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Peek analytics digiday brand conference report

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Kaitlin Atkinson
Kaitlin Atkinson

The document is a report on sharing of the #digidaybrandconference hashtag on Twitter from September 19, 2012. It summarizes that there were 551 total shares, reaching a unique audience of 188 people who could potentially see the content 349,400 more times through their social connections. The average network size was nearly 3,000 per person, so the conference content could indirectly reach over 349,000 additional people. Business, health/fitness, and fashion were the top interests of this audience.

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digiday brand conference Report Key Metrics: @digiday brand conference-aggregate | September - 19 - 2012 @digiday brand conference-aggregate had 551 Twitter shares during the report period. PeekAnalytics Total Shares identifies and maps the digital footprints behind the source profile of each mention; then segments the 551 audience into Consumer, Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share your Report Style: Share Report 188 34% content. Report Name: digiday brand conference-aggregate Report Date: 2012-09-19 Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 349.4K social connections across their social 349.4K graphs. 1
Identified Audience IDENTIFIED Report Style: Share Report AUDIENCE Report Name: digiday brand conference-aggregate Report Date: 2012-09-19 Audience Reach Insights Insights : - On average, each of digiday brand conference-aggregate's followers has 2,987 connections across all social media platforms. Therefore, digiday brand conference-aggregate can potentially indirectly reach AVERAGE 349,452 (117 x 2,987) NETWORK SIZE people. 2
Audience Interests Insights Insights : - Compared to the average audience, digiday brand conference-aggregate's audience's top three interests are Business, Health/Fitness, and Fashion. Report Style: Share Report Report Name: digiday brand conference-aggregate INTEREST AFFINITY Report Date: 2012-09-19 3

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Peek analytics digiday brand conference report

  • 1. digiday brand conference Report Key Metrics: @digiday brand conference-aggregate | September - 19 - 2012 @digiday brand conference-aggregate had 551 Twitter shares during the report period. PeekAnalytics Total Shares identifies and maps the digital footprints behind the source profile of each mention; then segments the 551 audience into Consumer, Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share your Report Style: Share Report 188 34% content. Report Name: digiday brand conference-aggregate Report Date: 2012-09-19 Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 349.4K social connections across their social 349.4K graphs. 1
  • 2. Identified Audience IDENTIFIED Report Style: Share Report AUDIENCE Report Name: digiday brand conference-aggregate Report Date: 2012-09-19 Audience Reach Insights Insights : - On average, each of digiday brand conference-aggregate's followers has 2,987 connections across all social media platforms. Therefore, digiday brand conference-aggregate can potentially indirectly reach AVERAGE 349,452 (117 x 2,987) NETWORK SIZE people. 2
  • 3. Audience Interests Insights Insights : - Compared to the average audience, digiday brand conference-aggregate's audience's top three interests are Business, Health/Fitness, and Fashion. Report Style: Share Report Report Name: digiday brand conference-aggregate INTEREST AFFINITY Report Date: 2012-09-19 3