Pelagus
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The document proposes opening an underwater cafe called Pelagus in Croatia to address boring cafe designs. The cafe would be built with glass walls underneath the sea allowing patrons to see marine life while dining. The target market would be rich tourists and aquarium enthusiasts. While facing competition from other establishments, the unique selling point is that it would be the only underwater cafe in Croatia, providing a different and memorable experience.
Pelagus
- 1. Pelagus
- 2. Problems Boring design in cafes and restaurant No many aquarium parks in Croatia There are no place in whole Adriatic where you can see a sharks Noise in nightclub (water - insulation)
- 3. Idea The caf辿-restaurant under the sea Wall will be build by glass Big aquarium with a lot of animals People in the caf辿 will be able to see how the bottom of the sea and the animals in it look like
- 4. Target market Rich people Tourist People who like aquarium
- 5. Competition Restaurants Caf辿s Pubs Aquarium SPLIT
- 6. USP Unique underwater cafe Different from others Life memories Only underwater caf辿 in Croatia
- 7. Revenue
- 8. How to launch Find a place where is clear see Near the popular beech/place A lot of animals in sea Advertising before opening Made a great web site http://pelagus.weebly.com/ https://www.facebook.com/pages/Pelagus/ 410915052426625?ref=aymt_homepage_panel
- 10. Summary Problem- boring design Idea- underwater caf辿 Target market- rich people, tourists Competition Aquarium SPLIT USP- unique, different, only in Croatia
- 11. Thank you