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Peel Company Overview

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Kevyn Smith
Kevyn Smith

Peel Interactive is a digital agency located in Seattle that offers services including digital strategy, creative design, UX design, project management, marketing, and web development. They emphasize creativity, innovation, and emerging technologies. Their process involves defining goals, brainstorming concepts, developing websites, and deploying/launching projects. They have experience across industries and pride themselves on quality work and client service.

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A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com | bizdev@peelinteractive.com
A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Why Peel Interactive? Dan Riley • Our award-winning creativity, innovation, and imagination. President, Interactive Director Partner • Our passion for interactive and obsession with emerging technologies. Dan serves as the business • Our founders interactive talent and experience. lead for all projects, as well as leading the interactive development of all projects • Our portfolio of work. in the studio. When not working he enjoys rock climbing and • Our highly imaginative flash animation and action scripting skills. riding his motorcycle. • Our speed and flexibility to market. • Our candid and genuine company culture of integrity, tesponsibility and accountability. • Our industry-wide reputation for client service. • Our attention to detail and our commitment to our clients. • Our staff of designers, producers and developers that have a wide range of experience in developing interactive experiences and marketing. Kevyn Smith • We create online marketing that people talk about. Executive Creative Director Partner • We have fun and we love what we do. Kevyn drives the creative vision at Peel. He serves as the creative lead on all projects and also oversees all designers and outside artists. When not working, Kevyn enjoys writing music, travelling and ridinghis scooter around Seattle. Page 2
A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com We Are A Digital Solutions Agency. Peel is a digital agency and production house. We offer full service client partnerships with a perfect mix of creativity, client services, innovation and technology. Our core competencies include: Digital Business Research & Analytics | Digital Strategy| Customer Cultivation Creative Direction, Design & Content Development Experience Strategy | Digital Design Development | Motion Graphics | Game Design Copy writing | Interactive Brand Positioning User Experience Design Information Architecture | Usability Testing | User Interface Design Project Management Content Management | Account Management Tra c & Promotion Campaign Strategy & Management | Rich Media Advertising | Viral | Search Engine Optimization Technology & Implementation Content Management Systems | Application Development | Web Site Development | Back end Programming Mobile Applications Page 3
A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Clients we’ve done work with. Without our clients we would just be a bunch of people with computers. Below is a selection of clients that Peel has done work for. For a more complete list, we encourage you to visit our website. Page 4
A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Our Process: Flexible and Scalable. Peel Interactive employs a distinct and highly effective five step production process, motivated by creativity, quality, accountability, and collaboration. By design, our web development process can be scaled to accommodate any size project. Large or small, the core approach remains the same. Dream Develop The DREAM stage is where we get to think big. We take your objectives, In the DEVELOP stage the site starts to come to life with code, animation business goals, our ideas and mix them together to see what comes out. sound and video. Once design is signed off on by our client, we take our In this stage we are not locked in to any one concept. We brainstorm and visual storyboards and creative comps and other design findings and start really take the time to think about your audience, your goals and how best developing. Here, we optimize code and graphics, set up any tracking needed, to produce the right project, that meets your needs. We look at your market, tie in back end functionality and optimize for search engines. We then set your competitors and larger trends. We’ll go inside your brand, tapping up a test environment on our server for our clients to be able to access directly. internal knowledge through stakeholder interviews. It’s all about arriving at Alpha and Beta versions are delivered, with each round we move closer and those big insights that lead to really big ideas. closer to an end product. Once Beta is complete, it is time for final testing and deployment. De ne Deploy The DEFINE Stage is about defining the project and locking down the concept. This step sets the tone and direction of the project. During this time, we define The DEPLOY stage happens in conjunction with the project launch. It is project requirements, determine critical success factors and review business important for us to connect strategy and execution. In this stage, final objectives with our client partners. It is at this time that a consensus is achieved design, code and content are integrated, tested and re-tested. Quality for overall strategy and creative. It is in this stage that the creative process assurance is performed to ensure that everything works perfectly. culminates into a final specification document, technical requirements written, Once testing is complete, the final product launches. We help our clients content defined and the wireframes are designed. successfully deploy their project and determine final metrics for success. Through road mapping, we lay out any next steps or future phases to ensure that business goals are fully realized. This can come in the form Design of additional phases of work for the project, viral or guerilla tactics or banner ad campaigns to drive traffic. The DESIGN stage is where we get to be creative and explore ideas from our DREAM stage. Here, design exploration, user interface design and animation are explored. Prototypes are created to test user flows and patterns. Paper models, detailed visual mock-ups, mood boards and schematics are created to guide us and validate our thinking. Once this is done, we test our designs and models to assure smart user functionality and to determine what is successful and what can be refined. Page 5

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Peel Company Overview

  • 1. A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com | bizdev@peelinteractive.com
  • 2. A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Why Peel Interactive? Dan Riley • Our award-winning creativity, innovation, and imagination. President, Interactive Director Partner • Our passion for interactive and obsession with emerging technologies. Dan serves as the business • Our founders interactive talent and experience. lead for all projects, as well as leading the interactive development of all projects • Our portfolio of work. in the studio. When not working he enjoys rock climbing and • Our highly imaginative flash animation and action scripting skills. riding his motorcycle. • Our speed and flexibility to market. • Our candid and genuine company culture of integrity, tesponsibility and accountability. • Our industry-wide reputation for client service. • Our attention to detail and our commitment to our clients. • Our staff of designers, producers and developers that have a wide range of experience in developing interactive experiences and marketing. Kevyn Smith • We create online marketing that people talk about. Executive Creative Director Partner • We have fun and we love what we do. Kevyn drives the creative vision at Peel. He serves as the creative lead on all projects and also oversees all designers and outside artists. When not working, Kevyn enjoys writing music, travelling and ridinghis scooter around Seattle. Page 2
  • 3. A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com We Are A Digital Solutions Agency. Peel is a digital agency and production house. We offer full service client partnerships with a perfect mix of creativity, client services, innovation and technology. Our core competencies include: Digital Business Research & Analytics | Digital Strategy| Customer Cultivation Creative Direction, Design & Content Development Experience Strategy | Digital Design Development | Motion Graphics | Game Design Copy writing | Interactive Brand Positioning User Experience Design Information Architecture | Usability Testing | User Interface Design Project Management Content Management | Account Management Tra c & Promotion Campaign Strategy & Management | Rich Media Advertising | Viral | Search Engine Optimization Technology & Implementation Content Management Systems | Application Development | Web Site Development | Back end Programming Mobile Applications Page 3
  • 4. A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Clients we’ve done work with. Without our clients we would just be a bunch of people with computers. Below is a selection of clients that Peel has done work for. For a more complete list, we encourage you to visit our website. Page 4
  • 5. A DIGITAL SOLUTIONS AGENCY 1402 3rd Ave. Ste. 420 Seattle WA, 98101 | p.206.284.8864 | f. 206.633.1431 | www.peelinteractive.com Our Process: Flexible and Scalable. Peel Interactive employs a distinct and highly effective five step production process, motivated by creativity, quality, accountability, and collaboration. By design, our web development process can be scaled to accommodate any size project. Large or small, the core approach remains the same. Dream Develop The DREAM stage is where we get to think big. We take your objectives, In the DEVELOP stage the site starts to come to life with code, animation business goals, our ideas and mix them together to see what comes out. sound and video. Once design is signed off on by our client, we take our In this stage we are not locked in to any one concept. We brainstorm and visual storyboards and creative comps and other design findings and start really take the time to think about your audience, your goals and how best developing. Here, we optimize code and graphics, set up any tracking needed, to produce the right project, that meets your needs. We look at your market, tie in back end functionality and optimize for search engines. We then set your competitors and larger trends. We’ll go inside your brand, tapping up a test environment on our server for our clients to be able to access directly. internal knowledge through stakeholder interviews. It’s all about arriving at Alpha and Beta versions are delivered, with each round we move closer and those big insights that lead to really big ideas. closer to an end product. Once Beta is complete, it is time for final testing and deployment. De ne Deploy The DEFINE Stage is about defining the project and locking down the concept. This step sets the tone and direction of the project. During this time, we define The DEPLOY stage happens in conjunction with the project launch. It is project requirements, determine critical success factors and review business important for us to connect strategy and execution. In this stage, final objectives with our client partners. It is at this time that a consensus is achieved design, code and content are integrated, tested and re-tested. Quality for overall strategy and creative. It is in this stage that the creative process assurance is performed to ensure that everything works perfectly. culminates into a final specification document, technical requirements written, Once testing is complete, the final product launches. We help our clients content defined and the wireframes are designed. successfully deploy their project and determine final metrics for success. Through road mapping, we lay out any next steps or future phases to ensure that business goals are fully realized. This can come in the form Design of additional phases of work for the project, viral or guerilla tactics or banner ad campaigns to drive traffic. The DESIGN stage is where we get to be creative and explore ideas from our DREAM stage. Here, design exploration, user interface design and animation are explored. Prototypes are created to test user flows and patterns. Paper models, detailed visual mock-ups, mood boards and schematics are created to guide us and validate our thinking. Once this is done, we test our designs and models to assure smart user functionality and to determine what is successful and what can be refined. Page 5