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Peek analytics social audience reports ddcoletti _

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Kaitlin Atkinson
Kaitlin Atkinson

@ddcoletti had 372 Twitter followers in November 2012. Their social pull was 4x the average, indicating an influential audience. The audience was majority male, between 36-45 years old, from New York, and interested in sports, politics, and TV. They were more active on social media like Facebook and Quora than average, and attended Ivy League schools at a higher rate.

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@ddcoletti Audience Report Key Metrics: @ddcoletti | November - 24 - 2012 @ddcoletti had 372 Twitter followers and we've classified the ones we could into Consumer, Business, and Total Audience Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 372 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @ddcoletti 's audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 4x calculation, is gauged by how well connected @ddcoletti 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, ddcoletti and are thus better able to spread your message far and wide. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my Identified Audience employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 IDENTIFIED AUDIENCE 1
Audience Reach Insights Insights : - On average, each of @ddcoletti's followers has 3,539 connections across all social media platforms. Therefore, @ddcoletti can potentially indirectly reach 640,536 (181 x 3,539) people. AVERAGE NETWORK SIZE Audience Demographics ddcoletti Insights : -*Statistics based on 89% @ddcoletti | Feb 27 2009 of @ddcoletti's followers, whose sex we were able to determine. Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. SEX Insights : Tweets 3,947 - 38% @ddcoletti's audience is between 36 - Followers 372 45. - *Statistics based on 25% Following 512 of @ddcoletti's followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
Audience Demographics [continued] Insights : - Compared to the average @ddcoletti's female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @ddcoletti's male followers ddcoletti tend to be more in the 46 - 55 age range. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my MALE employer, their friends & family, or anyone they've FOLLOWERS BY ever met. AGE Audience Geographic Insights Insights : Tweets 3,947 - @ddcoletti has a higher percentage of followers Followers 372 from New York, New York than the typical Twitter Following 512 user. TOP CITIES 3
Audience Geographic Insights [continued] Insights : - @ddcoletti has a higher percentage of followers from New York than the typical Twitter user. TOP STATES/PROVINCES Insights : - @ddcoletti has a higher percentage of followers ddcoletti from USA than the typical Twitter user. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my TOP COUNTRIES employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 4
Audience Interests Insights Insights : - Compared to the average audience, @ddcoletti's audience's top three interests are Sport, Politics, and TV. ddcoletti @ddcoletti | Feb 27 2009 INTEREST AFFINITY Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 5
Audience Education Insights Insights : - @ddcoletti's followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usage ddcoletti Insights : - @ddcoletti's consumer @ddcoletti | Feb 27 2009 audience is active on at least 670 social profiles and/or blogs. Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. SOCIAL MEDIA USE Insights : Tweets 3,947 - 82% of @ddcoletti's followers have Facebook Followers 372 profiles. - @ddcoletti's has more Following 512 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 6
Audience Social Media Usage [continued] Insights : - 31% of @ddcoletti's consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Over ddcoletti @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. AUDIENCE Tweets 3,947 CROSS OVER Followers 372 Following 512 7

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Peek analytics social audience reports ddcoletti _

  • 1. @ddcoletti Audience Report Key Metrics: @ddcoletti | November - 24 - 2012 @ddcoletti had 372 Twitter followers and we've classified the ones we could into Consumer, Business, and Total Audience Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 372 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @ddcoletti 's audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 4x calculation, is gauged by how well connected @ddcoletti 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, ddcoletti and are thus better able to spread your message far and wide. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my Identified Audience employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of @ddcoletti's followers has 3,539 connections across all social media platforms. Therefore, @ddcoletti can potentially indirectly reach 640,536 (181 x 3,539) people. AVERAGE NETWORK SIZE Audience Demographics ddcoletti Insights : -*Statistics based on 89% @ddcoletti | Feb 27 2009 of @ddcoletti's followers, whose sex we were able to determine. Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. SEX Insights : Tweets 3,947 - 38% @ddcoletti's audience is between 36 - Followers 372 45. - *Statistics based on 25% Following 512 of @ddcoletti's followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average @ddcoletti's female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @ddcoletti's male followers ddcoletti tend to be more in the 46 - 55 age range. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my MALE employer, their friends & family, or anyone they've FOLLOWERS BY ever met. AGE Audience Geographic Insights Insights : Tweets 3,947 - @ddcoletti has a higher percentage of followers Followers 372 from New York, New York than the typical Twitter Following 512 user. TOP CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - @ddcoletti has a higher percentage of followers from New York than the typical Twitter user. TOP STATES/PROVINCES Insights : - @ddcoletti has a higher percentage of followers ddcoletti from USA than the typical Twitter user. @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my TOP COUNTRIES employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, @ddcoletti's audience's top three interests are Sport, Politics, and TV. ddcoletti @ddcoletti | Feb 27 2009 INTEREST AFFINITY Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. Tweets 3,947 Followers 372 Following 512 5
  • 6. Audience Education Insights Insights : - @ddcoletti's followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usage ddcoletti Insights : - @ddcoletti's consumer @ddcoletti | Feb 27 2009 audience is active on at least 670 social profiles and/or blogs. Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. SOCIAL MEDIA USE Insights : Tweets 3,947 - 82% of @ddcoletti's followers have Facebook Followers 372 profiles. - @ddcoletti's has more Following 512 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 6
  • 7. Audience Social Media Usage [continued] Insights : - 31% of @ddcoletti's consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Over ddcoletti @ddcoletti | Feb 27 2009 Doin' the bull dance. Feelin' the flow. Workin' it. Nothing I tweet represents the views of my employer, their friends & family, or anyone they've ever met. AUDIENCE Tweets 3,947 CROSS OVER Followers 372 Following 512 7