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Pensar 2013

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Kristin Will

This document summarizes the services of Pensar, a product design and engineering firm. Pensar specializes in bringing projects in on time and on budget when schedules are tight and feedback is unclear. They have extensive experience in various industries, with a portfolio including work for Microsoft, Fluke, and Gunnar Optiks. Pensar takes a collaborative approach and sees projects through from concept to production. Their flexible process is tailored for each client's goals.

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WE’RE THE TEAM YOU CALL WHEN THE SCHEDULE IS IMPOSSIBLE, FEEDBACK IS CONVOLUTED, AND THE CEO IS BREATHING DOWN YOUR NECK. Since 2001 Pensar has designed and engineered world-class products that resonate with people.
WE ARE INDUSTRIAL DESIGN TRANSPARENCY
WE ARE MECHANICAL ENGINEERING Microsoft XBOX Speedwheel
WE ARE ELECTRICAL & SOFTWARE
ABOVE ALL, WE’RE A TEAM DEDICATED TO MAKING YOUR PRODUCT SING. ON TIME. ON BUDGET.
WE COLLABORATE WITH GREAT CLIENTS
OUR BIG PICTURE THINKING KEEPS YOUR OBJECTIVES FRONT AND CENTER BRAND EXPERIENCE PRODUCT Design marketing Observation + Opportunities Positioning Business objectives User research and testing Industrial Design + Engineering Strategic targeting Insights to interactions User Interface
OUR PROCESS IS FLEXIBLE, COMPLETE AND TAILORED TO MEET YOUR GOALS Discovery Concept Refinement Production
SELECTED WORKS
Pensar worked with the Fluke team to design three new Laser Distance Meters (LDMs), the 414D, 419D, and 424D. We created a modern visual language that embraces Fluke's design heritage.
ENGINEERING BEAUTY SURFACE Pensar helped Microsoft’s New Product Innovation group bring Surface to life. We are proud of our contributions, including the easy alignment and solid feel of the touch cover and it's connection to Surface. Our prowess in tolerance analysis turned Surface into a high precision machine with just the right feel.
ENHANCING THE DIGITAL DEVICE EXPERIENCE Gunnar Optiks creates eyewear to alleviate fatigue associated with long hours behind a screen. The lenses provide slight magnification combined with a yellow tint that mitigates strain from florescent bulbs. Gunnar asked Pensar to design styles that would be appropriate for both genders and build on their tech-driven identity.
REFINEMENT Details are honed through graphic illustrations and 3D renderings. We work with the Gunnar team and their manufacturers to make sure the fine points are realized.
DELIVER We make sure our clients cross the finish line strong. Pensar is a responsive development partner you can trust to come through with stellar results. 2011 Spark Award Winner
FULL-THROTTLE ENGINEERING Microsoft chose Pensar as the sole mechanical integration and detail partner for the new Xbox console, from the ground up. 100% of the mechanical design, mechanical system integration, and execution was done by the Pensar team. A few key contributions include: + Design for high-volume manufacturing (20M+ ARU) + Key contributions to the thermal system design and execution + Full ownership of CAD data, production model structure, and details + System shock and vibration analysis, mitigation, solution definition and execution + Jealous guarding of Industrial Design intent and details + In-depth interaction with tooling design and detailed part manufacturing + Ownership of manufacturing tooling for inspection and assembly + Deep involvement in qualification and testing process of all parts to the full system
ILLUMINATING THOSE AT RISK SHINING A LIGHT ON ONE OF THE TOUGHEST JOBS ILLUMAGEAR’s first product is The Halo Light™, a patent-pending 360º light system worn at head-level that produces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times, especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and Mechanical Engineering on this exciting project. Stay tuned for updates in the future.
REVITALIZING PRODUCTS BY LISTENING TO USER NEEDS Pensar redesigned the Quinton Q-Stress. When paired with a treadmill, it measures the heart’s ability to respond to external stress. Due to it’s stellar performance Q-Stress is considered to be the gold standard of the industry. The new Q-Stress features improved cable management, flexibility to incorporate new devices, low tooling cost, and aesthetics designed to stand the test of time in a tough clinical environment.
PROJECT CHALLENGES PROVIDE USABLE CONTROL CABLE MESS MAKE GEAR ACCESSIBLE WORKSPACE Organizing and managing external Gear was trapped The previous generation product, and internally routed cables was between the cart and seen above, was cluttered and didn’t a high priority for users. other equipment. allow for efficient operation.
UNIFYING BRAND & PRODUCT We created a Visual Brand Language that unifies several product lines with one consistent look and feel.
AN ULTRA- COMPACT SOLUTION Magnetic board for info + personalization Cables hidden in extrusions A clean, flat work surface Desk folds up for a super slim profile when not in use Extrusions and panels are modular for future products Zero-footprint design saves space in a crowded room
PHILIPS SONICARE SONIC TOOTHBRUSHES Pensar EE managed embedded electrical design and firmware of new products as well as cost-reduction initiatives to streamline high volume (4.5 M/year) overseas production of Philips’ Sonicare toothbrushes. Pensar was instrumental in developing MEMS orientation sensing, wireless power transfer and charge control, and test and measurement equipment for product optimization, manufacturing, and performance testing.
WE UNDERSTAND THE TRADE-OFFS INVOLVED IN BALANCING RISK AND INNOVATION. SKILLSET, HORSEPOWER, INNOVATION, SCHEDULE Pensar brings the horsepower to complete projects on schedule, the skill- set to handle as much of the development process as needed, and the innovation to find solutions to your toughest problems. By knitting design and engineering together, we take ideas further, faster- giving our clients consumer-driven, manufacturing-minded designs under tight schedules. RESPONSIBILITY AND ACCOUNTABILITY We deliver on our promises. We take responsibility for every part of the project we are tasked with. No one likes to think anything will go wrong with the development of a new product, but the fact is, sometimes it does. That’s when having a consultant you trust becomes the most important thing in the world. We always have our client’s goals in mind and will do whatever it takes to get the job done. Our clients return again and again because of this. ON-TIME, ON-BUDGET Your bottom line is our most important line. To maximize the profit a product release generates, it is critical to get a fully-functioning product to market when expected. We know what it takes to get a product that delights customers delivered to market on schedule.
WE MAKE IDEAS REAL Drop us a line- we’d love to hear about your challenges. inspired@pensardevelopment.com

More Related Content

Pensar 2013

  • 1. WE’RE THE TEAM YOU CALL WHEN THE SCHEDULE IS IMPOSSIBLE, FEEDBACK IS CONVOLUTED, AND THE CEO IS BREATHING DOWN YOUR NECK. Since 2001 Pensar has designed and engineered world-class products that resonate with people.
  • 5. ABOVE ALL, WE’RE A TEAM DEDICATED TO MAKING YOUR PRODUCT SING. ON TIME. ON BUDGET.
  • 6. WE COLLABORATE WITH GREAT CLIENTS
  • 7. OUR BIG PICTURE THINKING KEEPS YOUR OBJECTIVES FRONT AND CENTER BRAND EXPERIENCE PRODUCT Design marketing Observation + Opportunities Positioning Business objectives User research and testing Industrial Design + Engineering Strategic targeting Insights to interactions User Interface
  • 8. OUR PROCESS IS FLEXIBLE, COMPLETE AND TAILORED TO MEET YOUR GOALS Discovery Concept Refinement Production
  • 10. Pensar worked with the Fluke team to design three new Laser Distance Meters (LDMs), the 414D, 419D, and 424D. We created a modern visual language that embraces Fluke's design heritage.
  • 11. ENGINEERING BEAUTY SURFACE Pensar helped Microsoft’s New Product Innovation group bring Surface to life. We are proud of our contributions, including the easy alignment and solid feel of the touch cover and it's connection to Surface. Our prowess in tolerance analysis turned Surface into a high precision machine with just the right feel.
  • 12. ENHANCING THE DIGITAL DEVICE EXPERIENCE Gunnar Optiks creates eyewear to alleviate fatigue associated with long hours behind a screen. The lenses provide slight magnification combined with a yellow tint that mitigates strain from florescent bulbs. Gunnar asked Pensar to design styles that would be appropriate for both genders and build on their tech-driven identity.
  • 13. REFINEMENT Details are honed through graphic illustrations and 3D renderings. We work with the Gunnar team and their manufacturers to make sure the fine points are realized.
  • 14. DELIVER We make sure our clients cross the finish line strong. Pensar is a responsive development partner you can trust to come through with stellar results. 2011 Spark Award Winner
  • 15. FULL-THROTTLE ENGINEERING Microsoft chose Pensar as the sole mechanical integration and detail partner for the new Xbox console, from the ground up. 100% of the mechanical design, mechanical system integration, and execution was done by the Pensar team. A few key contributions include: + Design for high-volume manufacturing (20M+ ARU) + Key contributions to the thermal system design and execution + Full ownership of CAD data, production model structure, and details + System shock and vibration analysis, mitigation, solution definition and execution + Jealous guarding of Industrial Design intent and details + In-depth interaction with tooling design and detailed part manufacturing + Ownership of manufacturing tooling for inspection and assembly + Deep involvement in qualification and testing process of all parts to the full system
  • 16. ILLUMINATING THOSE AT RISK SHINING A LIGHT ON ONE OF THE TOUGHEST JOBS ILLUMAGEAR’s first product is The Halo Lightâ„¢, a patent-pending 360º light system worn at head-level that produces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times, especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and Mechanical Engineering on this exciting project. Stay tuned for updates in the future.
  • 17. REVITALIZING PRODUCTS BY LISTENING TO USER NEEDS Pensar redesigned the Quinton Q-Stress. When paired with a treadmill, it measures the heart’s ability to respond to external stress. Due to it’s stellar performance Q-Stress is considered to be the gold standard of the industry. The new Q-Stress features improved cable management, flexibility to incorporate new devices, low tooling cost, and aesthetics designed to stand the test of time in a tough clinical environment.
  • 18. PROJECT CHALLENGES PROVIDE USABLE CONTROL CABLE MESS MAKE GEAR ACCESSIBLE WORKSPACE Organizing and managing external Gear was trapped The previous generation product, and internally routed cables was between the cart and seen above, was cluttered and didn’t a high priority for users. other equipment. allow for efficient operation.
  • 19. UNIFYING BRAND & PRODUCT We created a Visual Brand Language that unifies several product lines with one consistent look and feel.
  • 20. AN ULTRA- COMPACT SOLUTION Magnetic board for info + personalization Cables hidden in extrusions A clean, flat work surface Desk folds up for a super slim profile when not in use Extrusions and panels are modular for future products Zero-footprint design saves space in a crowded room
  • 21. PHILIPS SONICARE SONIC TOOTHBRUSHES Pensar EE managed embedded electrical design and firmware of new products as well as cost-reduction initiatives to streamline high volume (4.5 M/year) overseas production of Philips’ Sonicare toothbrushes. Pensar was instrumental in developing MEMS orientation sensing, wireless power transfer and charge control, and test and measurement equipment for product optimization, manufacturing, and performance testing.
  • 22. WE UNDERSTAND THE TRADE-OFFS INVOLVED IN BALANCING RISK AND INNOVATION. SKILLSET, HORSEPOWER, INNOVATION, SCHEDULE Pensar brings the horsepower to complete projects on schedule, the skill- set to handle as much of the development process as needed, and the innovation to find solutions to your toughest problems. By knitting design and engineering together, we take ideas further, faster- giving our clients consumer-driven, manufacturing-minded designs under tight schedules. RESPONSIBILITY AND ACCOUNTABILITY We deliver on our promises. We take responsibility for every part of the project we are tasked with. No one likes to think anything will go wrong with the development of a new product, but the fact is, sometimes it does. That’s when having a consultant you trust becomes the most important thing in the world. We always have our client’s goals in mind and will do whatever it takes to get the job done. Our clients return again and again because of this. ON-TIME, ON-BUDGET Your bottom line is our most important line. To maximize the profit a product release generates, it is critical to get a fully-functioning product to market when expected. We know what it takes to get a product that delights customers delivered to market on schedule.
  • 23. WE MAKE IDEAS REAL Drop us a line- we’d love to hear about your challenges. inspired@pensardevelopment.com