
Fit
for
the
Venture?
What Investors Look for
 INVESTOR FIT: Mandate and Fund Philosophy,
stage of investment cycle, other portfolio companies
 Team: Education, experience, multi-disciplinary, co-
founder team cohesiveness
 Past track, of team members both in and before this
venture, of business
 Idea/Business growth and history thus far, ability for
growth and sustainability
 Competitive scenario
 Risks
 Financial plan and funding strategy
AND IN A POST COVID-19 WORLD: RESILIENCE
Business Plan
 An output based on business model and
strategy, expected to evolve over time
 To be forward looking, based on past
knowledge of promoters and their work
experience in the existing or new venture
 Assumptions to be tested to see if they will be
valid for execution, i.e. to demonstrate this is not
a business plan on paper alone
 Risks to be factored in plan
 Multiple scenarios are looked at
 revenues expected are discounted
 costs and expected cash flows are factored
 sensitivity to key parameters are checked
Trends: to trigger thinking
POST COVID-19
 Time for Due diligence is increasing, as virtual meetings
replace physical ones, negotiations take more time
 Many investors prefer to focus on follow-on investment in
existing portfolio companies; hence VC funding for
entrepreneurs first round is impacted
 Entrepreneurs are being more than ever carefully
scrutinized for their capability, strength and resilience
 Strategic investment, tie-ups and deals are increasing as
ventures are consolidating, pivoting and closing down
business models that are not viable post the pandemic.
 Financial models are carefully scrutinized for utilization,
with a high focus on costs and operational efficiency
Trends: to trigger thinking
POST COVID-19
 Industries have been impacted, some negatively
(airlines, co-working), and some positively (online
education, telemedicine). This has impacted the way
investors are reviewing businesses and business models
 As more work gets done remotely, attention is being paid
to how organizations are managing the change, in
operations, in sales and marketing, in handling people
and managing fall outs due to stress and lack of face to
face discussions and more
 Some investors are waiting for better times and going
slow, others are ready to invest. Entrepreneurs therefore
need to do a due diligence before deciding which
investor to approach
Caselet: You are an investee
 Zyco Fund has a life Cycle of 10 years, this is a
fund with overseas investors
 In year 7 of the fund, Zyco has offered 1 million
USD for a 15% stake in Amaze Co., in
Bangalore
 The promoters of Amaze also have another offer
from Indo, an Indian Fund; they are offering
Rs.10 crores for 20 % stake in the company
 What are the key deal aspects the Amaze
founders should consider
12
Caselet  Debrief - Illustrative
 Promoters should make an effort to understand the
mandates of potential investors and their reasons
for investing
 The impact of an international investor vs an Indian
investor need to be thought through with due care
 The value add and brand accretion or depletion due
to an potential investor need to be factored, it is not
only about money and equity stake percentage
 The clauses and fine print in the contract need to be
checked in detail
13
Caselet  Debrief - Illustrative
 Founders should think through possible scenarios
over the next 3-5 years, assuming the company
does as well as projected and also assuming a
scenario where projections are not met
 Valuation today and valuation expected tomorrow,
both have a role to play in decision making
 Valuations expected in 3-5 years, depend on
assumptions made. These need to be thought
through carefully from multiple angles, operations,
finance, team, competitive landscape and more
14
Caselet: You are an investor
 GR Fund is a fund of alumni of GR Institution
 The Fund invests directly and sometimes the alumni may also
invest in individual capacity
 Blyitz, a for profit company, which is working on a BOP
(Bottom of the Pyramid) model has got a commitment from an
Angel Fund (AF)
 AF tells Blyitz that they will put in money along with another
co-investor, so Blyitz approaches GR Fund
 Another HNI Fund managed by a professional also hears of
this deal and asks for information
 How will you evaluate the investment proposal from Blyitz if
you are a Fund Manager for GR Fund? What if you are the
HNI Fund Manager, will your approach be different?
15
Caselet  Debrief - Illustrative
 Each Investor and Fund Manager will approach it
from his or her fund mandate and how the
investment and disinvestment from this company will
fit into this
 Internal aspects, such as stage in the Fund Life
Cycle, current portfolio on hand, etc. will also play a
key role in evaluation
 If multiple fund managers are involved, the
differences and similarities in the mandates of the
funds will need to be assessed
 There needs to be collective discussion as to who
will lead the deal, do the due diligence and play an
active role post the funding. One or more of the
Funds may be involved in these aspects and more
16
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
17 17
What a project must have
 TEAM with Execution Capability & Resilience
 Huge Addressable Market which can lead to
rapid growth, i.e. this implies:
 Total addressable market is really high
 Company/team has potential to address this market
 Company/team has ambition to address this market
 Company/team has the capability to Execute to
achieve high growth
 Risks are articulated
 .. Etc
Due diligence reviews (DDR)
Investment decision is based on DDR, some
illustrative reviews are below. Some aspects of these
may be done in-house by the investor, others may be
out-sourced to experts and professionals:
 People
 Business
 Market
 Technology
 Accounting
 Tax
 Legal
 HR
 Other..
An Illustrative Sales Quality Review..
 Quality impacts Valuation Multiple
 Illustrative indicative parameters, for DDR
 Sales Quantity
 Quality of revenue - in terms of
product/service/vertical/location etc.
 Average revenue per employee
 Number of customers, number of high value customers
 New customers added
 Customers lost
 Pipeline customers
 Customer acquisition strategy
20
Value Creation Review
 Investment should have potential for value
creation not value depletion; i.e. beyond
 Top line (revenues)
 Bottom line (profits) and
 Cash flow
 To understand financial and non-financial
aspects of business and investment into
business and impact on growth and survival
21
Due Diligence Example
E-commerce based special vertical
 Forecast was not reflecting expected reality
 Expenses uniform across optimistic to pessimistic scenarios
 Few expenses were static across several months/years
 31st March 20X0 were in1 city; 1st April 1 20X1 to YE in 4
cities; 1st April 20X2 in 8 cities i.e. sudden jumps; not
reflective of stage by stage expansion of business
 Recommendation: Management advised to
recast numbers to reflect reality of running
business and not just create an excel sheet
Due Diligence Example
Service aggregator(Service also listed on digital platform)
 Revenue/profitability review prior to 2nd tranche release
 Revenue was accounted on receipt, including annuity
 Costing exercise showed gross profit was low for all lines of
business, other than one, with a few loss making. This could
be due to low scale of business; needed further examination
with scenario analysis for growth
 Working capital constraints lead to acceptance of low
profit/loss activities with cash advance, against higher profit
jobs where cash would come in later in the delivery cycle
 Recommendation: Management advised to look into
revenue recognition, undertake costing exercise and to
relook at pricing strategy. Forecasts to be resubmitted
based on revised plan before 2nd tranche could be
released
Due Diligence Example
Example of forecast reflecting possibilities
 Pipeline for next year detailed out with customer
segmentation and probability of conversion based on
past record
 Domain knowledge and expertise demonstrated on
questioning, for example in food business about
customers eating habits etc.
 Recommendation: Prima facie this looked as if the
management had done their homework and that they
had domain knowledge. A technology product review
was recommended before getting into valuation and
negotiation
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
25 25
VC investment & exit
Initial
Meetings
Prelimnary
Project
Review by
Venture
Capitalist
Term Sheet
Signed by
Venture
Capitalist &
Promoters
Due
Diligence
Review of
Project
Venture
Capitalist
with Funds
Promoters
with
Project
Legal
Documents
/Agreement
Signed
Investment
made by
Venture
Capitalist
in Project
Mentoring
&
Monitoring
of Project
Divestment
& Exit
from
Project
Promoters
Venture
Capitalist
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
27 27
Valuation
 Based on
 Tangibles and intangibles
 Data and assumptions
 Subjectivity and objectivity
 Many methods of computation including but not
limited to
 Multiples of revenue, earning, user base etc
 Cash flow based, discounted
 Cost based
 Factor statutory, accounting, and tax implications
28
Valuation
 Identify valuation methods and drivers in your
industry
 Number of customers?
 Revenue?
 GMV?
 Number of unique views?
 Average revenue per customer?
 Profitability?
 Cash Flow generated?
 Combination of above?
 Other?
 Team
 Stakeholders associated  advisors, investors etc.
29
Valuation
 At the start value is mostly intangible, look at
how this can be made tangible..
 For eg. service  through content, follow up
calls, showcasing feedback, etc.
 Can you think of how one can can demo value in
a business? How can one improve the value
perception?
30
Valuation: Examples of Value Demonstrated
 Association with credible organisations, individuals
(incubation, acceleration etc..)
 Reputed persons on advisory board
 Marquee/discerning customers
 Feedback/testimonials from reputed persons or
persons in well established roles
 Ability to charge premium pricing
 Ability to address a huge market  i.e. ecommerce
companies, value without profits
31
32
Valuation : Startup Examples
Some angel investors/ Incubators/ Accelerators, set a
pre-decided equity percentage, illustrative example:
 Range between 7.5%-10% of company equity,
for Rs.25 lakhs investment
 25%-30% of the company, for the first amount
of investment, which could vary between 50
lakhs to 2 crores
 75% discount to valuation at next round by
investor
NOTE: Regulatory aspects and Tax MUST be factored In
by entrepreneur before accepting any terms.
33
Valuation : Startup Examples
Names/data changed to maintain confidentiality..
Mentoring:
 1. Edtech Co. 1 year old  Terms: month one meeting (half
day), Focus on growth strategy and advisory services for
leadership team: 2% equity
 2. Food tech idea stage  Terms: month 2 meetings (2 hour),
mentoring on growth strategy, funding strategy and help in
fund raising: 5% equity plus 1 % success fee of funds raised
 Statutory and tax issues to be addressed while equity is given
Incubation by Tech company:
 3. Idea stage: (i) Rs.50 lakhs was committed for 1st year, to be
drawn on need basis (ii) Admin/accounting etc. support to be
provided (iii) basic sustenance monthly fee of Rs.25,000 per
month agreed to for each of 2 founders: 48% equity with Tech
Company and balance equally by two founders
34
Valuation: Startup Examples
4. Investment in media/entertainment company in 2014!
(numbers changed to maintain confidentiality)
 HewS closed $10 million valuation from InvestorA
 Reading press reports, Investor 2 wanted to participate and
asked the promoters to suggest a valuation
 HewS Team and InvestorA decided at random: 20% increase
in 1 week, leading to valuation of $12 million;
 On flight as InvestorA travelled to meet Investor2, he decided
he would not just be a messenger, he would value add, so he
decided to up valuation to $18 m
 During negotiations, Investor2 gave final offer of $15 m
 Thus in about 10 days the company valuation went up by 50%,
from $10 m to $15 m
 Founders ended up with more money than they had planned
for and had to think of ways to spend this!
35
Valuation: Startup Examples
Names/data changed to maintain confidentiality..
Service business: Value add measures:
 5. Two year co.  Rebranded, reclassified domain, pre-funding;
on advise that revenue multiple would go up from 3 to 5.
 6. Three year co.  Changed business model to increasing
outsourcing of some service delivery aspects. Cost of inputs
increased, gross margins reduced, however operational
efficiency increased, net profit margins increased and valuation
multiples; i.e. revenue and PBT multiples increased.
Investor negotiation:
 7. Early stage idea: Jim had high technical knowledge, limited
financial knowledge. Investor Z convinced Jim that he could
partner and grow the company to high value in 3 years and
negotiated for half the business. Jim got into this without
understanding how shares could get further diluted in later
rounds of funding. At the end, Jim was left with less than 10% of
the company he started, however valuation was high.
At the start
Kinds of Investors
Due Diligence Review
Investment Process
Valuation
In Summary
Agenda
36 36
In Summary: Caution
 Entrepreneurs must demonstrate long term survival
capability and build a Financial Model that captures
elements of the business model
 Parties involved must look out for concern issues, hidden
agendas; must evaluate on value-based parameters
including but not limited to fund source, governance,
ethics and reputation
 One needs to keep an eye on the law, tax and statutory
regulations; these also impact valuation and deal
negotiation
 ..Think, do due diligence (whether investor or
entrepreneur).. And then proceed
For more 
 /anjanavivek
 https://www.linkedin.com/in/anjanavivek/
Thank you

More Related Content

PE and VC Funding: Embracing the New Normal

  • 1. PE & VC Embracing the New Normal School of Business and Management CHRIST III Annual Financial Services Symposium July 2020 Anjana Vivek
  • 2. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 2 2
  • 3. At the Start Take time out to think/reflect WHAT are the strengths that the entrepreneurs bring to this business WHAT are the constraints they have to either Address or Accept (and work keeping this in mind) 3
  • 4. At the Start Do take time out to think/reflect Are they looking for funding, now or later? Can they bootstrap if you do not get funded? Can they generate revenue if you do not get funded? What are the kinds of Funding options available today for business? What are the alternate equity investment (plus) options? VC/ PE/ Incubation? 4
  • 5. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 5 5
  • 6. Stages of business Idea / Seed R&D / Pilot / Proof of Concept Commercialization / Scale up Early Stage Growth / Later Stage / Expansion Turnaround Acquisition, Inorganic expansion etc. Funding Strategy & Investor Selection depends on Stage Valuation & Valuation Multiples are connected to stage
  • 7. Different Investors: Different Mandates HNIs, informal and formal angel groups Seed Funds Venture Capital Private Equity Banks exploring innovative ways to fund SMEs Strategic Investors Corporate Funds; (Family) Business Groups, Indian & Global Directly and/or through a special division or subsidiary For employees alone or open to public As intellectual and/or financial capital with other facilities Government supported funds Impact Investors Incubators Accelerators Co-Creators Crowd funding Online funding platforms 7 Which One Could be the Right Fit for the Venture?
  • 8. What Investors Look for INVESTOR FIT: Mandate and Fund Philosophy, stage of investment cycle, other portfolio companies Team: Education, experience, multi-disciplinary, co- founder team cohesiveness Past track, of team members both in and before this venture, of business Idea/Business growth and history thus far, ability for growth and sustainability Competitive scenario Risks Financial plan and funding strategy AND IN A POST COVID-19 WORLD: RESILIENCE
  • 9. Business Plan An output based on business model and strategy, expected to evolve over time To be forward looking, based on past knowledge of promoters and their work experience in the existing or new venture Assumptions to be tested to see if they will be valid for execution, i.e. to demonstrate this is not a business plan on paper alone Risks to be factored in plan Multiple scenarios are looked at revenues expected are discounted costs and expected cash flows are factored sensitivity to key parameters are checked
  • 10. Trends: to trigger thinking POST COVID-19 Time for Due diligence is increasing, as virtual meetings replace physical ones, negotiations take more time Many investors prefer to focus on follow-on investment in existing portfolio companies; hence VC funding for entrepreneurs first round is impacted Entrepreneurs are being more than ever carefully scrutinized for their capability, strength and resilience Strategic investment, tie-ups and deals are increasing as ventures are consolidating, pivoting and closing down business models that are not viable post the pandemic. Financial models are carefully scrutinized for utilization, with a high focus on costs and operational efficiency
  • 11. Trends: to trigger thinking POST COVID-19 Industries have been impacted, some negatively (airlines, co-working), and some positively (online education, telemedicine). This has impacted the way investors are reviewing businesses and business models As more work gets done remotely, attention is being paid to how organizations are managing the change, in operations, in sales and marketing, in handling people and managing fall outs due to stress and lack of face to face discussions and more Some investors are waiting for better times and going slow, others are ready to invest. Entrepreneurs therefore need to do a due diligence before deciding which investor to approach
  • 12. Caselet: You are an investee Zyco Fund has a life Cycle of 10 years, this is a fund with overseas investors In year 7 of the fund, Zyco has offered 1 million USD for a 15% stake in Amaze Co., in Bangalore The promoters of Amaze also have another offer from Indo, an Indian Fund; they are offering Rs.10 crores for 20 % stake in the company What are the key deal aspects the Amaze founders should consider 12
  • 13. Caselet Debrief - Illustrative Promoters should make an effort to understand the mandates of potential investors and their reasons for investing The impact of an international investor vs an Indian investor need to be thought through with due care The value add and brand accretion or depletion due to an potential investor need to be factored, it is not only about money and equity stake percentage The clauses and fine print in the contract need to be checked in detail 13
  • 14. Caselet Debrief - Illustrative Founders should think through possible scenarios over the next 3-5 years, assuming the company does as well as projected and also assuming a scenario where projections are not met Valuation today and valuation expected tomorrow, both have a role to play in decision making Valuations expected in 3-5 years, depend on assumptions made. These need to be thought through carefully from multiple angles, operations, finance, team, competitive landscape and more 14
  • 15. Caselet: You are an investor GR Fund is a fund of alumni of GR Institution The Fund invests directly and sometimes the alumni may also invest in individual capacity Blyitz, a for profit company, which is working on a BOP (Bottom of the Pyramid) model has got a commitment from an Angel Fund (AF) AF tells Blyitz that they will put in money along with another co-investor, so Blyitz approaches GR Fund Another HNI Fund managed by a professional also hears of this deal and asks for information How will you evaluate the investment proposal from Blyitz if you are a Fund Manager for GR Fund? What if you are the HNI Fund Manager, will your approach be different? 15
  • 16. Caselet Debrief - Illustrative Each Investor and Fund Manager will approach it from his or her fund mandate and how the investment and disinvestment from this company will fit into this Internal aspects, such as stage in the Fund Life Cycle, current portfolio on hand, etc. will also play a key role in evaluation If multiple fund managers are involved, the differences and similarities in the mandates of the funds will need to be assessed There needs to be collective discussion as to who will lead the deal, do the due diligence and play an active role post the funding. One or more of the Funds may be involved in these aspects and more 16
  • 17. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 17 17
  • 18. What a project must have TEAM with Execution Capability & Resilience Huge Addressable Market which can lead to rapid growth, i.e. this implies: Total addressable market is really high Company/team has potential to address this market Company/team has ambition to address this market Company/team has the capability to Execute to achieve high growth Risks are articulated .. Etc
  • 19. Due diligence reviews (DDR) Investment decision is based on DDR, some illustrative reviews are below. Some aspects of these may be done in-house by the investor, others may be out-sourced to experts and professionals: People Business Market Technology Accounting Tax Legal HR Other..
  • 20. An Illustrative Sales Quality Review.. Quality impacts Valuation Multiple Illustrative indicative parameters, for DDR Sales Quantity Quality of revenue - in terms of product/service/vertical/location etc. Average revenue per employee Number of customers, number of high value customers New customers added Customers lost Pipeline customers Customer acquisition strategy 20
  • 21. Value Creation Review Investment should have potential for value creation not value depletion; i.e. beyond Top line (revenues) Bottom line (profits) and Cash flow To understand financial and non-financial aspects of business and investment into business and impact on growth and survival 21
  • 22. Due Diligence Example E-commerce based special vertical Forecast was not reflecting expected reality Expenses uniform across optimistic to pessimistic scenarios Few expenses were static across several months/years 31st March 20X0 were in1 city; 1st April 1 20X1 to YE in 4 cities; 1st April 20X2 in 8 cities i.e. sudden jumps; not reflective of stage by stage expansion of business Recommendation: Management advised to recast numbers to reflect reality of running business and not just create an excel sheet
  • 23. Due Diligence Example Service aggregator(Service also listed on digital platform) Revenue/profitability review prior to 2nd tranche release Revenue was accounted on receipt, including annuity Costing exercise showed gross profit was low for all lines of business, other than one, with a few loss making. This could be due to low scale of business; needed further examination with scenario analysis for growth Working capital constraints lead to acceptance of low profit/loss activities with cash advance, against higher profit jobs where cash would come in later in the delivery cycle Recommendation: Management advised to look into revenue recognition, undertake costing exercise and to relook at pricing strategy. Forecasts to be resubmitted based on revised plan before 2nd tranche could be released
  • 24. Due Diligence Example Example of forecast reflecting possibilities Pipeline for next year detailed out with customer segmentation and probability of conversion based on past record Domain knowledge and expertise demonstrated on questioning, for example in food business about customers eating habits etc. Recommendation: Prima facie this looked as if the management had done their homework and that they had domain knowledge. A technology product review was recommended before getting into valuation and negotiation
  • 25. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 25 25
  • 26. VC investment & exit Initial Meetings Prelimnary Project Review by Venture Capitalist Term Sheet Signed by Venture Capitalist & Promoters Due Diligence Review of Project Venture Capitalist with Funds Promoters with Project Legal Documents /Agreement Signed Investment made by Venture Capitalist in Project Mentoring & Monitoring of Project Divestment & Exit from Project Promoters Venture Capitalist
  • 27. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 27 27
  • 28. Valuation Based on Tangibles and intangibles Data and assumptions Subjectivity and objectivity Many methods of computation including but not limited to Multiples of revenue, earning, user base etc Cash flow based, discounted Cost based Factor statutory, accounting, and tax implications 28
  • 29. Valuation Identify valuation methods and drivers in your industry Number of customers? Revenue? GMV? Number of unique views? Average revenue per customer? Profitability? Cash Flow generated? Combination of above? Other? Team Stakeholders associated advisors, investors etc. 29
  • 30. Valuation At the start value is mostly intangible, look at how this can be made tangible.. For eg. service through content, follow up calls, showcasing feedback, etc. Can you think of how one can can demo value in a business? How can one improve the value perception? 30
  • 31. Valuation: Examples of Value Demonstrated Association with credible organisations, individuals (incubation, acceleration etc..) Reputed persons on advisory board Marquee/discerning customers Feedback/testimonials from reputed persons or persons in well established roles Ability to charge premium pricing Ability to address a huge market i.e. ecommerce companies, value without profits 31
  • 32. 32 Valuation : Startup Examples Some angel investors/ Incubators/ Accelerators, set a pre-decided equity percentage, illustrative example: Range between 7.5%-10% of company equity, for Rs.25 lakhs investment 25%-30% of the company, for the first amount of investment, which could vary between 50 lakhs to 2 crores 75% discount to valuation at next round by investor NOTE: Regulatory aspects and Tax MUST be factored In by entrepreneur before accepting any terms.
  • 33. 33 Valuation : Startup Examples Names/data changed to maintain confidentiality.. Mentoring: 1. Edtech Co. 1 year old Terms: month one meeting (half day), Focus on growth strategy and advisory services for leadership team: 2% equity 2. Food tech idea stage Terms: month 2 meetings (2 hour), mentoring on growth strategy, funding strategy and help in fund raising: 5% equity plus 1 % success fee of funds raised Statutory and tax issues to be addressed while equity is given Incubation by Tech company: 3. Idea stage: (i) Rs.50 lakhs was committed for 1st year, to be drawn on need basis (ii) Admin/accounting etc. support to be provided (iii) basic sustenance monthly fee of Rs.25,000 per month agreed to for each of 2 founders: 48% equity with Tech Company and balance equally by two founders
  • 34. 34 Valuation: Startup Examples 4. Investment in media/entertainment company in 2014! (numbers changed to maintain confidentiality) HewS closed $10 million valuation from InvestorA Reading press reports, Investor 2 wanted to participate and asked the promoters to suggest a valuation HewS Team and InvestorA decided at random: 20% increase in 1 week, leading to valuation of $12 million; On flight as InvestorA travelled to meet Investor2, he decided he would not just be a messenger, he would value add, so he decided to up valuation to $18 m During negotiations, Investor2 gave final offer of $15 m Thus in about 10 days the company valuation went up by 50%, from $10 m to $15 m Founders ended up with more money than they had planned for and had to think of ways to spend this!
  • 35. 35 Valuation: Startup Examples Names/data changed to maintain confidentiality.. Service business: Value add measures: 5. Two year co. Rebranded, reclassified domain, pre-funding; on advise that revenue multiple would go up from 3 to 5. 6. Three year co. Changed business model to increasing outsourcing of some service delivery aspects. Cost of inputs increased, gross margins reduced, however operational efficiency increased, net profit margins increased and valuation multiples; i.e. revenue and PBT multiples increased. Investor negotiation: 7. Early stage idea: Jim had high technical knowledge, limited financial knowledge. Investor Z convinced Jim that he could partner and grow the company to high value in 3 years and negotiated for half the business. Jim got into this without understanding how shares could get further diluted in later rounds of funding. At the end, Jim was left with less than 10% of the company he started, however valuation was high.
  • 36. At the start Kinds of Investors Due Diligence Review Investment Process Valuation In Summary Agenda 36 36
  • 37. In Summary: Caution Entrepreneurs must demonstrate long term survival capability and build a Financial Model that captures elements of the business model Parties involved must look out for concern issues, hidden agendas; must evaluate on value-based parameters including but not limited to fund source, governance, ethics and reputation One needs to keep an eye on the law, tax and statutory regulations; these also impact valuation and deal negotiation ..Think, do due diligence (whether investor or entrepreneur).. And then proceed
  • 38. For more /anjanavivek https://www.linkedin.com/in/anjanavivek/ Thank you